vogue digital marketing strategy

VOGUEDigital Marketing Strategy by Kelcie Cross

12/02/13

• Women• Ages 20-35• Ranging from Young adults to the

Career Woman• Teen Vogue focuses on the

younger audience

Tools/Methods:• Google Ads• Apps• Facebook

Budget:• Google Ads- $1 million. • Facebook - $6,270.• App- $40,000Total: $104,6270

Vogue Gives Back- $1 million• Charity Benefit for Breast

Cancer ($500,00)• PROMise ($500,000)

Apps:• Universal iOS app• New Custom Interface• Social Login• Device Syncing• User Profiles• Ratings/Reviews• Integrated with website• Custom IconTotal: $40,000 (roughly $36,000 (+))(howmuchtomakeanapp.com)

Facebook:• $6,270• Cost per 1,000 impressions• 1mill impressionshttp://www.emarketer/Article/Facebooks-Ad-Offerings-Show-Wide-Variation-Price-Performance/1009987

Google Ads• $1million• estimate to reach about 23.1-

28.3k more people each day• 91.5-112 more clicks per day• $295/day• Celebrities/Fashion/Designer/

Vogue/Model• PETA, Ugly, Inappropriate

adwords.google.com