VISITOR SURVEY EXECUTIVE SUMMARY

CONTENTS PAGE 1. SUBJECT 3

1.1. KEY INFORMATION 3

1.2. PURPOSE 3

1.3. METHOD AND SAMPLING 3

2. SUMMARY OF RESULTS 4

3. EXHIBITOR INFORMATION 5

4. VISITOR INFORMATION 5 - 12

5. OPENING AND EVENTS 13

www.unicera.com

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1. SUBJECT This Executive Summary is prepared for UNICERA 2015, the 27th International Ceramics, Bathroom and Kitchen Fair held with permission from the Union of Chambers and Commodity Exchanges of Turkey (TOBB) at the Tüyap Fair and Convention Center, Büyükçekmece between February 24-28, 2015. 1.1. KEY INFORMATION

NAME OF FAIR UNICERA 27th International Ceramics Bathroom Kitchen Fair

DATES February 24 – 28, 2015

VENUE TÜYAP Fair and Convention Center, Büyükçekmece

CITY / COUNTRY Istanbul / Turkey

ORGANIZER Tüyap Fairs and Exhibitions Organization Inc.

FREQUENCY Annual

EXHIBITION AREA 11 Halls / 98.000 sqm

NUMBER OF EXHIBITORS 357 companies and representatives / 19 countries

NUMBER OF VISITORS 68.051 professional visitors / 99 countries

WEBSITE www.unicera.com

NEXT EVENT February 23 – 27, 2016

1.1. PURPOSE The purpose of the survey was to collect information from visitors via one-on-one surveys conducted during the fairs and the information forms submitted by foreign and domestic visitors at entrance to establish the overall visitor profile and visitor opinion about the fair, and to collate this information with press coverage information to fair participants, with an ultimate goal of improving and developing future fairs based on visitor opinions. 1.2. METHOD AND SAMPLING One-on-one surveys were conducted with randomly selected visitors and participants, distributed equally between days and hours, and information forms collected at the entrance as well as professional attendance records and data presented on invitations were used to extract information.

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2. OVERVIEW 2.1. FAIR OPENING AND INDUSTRIAL PARTNERSHIPS Held by TÜYAP in association with the Ceramics Federation of Turkey and TİMDER, the 27th UNICERA International Ceramics, Bathroom and Kitchen Fair was opened by TÜYAP President Bülent Ünal; Chairperson of the Trade Association for Sanitary and Building Supplies (TİMDER), Kemal Çelik; and Chairperson of the Turkish Ceramics Federation (TSF) Ahmet Yamaner, Chairperson of the Turkishceramics Promotion Group Bahadır Kayan together with industry representatives, exhibitors, members of press and guests.

2.2. SUMMARY OF RESULTS

11 halls 98.000 sqm

19 countries 357 companies and representatives

99 countries 68.051 professional visitors

61.143 domestic 6.908 foreign visitors

% 89,8 domestic % 10,2 foreign visitors

Delegation from 22 countries

Delegations from 21 domestic

An overwiev of Unicera 2015

% 10 increase in number of visitors

% 7,3 increase in number of exhibitors

% 28 increase in number of foreign visitors

% 8,8 increase in number of visitors countries

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3. EXHIBITOR INFORMATION

4. VISITOR INFORMATION 4.1. VISITOR OVERVIEW

61.143

6.908

Domestic Foreign

357 exhibitors from 19 countries

68.051 professional

visitors overall

Number of visitors by year

United States Germany Bulgaria Czech Republic China France India

England Iran Spain Italy Hungary Pakistan

Portuguese Serbia Slovenia Taiwan Turkey Ukraine

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4.2. FOREIGN VISITORS

A review of the visitor information forms collected at the entrance to the 27th UNICERA International Ceramics, Bathroom and Kitchen Fair revealed that visitors from 98 foreign countries visited the event.

