volkswagen (dream company)
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8/3/2019 Volkswagen (Dream Company)
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Prepared By,
Dhiraj N. Premani
Dream Company
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WHY
?
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Agenda
Introduction Volkswagen IndiaHistory Global Competitors
World Wide Market ShareCompetitors In IndiaMarket Share In IndiaProfit
World Wide SalesSales In India
A chievements Volkswagen¶s Presence In The World Why in NewsConclusion
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Introduction
The Volkswagen is one of the world¶s leading automobilemanufacturers and the largest carmaker in Europe.
Volkswagen founded on 28th may 1937 by ferdinand Porsche
and is the original and biggest-selling marque of the VolkswagenGroup, which a owns the Volkswagen Commercial Vehiclesand Volkswagen Passenger Cars, A udi, Bentley, Bugatti, Lamborghini, SE A T, and koda andthe truck manufacturer Scania.
Volkswagen means "people's car" in German, where it ispronounced [f lksvan]. Its current tagline or slogan is Das
Auto (in English The Car ).
Volkswagen has manufacturing or assembly plants in Germany,Slovakia, China, India, Indonesia, Russia, Brazil, Argentina,Portugal, Spain, Poland, Mexico, Bosnia and Herzegovina, South
Africa, United States.
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Prof. Dr. Martin Winterkorn Chairman of the
Board of Management of Volkswagen A G
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Volkswagen India Private Limited is a subsidiary of VolkswagenGroup Sales India Private Limited that assembles, manufactures anddistributes Volkswagen vehicles in India. It was established in 2007.
John Chacko Managing Director, President and Group Chief Representative, Volkswagen India Pvt Ltd.
Volkswagen India Private Limited operates a manufacturingplant in Chakan, near Pune in Maharashtra which is capable of producing 110,000 vehicles per annum, and another plant at Aurangabad Maharashtra.
Volkswagen India Private Limited currently has more than 70dealerships in 56 cities across 18 states and 2 union territories of India.
Volkswagen India
http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=36771604
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History
Volkswagen was originally founded in 1937 by the Nazi trade union, the German
Labor Front.
Hitler required a basic vehicle means The "People's Car³ would be available to
citizens at the price of a small motorcycle.
On May 28th, 1937 the "Gesellschaft zur Vorbereitung des Deutschen Volkswagens
mbH" company is founded, and on September 16th, 1938 it is renamed
"Volkswagen´
Hitler chose to sponsor an all-new, state-owned factory. The engineer chosen for
the task was Ferdinand Porsche.
The building of the new factory started 26 May 1938 in the new town of KdF-Stadt,
now called Wolfsburg, where headquarter of volkswagen is situated.
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Global CompetitorsToyota (Japan)
General Motors (US A )
Ford (US A )
Honda (Japan)
PS A Peugeot Citroen (France)
Hyundai-Kia (South Korea)
Nissan (Japan)
Renault-Dacia-Samsung (France)
DaimlerChrysler (Germany)
http://ryankett.hubpages.com/hub/Top-Car-Manufacturers
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World Wide Market ShareToyota
General Motors
Volkswagen
Hyundai
Ford
Nissan
Honda
PSA
Renault
D. C
Others
54.30%
11%
10.9%
9.4%
7.41%
6.41%
5.12%
4.6%4.6%3.4%4.52%
http://oica.net/wp-content/uploads/ranking-2010.pdf
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Competitors In India
Maruti Suzuki
Hyundai
Honda
TATA motors
Ford
General Motors
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Market Share In India
Maruti Suzuki
Hyundai
Tata MotorsHonda
GM
Ford
VolkswagenOthers
http://www.thehindubusinessline.com/industry-and-economy/marketing/article1684826.ece
48.74%
18.1%
12.92%
2.97%
4.40%
4.81%
2.6% 5.46%
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Profit
http://www.volkswagenag.com
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http://www.volkswagenag.com
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Worldwide Sales
http://www.volkswagenag.com
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
Others VolkswagenCommercial Vehicles
koda Audi VolkswagenPassenger Cars
Worldwide
2009
2010
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Sales In India
010000
20000
30000
40000
50000
60000
70000
80000
90000
2009-10 2010-112010 Jan-Sept
2011Jan-sept
Volkswagensales units
4,094
51,608
http://www.thehindubusinessline.com/industry-and-economy/marketing/article1684826.ece
http://www.carzy.co.in/blog/car-news/volkswagen-keen-increase-market-share-india-small-cars.html/
32,359
81,360
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Achievements
In 2011, Volkswagen was named in the top 25 largest companies in the world by the Forbes Global 2000
Volkswagen India won the coveted µAutomotive Company of the Year2010¶ award at the Inaugural Golden Steering Wheel Awards India
presented by the leading automotive magazine, Auto Bild India
In the year 2010, VIPL recorded sales of 32,627 vehicles against 3,039 vehicles sold during the year 2009 and registered a sales growth of over1,000%
The Biggest achievement of this company is It has catered all the classof People
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Volkswagen¶s Presence In theWorld
62 LocationsWorld wide
http://www.german-reports.com/index.php?company=volkswa gen-financial-services-ag
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Why In News?
Volkswagen AG's two-year effort to merge with Porsche SE is on the brink of beingscrapped as legal tangles and taxes confound ambitions to unite Ferdinand Porsche'slegacy
The Company delivered 6.80 (5.98)* million vehicles in the first ten months of the year, representing an increase of 13.8 percent
The company is looking to increase its global staff by 10% which will increase the staff from 4,49,000to 5,00,000
At a time when most car makers in India have registered a decline in sales, the Indianunit of the largest European car maker Volkswagen has registered a sharp surge of 67.30 per cent during the month of October. The sales increased from 4343units to6814units
According to Bloomberg, VW is predicted to experience an increase of 13 per cent toroll out 8.1 million vehicles this year. During this period, General Motors sales areexpected to be 7.55 million units, while Toyota is expected to roll out 7.27 million cars
http://www.cartradeindia.com/car-bike-news/volkswagen-india-registers-massive-growth-of-67-30-per-cent-in-
october-114933.html http://www.wikinvest.com
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Conclusion
³If you have the power of passion than nothing isimpossible in this world though some difficulties are
faced at the initial stage but as we know that to achievesomething new You have to take paths which are lesstraveled ones´
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