vision, hearing, & the brain: the top 10 things you need to know about perception

Vision, Hearing, & The Brain:

The Top 10 Things You Need To Know About

Perception

Vision, Hearing, & The Brain:

The Top 10 Things You Need To Know About

PerceptionSusan Weinschenk, Ph.D.@thebrainladysusan@theteamw.com

Susan Weinschenk, Ph.D.@thebrainladysusan@theteamw.com

10. Senses perceive, but the brain attends and interprets

9. The Fusiform Facial Area (FFA) makes us pay attention to faces

Fusiform Facial Area (FFA)

8. We miss changes in our visual field (inattentional blindness/change

blindness).

Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)

Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)

7. People use peripheral vision to get the “gist”.

6: Speaker and Listener Brains Sync

Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling underlies successful communication.” Proceedings of the National Academy of Sciences.

17 x 24 = ?17 x 24 = ?

In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?

24 days or 47 days?

In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?

24 days or 47 days?

5. When something is hard to read our System 2 thinking is activated.

Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.

Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19,

986–988.

8 minutes

Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19,

986–988.

8 minutes

15 minutes

Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19,

986–988.

8 minutes

15 minutes

Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.

4. Hard to read = hard to do.

Pavlov’s Classical Conditioning

Stimulus

Response

Pavlov’s Classical Conditioning

Stimulus

ResponseMeat Salivate

Pavlov’s Classical Conditioning

Stimulus

Response

Meat + Bell

Salivate

Meat Salivate

Pavlov’s Classical Conditioning

Stimulus

Response

Meat + Bell

SalivateBell Salivate

Meat Salivate

3. We become conditioned to unpredictable auditory and visual cues

Bar, M., & Neta, M. (2006). Humans prefer curved visual objects. Psychological Science, 17(8), 645-648.

2. People prefer objects with curves

1. Vision and hearing can’t be separated from our social and emotional processing.

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THANK YOU!

Susan Weinschenk, Ph.D.@thebrainlady

susan@theteamw.comwww.theteamw.com

THANK YOU!

Susan Weinschenk, Ph.D.@thebrainlady

susan@theteamw.comwww.theteamw.com