vlts then and now - ahla · vlts then and now a look at vlt performance since the replacement and...

vlts then and now A look at VLT performance since the replacement and modernization in 2012/13

Welcome

Don White Manager, Gaming Account Services

Pat Langford Coordinator, Business Development

Alain Maisonneuve Vice President, Liquor Services

Agenda

vlts then: • Why vlt replacement?

• vlt sales

• vlt modernization

vlts now: • vlt sales

• vlt commissions

• Takeaways

• and

beyond…

Alberta’s Liquor Review

vlts - then

Why vlt replacement?

• Central system & communication network was coming to end of life

• vlts were obsolete/parts not available

vlts - then

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

$600,000,000

$700,000,000

$800,000,000

$900,000,000

$1,000,000,000

Net Sales

-34%

vlt sales review

2006/07 early planning

begins

2008/10 modernization

plan is developed

2011/12

modernization/replacement

begins

vlt modernization

vlts - then

vlt - then

• Oct 2012 – pilot

• Jan 2013 - Aug 2013

full roll out

• 6000 vlts

• 900 locations

• $150 million reinvestment

Rosslyn Inn & Suites

St. Albert Inn

Modernization!

vlt - then vlt - now

So how did

we do?

vlt - now

$125,000,000

$130,000,000

$135,000,000

$140,000,000

$145,000,000

$150,000,000

$155,000,000

$160,000,000

$165,000,000

$170,000,000

$175,000,000

Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar

2013 2013/14 2014/15

Net Sales vlt sales performance

vlt - now

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

hotel non-hotel

vlt commissions

vlt - now

ATI

IGT

Spielo

WMS

New vlts! • New brand

• Modern look/feel

• Enhanced graphics/sound

• New manufacturer

• New games

• Toppers

• Bases

Takeaways

•Exciting new games! •Players have more choice! •Enhanced play experience!

and beyond…..

•Innovative content •New game themes •New game denominations •Exploring Progressives AHLA Our Partners Matter!

Alberta’s Liquor Review

Alain Maisonneuve Vice President, Liquor Services

Alberta’s Liquor Review

What is it? A review of Alberta’s liquor legislation, regulation

and policies.

Benefits include:

Modernizing liquor laws;

Ensuring policies align with consumer and industry trends;

Keeping the model aligned with Albertans’ expectations; and

Further promoting social responsibility.

Areas of Focus

Marketplace Dynamics

Red Tape Reduction

Partnerships

Alberta’s Liquor Review

How are we going to accomplish all this?

Pre-meetings with key stakeholder associations

Phase 1

Public Consultation/Stakeholder Discussion Guides

Phase 2

Stakeholder Focus Groups

Phase 3

Interviews with Key Stakeholder Associations

Alberta’s Liquor Review

Comments or questions?

Thank You!