United States

Afghanistan

Germany

American Samoa

Andorra

Angola

Argentina

Albenia

Australia

Austria

Azerbaijan

BAE

Bahrain

Bangladesh

Belarus

Belgium

Bosnia-Herzegovina

Bulgaria

Algeria

Czech Republic

China

Denmark

Armenia

Estonia

Ethiopia

Esthonia

Ethiopia

Morocco

Ivory Coasts

Philippines

Palestine

Finland

France

Gabon

Ghana

South Korea

Georgia

Croatia

India

Holland

Iraq

England

Iran

Ireland

Spain

Israel

Sweden

Switzerland

Italy

Japonia

Cameroon

Canada

Montenegro

Qatar

Kazakhstan

Kenya

Kyrgyzstan

TRNC

Congo

Korea

Kosova

Kuwait

Liberia

Libya

Lithuania

Lebanon

Luxemburg

Hungary

Macedonia

Malta

Egypt

Moldovia

Nigeria

Norway

Uzbekistan

Pakistan

Poland

Portugal

Romania

Russia

Senegal

Serbia

Singapore

Slovenia

Somali

Sudan

Syria

Saudi Arabia

Tajikistan

Thailand

Trinidad Tobago

Tunisia

Turkmenistan

Ukraine

Oman

Jordan

Yemen

New Zealand

Greece

Visitors from 16 new countries

American Samoa, Andorra, Argentina, Bangladesh, Philippines, Gabon, Cameroon, Korea, Liberia, Luxemburg, Senegal, Slovakia,

Somali, Thailand, Trinidad Tobago, New Zealand

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Europe Middle East Asia Africa Americas -Pacific

53,38

18,93 17,339,48

0,88

Breakdown of foreign visitors by region

2011 2012 2013 2014 2015

3.5304.306

4.9825.396

6.908

FOREIGN DELEGATIONS Tüyap hosted delegations from 22 countries. Germany

Bahrain

Bosnia Herzegovina

Bulgaria

Palestine

France

Georgia

Croatia

Egypt

Moldovia

Russia

Serbia

Slovenia

Ukraine

Greece

Iran

İsrael

Canada

Montenegro

Kyrgyzstan

Kosova

Macedonia

10 countries where visitors mostly come

from; Germany Bulgaria Georgia

Iraq Iran Italy

Macedonia Russia Syrbia Greece

Change in foreign visitors by year

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4.3. DOMESTIC VISITOR INFORMATION

İstanbul% 60,4

Outside İstanbul% 39,6

İstanbul

Outside İstanbul

% 71

% 4

% 10

% 2,6% 8,4% 4

Marmara Mediterranean

Aegean East/Southeast Anatolia

Central Anatolia Black Sea

10 provinces where visitors mostly come from;

Ankara Antalya Bilecik Bursa

Denizli Eskişehir İstanbul

İzmir Kocaeli

Zonguldak

Visitors from 80 provinces

Tüyap hosted procurement delegations from 21 provinces

Afyon Denizli Manisa Aksaray Edirne Muğla Ankara Eskişehir Sakarya

Antalya İstanbul Samsun Bilecik İzmir Sivas Bursa Kocaeli Uşak Çanakkale Kütahya Zonguldak

Breakdown of Domestic Visitors by Regions ( % )

4.4. VISITOR PROFILE

6,0

2,5

2,7

4,2

4,8

6,5

6,7

9,5

16,8

27,6

30,5

49,6

Other

Purchasing Departments of International Chain Stores

Hospitals

Hotels

Industrial Design

Dealer

Building Materials Wholesalers

Import - Export

Construction and Project Contacting - Real Estate Investment Trusts

Building Material and Hardware Stores

Architecture - Interior Architecture

Construction and Decoration

4,5

10,0

21,5

28,5

Plumbers - Fitters

Tile Fitters and Builders

Contractor - Civil Engineers

Architects - Interior Architects -Decorator

- Shopping Centers - Yacht, Boat Manufacturers and Owners - Military Facilities - Officer’s Clubs - Üniversities and Vocational Schools - Banks

6 % of visitors indicated that they are visiting the fair for the first time.

1. Visitor Breakdown by Industry (%)

2. Visitor Breakdown by Occupation / Position

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40,6

22,518,0 16,6

7,5 7,1 4,7

Management Sales -Marketing

Technical -R&D

Production Purchasing Contractor and

Subcontractor

Student -Academist

%86 are qualified

decision makers in the

company

3. The distribution of Unicera professional visitors according to the their position in the company

70% of the visitors are planning to place orders

within the first 6 months of the

exhibition.

