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CONTENTS PAGE 1. SUBJECT 3
1.1. KEY INFORMATION 3
1.2. PURPOSE 3
1.3. METHOD AND SAMPLING 3
2. SUMMARY OF RESULTS 4
3. EXHIBITOR INFORMATION 5
4. VISITOR INFORMATION 5 - 12
5. OPENING AND EVENTS 13
www.unicera.com
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1. SUBJECT This Executive Summary is prepared for UNICERA 2015, the 27th International Ceramics, Bathroom and Kitchen Fair held with permission from the Union of Chambers and Commodity Exchanges of Turkey (TOBB) at the Tüyap Fair and Convention Center, Büyükçekmece between February 24-28, 2015. 1.1. KEY INFORMATION
NAME OF FAIR UNICERA 27th International Ceramics Bathroom Kitchen Fair
DATES February 24 – 28, 2015
VENUE TÜYAP Fair and Convention Center, Büyükçekmece
CITY / COUNTRY Istanbul / Turkey
ORGANIZER Tüyap Fairs and Exhibitions Organization Inc.
FREQUENCY Annual
EXHIBITION AREA 11 Halls / 98.000 sqm
NUMBER OF EXHIBITORS 357 companies and representatives / 19 countries
NUMBER OF VISITORS 68.051 professional visitors / 99 countries
WEBSITE www.unicera.com
NEXT EVENT February 23 – 27, 2016
1.1. PURPOSE The purpose of the survey was to collect information from visitors via one-on-one surveys conducted during the fairs and the information forms submitted by foreign and domestic visitors at entrance to establish the overall visitor profile and visitor opinion about the fair, and to collate this information with press coverage information to fair participants, with an ultimate goal of improving and developing future fairs based on visitor opinions. 1.2. METHOD AND SAMPLING One-on-one surveys were conducted with randomly selected visitors and participants, distributed equally between days and hours, and information forms collected at the entrance as well as professional attendance records and data presented on invitations were used to extract information.
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2. OVERVIEW 2.1. FAIR OPENING AND INDUSTRIAL PARTNERSHIPS Held by TÜYAP in association with the Ceramics Federation of Turkey and TİMDER, the 27th UNICERA International Ceramics, Bathroom and Kitchen Fair was opened by TÜYAP President Bülent Ünal; Chairperson of the Trade Association for Sanitary and Building Supplies (TİMDER), Kemal Çelik; and Chairperson of the Turkish Ceramics Federation (TSF) Ahmet Yamaner, Chairperson of the Turkishceramics Promotion Group Bahadır Kayan together with industry representatives, exhibitors, members of press and guests.
2.2. SUMMARY OF RESULTS
11 halls 98.000 sqm
19 countries 357 companies and representatives
99 countries 68.051 professional visitors
61.143 domestic 6.908 foreign visitors
% 89,8 domestic % 10,2 foreign visitors
Delegation from 22 countries
Delegations from 21 domestic
An overwiev of Unicera 2015
% 10 increase in number of visitors
% 7,3 increase in number of exhibitors
% 28 increase in number of foreign visitors
% 8,8 increase in number of visitors countries
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3. EXHIBITOR INFORMATION
4. VISITOR INFORMATION 4.1. VISITOR OVERVIEW
61.143
6.908
Domestic Foreign
357 exhibitors from 19 countries
68.051 professional
visitors overall
Number of visitors by year
United States Germany Bulgaria Czech Republic China France India
England Iran Spain Italy Hungary Pakistan
Portuguese Serbia Slovenia Taiwan Turkey Ukraine
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4.2. FOREIGN VISITORS
A review of the visitor information forms collected at the entrance to the 27th UNICERA International Ceramics, Bathroom and Kitchen Fair revealed that visitors from 98 foreign countries visited the event.
