visual narratives and social media

hi J �

#illinoisSM �

VISUAL STORYTELLING �understanding video and social media�

ATTENTION GRAPH

72% of adult internet users/62% of entire adult population �1.5 billion users �

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28% of adult internet users/24% of entire adult population �400 million users �

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�20% of adult internet users/23% of entire adult population �316 million users �

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mobile vs. desktop�

VIDEO STATS�

Facebook Video vs. Youtube �

■  Facebook has an autoplay feature and its algorithm prioritizes videos to make up 30% of the News Feed. �

�■  Facebook 4 billion daily video streams. Upward trend.�

■  Facebook provides analytics and precision targeting for video�

message over medium�

The stories we tell literally make the world. If you want to change the world,

you need to change your story. This truth applies both to individuals and institutions.” --Michael Margolis �

the power of story�

storytelling = multisensory�

so about video �

what can we learn from the medium? �

social media platforms reflect human experience�

STORY�

“The purpose of a storyteller is not to tell you how to think, but to give you questions

to think upon.” -- Brandon Sanderson �

questions?�

thank you! J �

resources�

■  Facebook vs. Youtube stats: http://www.businessinsider.com/statistics-on-facebook-video-v-youtube-video-2015-5?op=1

■  Mobile vs. desktop stats: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

■  Pew Research social media stats: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

■  Video Statistics: http://blog.hubspot.com/marketing/video-marketing-statistics

■  Gary Vaynerchuck articles: https://www.garyvaynerchuk.com/how-to-market-your-business/ http://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-affects-your-business/