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Ceramics, Granite, Mosaic 58,6

Bathroom Accessories 37,0

Vitrified Products 28,7

Fixtures 28,3

Kitchen Furnitures / Kitchen Table and Chairs 24,6

Bathroom Furnitures 26,9

Naturel Stone, Marble 25,4

Bathtubs, Jacuzzi, Shower Cabinets and Accessories 22,9

Glass and Glass Construction Elements 19,9

Reservoir Internal Fixtures 17,4

Stainless Steel Accessories and Supplementary Products 11,7

Built-in Appliances Products / Solo Products 12,0

Kitchen Worktops 10,8

Water Treatment Systems 10,6

Hydro Massage System and Accessories 10,3

Towel Warmer Panels and Decorative Radiators 10,2

Sinks 9,6

Ceramic Raw Materials, Chemicals and Adhesives 9,5

Sauna and Turkish Bath Equipment 8,9

Ceramic Machinery and Refractor Materials 8,8

Profiles, Tile Spacers 8,6

Drainage Systems 7,1

Ceramic Display Units 7,0

Supplementary Products 6,0

4. Breakdown of Product Groups Professional Visitors Interested in

%88.6 of the visistors indicated that they

found all or most of the products they’re looking

for at the fair.

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58,9

20,9 18,1 15,610,0 6,3

To see new products and technologies

To receive technical

information

To compare product details

and prices

To get proposals and to place

orders

To examine competitors and

products

To be come a distributor

41,2%

52%

4,3%

2,5%

Very Good Good Adequate Other

5. Purpose for Visit (%)

97.2 % of visitors are advised the fair to

business environment

6. Level of Satisfaction (%)

% 98,7 OF VISITORS

INTEND TO FOLLOW THE FAIR NEXT YEAR

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5. OPENING AND EVENTS

The 27th UNICERA International Ceramics Bathroom and Kitchen Fair was opened by TÜYAP Presidant Bülent Ünal, Chairperson of the Trade Association for Sanitary and Building Supplies (TİMDER) Kemal Çelik, Chairperson of the Turkishceramics Promotion Group Bahadır Kayan, and Chairperson of the Turkish Ceramics Federation (TSF) Ahmet Yamaner, together with industry representatives, exhibitors, members of press and guests.

Fair Opening

Türkiye’nin En İyi

Ambalajları Belli Oldu. Ambalaj Ay Yıldızları

yarışmasının kazananları fuar

süresince sergilendi.

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Iznik Tile Art in Architecture "Traditional Iznik Tile Art in the Contemporary Architecture" conference realized by Timur Bilir (MSGÜ Traditional Turkish Handicrafts Department of Ancient Tile Repair Art Department Instructor) and Nejla Anıl (Tile Designer), presented all processes of current architectural applications of Iznik’s tiles, architectural design, ceramic design, manufacture and installation with examples to participants and visitors.

Design Talks 01/Transparent Solutions The “Design Talks 01/Transparent Solutions” conference brought the names who are leading the design in Turkey and the world together where Professor Alpay Er (Founding Director, Özyeğin University Indsutrial Product Design Department), Defne Koz (Designer) and Tamer Nakışçı (Designer) joined as speakers. During the conference, the speakers shared their future predictions for the sector and their design approaches.

Events Türkiye’nin En İyi

Ambalajları Belli Oldu. Ambalaj Ay Yıldızları

yarışmasının kazananları fuar

süresince sergilendi.

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Sustainability of Design Manufacture and Management Processes In "Sustainability" Symposium organized by Association of Category Retailing, illuminated the participants about the preservation of natural resources within the design, manufacture and management process and the use of it at building sector where Cihan Koral Malak (Vitra), Arif Varolan (Koçtaş), Aslı Önel (IKEA) attended as speakers.

Turkish Tile Art Exhibition An experimental tile art exhibition which is designed by undergraduate and graduate students of Fatih Sultan Mehmet Foundation University, attracted a great deal of visitor’s and exhibitor’s attention.

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For more information

www.unicera.com