United States
Afghanistan
Germany
American Samoa
Andorra
Angola
Argentina
Albenia
Australia
Austria
Azerbaijan
BAE
Bahrain
Bangladesh
Belarus
Belgium
Bosnia-Herzegovina
Bulgaria
Algeria
Czech Republic
China
Denmark
Armenia
Estonia
Ethiopia
Esthonia
Ethiopia
Morocco
Ivory Coasts
Philippines
Palestine
Finland
France
Gabon
Ghana
South Korea
Georgia
Croatia
India
Holland
Iraq
England
Iran
Ireland
Spain
Israel
Sweden
Switzerland
Italy
Japonia
Cameroon
Canada
Montenegro
Qatar
Kazakhstan
Kenya
Kyrgyzstan
TRNC
Congo
Korea
Kosova
Kuwait
Liberia
Libya
Lithuania
Lebanon
Luxemburg
Hungary
Macedonia
Malta
Egypt
Moldovia
Nigeria
Norway
Uzbekistan
Pakistan
Poland
Portugal
Romania
Russia
Senegal
Serbia
Singapore
Slovenia
Somali
Sudan
Syria
Saudi Arabia
Tajikistan
Thailand
Trinidad Tobago
Tunisia
Turkmenistan
Ukraine
Oman
Jordan
Yemen
New Zealand
Greece
Visitors from 16 new countries
American Samoa, Andorra, Argentina, Bangladesh, Philippines, Gabon, Cameroon, Korea, Liberia, Luxemburg, Senegal, Slovakia,
Somali, Thailand, Trinidad Tobago, New Zealand
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Europe Middle East Asia Africa Americas -Pacific
53,38
18,93 17,339,48
0,88
Breakdown of foreign visitors by region
2011 2012 2013 2014 2015
3.5304.306
4.9825.396
6.908
FOREIGN DELEGATIONS Tüyap hosted delegations from 22 countries. Germany
Bahrain
Bosnia Herzegovina
Bulgaria
Palestine
France
Georgia
Croatia
Egypt
Moldovia
Russia
Serbia
Slovenia
Ukraine
Greece
Iran
İsrael
Canada
Montenegro
Kyrgyzstan
Kosova
Macedonia
10 countries where visitors mostly come
from; Germany Bulgaria Georgia
Iraq Iran Italy
Macedonia Russia Syrbia Greece
Change in foreign visitors by year
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4.3. DOMESTIC VISITOR INFORMATION
İstanbul% 60,4
Outside İstanbul% 39,6
İstanbul
Outside İstanbul
% 71
% 4
% 10
% 2,6% 8,4% 4
Marmara Mediterranean
Aegean East/Southeast Anatolia
Central Anatolia Black Sea
10 provinces where visitors mostly come from;
Ankara Antalya Bilecik Bursa
Denizli Eskişehir İstanbul
İzmir Kocaeli
Zonguldak
Visitors from 80 provinces
Tüyap hosted procurement delegations from 21 provinces
Afyon Denizli Manisa Aksaray Edirne Muğla Ankara Eskişehir Sakarya
Antalya İstanbul Samsun Bilecik İzmir Sivas Bursa Kocaeli Uşak Çanakkale Kütahya Zonguldak
Breakdown of Domestic Visitors by Regions ( % )
4.4. VISITOR PROFILE
6,0
2,5
2,7
4,2
4,8
6,5
6,7
9,5
16,8
27,6
30,5
49,6
Other
Purchasing Departments of International Chain Stores
Hospitals
Hotels
Industrial Design
Dealer
Building Materials Wholesalers
Import - Export
Construction and Project Contacting - Real Estate Investment Trusts
Building Material and Hardware Stores
Architecture - Interior Architecture
Construction and Decoration
4,5
10,0
21,5
28,5
Plumbers - Fitters
Tile Fitters and Builders
Contractor - Civil Engineers
Architects - Interior Architects -Decorator
- Shopping Centers - Yacht, Boat Manufacturers and Owners - Military Facilities - Officer’s Clubs - Üniversities and Vocational Schools - Banks
6 % of visitors indicated that they are visiting the fair for the first time.
1. Visitor Breakdown by Industry (%)
2. Visitor Breakdown by Occupation / Position
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40,6
22,518,0 16,6
7,5 7,1 4,7
Management Sales -Marketing
Technical -R&D
Production Purchasing Contractor and
Subcontractor
Student -Academist
%86 are qualified
decision makers in the
company
3. The distribution of Unicera professional visitors according to the their position in the company
70% of the visitors are planning to place orders
within the first 6 months of the
exhibition.
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Ceramics, Granite, Mosaic 58,6
Bathroom Accessories 37,0
Vitrified Products 28,7
Fixtures 28,3
Kitchen Furnitures / Kitchen Table and Chairs 24,6
Bathroom Furnitures 26,9
Naturel Stone, Marble 25,4
Bathtubs, Jacuzzi, Shower Cabinets and Accessories 22,9
Glass and Glass Construction Elements 19,9
Reservoir Internal Fixtures 17,4
Stainless Steel Accessories and Supplementary Products 11,7
Built-in Appliances Products / Solo Products 12,0
Kitchen Worktops 10,8
Water Treatment Systems 10,6
Hydro Massage System and Accessories 10,3
Towel Warmer Panels and Decorative Radiators 10,2
Sinks 9,6
Ceramic Raw Materials, Chemicals and Adhesives 9,5
Sauna and Turkish Bath Equipment 8,9
Ceramic Machinery and Refractor Materials 8,8
Profiles, Tile Spacers 8,6
Drainage Systems 7,1
Ceramic Display Units 7,0
Supplementary Products 6,0
4. Breakdown of Product Groups Professional Visitors Interested in
%88.6 of the visistors indicated that they
found all or most of the products they’re looking
for at the fair.
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58,9
20,9 18,1 15,610,0 6,3
To see new products and technologies
To receive technical
information
To compare product details
and prices
To get proposals and to place
orders
To examine competitors and
products
To be come a distributor
41,2%
52%
4,3%
2,5%
Very Good Good Adequate Other
5. Purpose for Visit (%)
97.2 % of visitors are advised the fair to
business environment
6. Level of Satisfaction (%)
% 98,7 OF VISITORS
INTEND TO FOLLOW THE FAIR NEXT YEAR
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5. OPENING AND EVENTS
The 27th UNICERA International Ceramics Bathroom and Kitchen Fair was opened by TÜYAP Presidant Bülent Ünal, Chairperson of the Trade Association for Sanitary and Building Supplies (TİMDER) Kemal Çelik, Chairperson of the Turkishceramics Promotion Group Bahadır Kayan, and Chairperson of the Turkish Ceramics Federation (TSF) Ahmet Yamaner, together with industry representatives, exhibitors, members of press and guests.
Fair Opening
Türkiye’nin En İyi
Ambalajları Belli Oldu. Ambalaj Ay Yıldızları
yarışmasının kazananları fuar
süresince sergilendi.
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Iznik Tile Art in Architecture "Traditional Iznik Tile Art in the Contemporary Architecture" conference realized by Timur Bilir (MSGÜ Traditional Turkish Handicrafts Department of Ancient Tile Repair Art Department Instructor) and Nejla Anıl (Tile Designer), presented all processes of current architectural applications of Iznik’s tiles, architectural design, ceramic design, manufacture and installation with examples to participants and visitors.
Design Talks 01/Transparent Solutions The “Design Talks 01/Transparent Solutions” conference brought the names who are leading the design in Turkey and the world together where Professor Alpay Er (Founding Director, Özyeğin University Indsutrial Product Design Department), Defne Koz (Designer) and Tamer Nakışçı (Designer) joined as speakers. During the conference, the speakers shared their future predictions for the sector and their design approaches.
Events Türkiye’nin En İyi
Ambalajları Belli Oldu. Ambalaj Ay Yıldızları
yarışmasının kazananları fuar
süresince sergilendi.
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Sustainability of Design Manufacture and Management Processes In "Sustainability" Symposium organized by Association of Category Retailing, illuminated the participants about the preservation of natural resources within the design, manufacture and management process and the use of it at building sector where Cihan Koral Malak (Vitra), Arif Varolan (Koçtaş), Aslı Önel (IKEA) attended as speakers.
Turkish Tile Art Exhibition An experimental tile art exhibition which is designed by undergraduate and graduate students of Fatih Sultan Mehmet Foundation University, attracted a great deal of visitor’s and exhibitor’s attention.
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