vision, hearing, & the brain: the top 10 things you need to know about perception
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Slides from my recent talk at UX Brighton The Psychology of Design Conference, Brighton England, November 1, 2013TRANSCRIPT
Vision, Hearing, & The Brain:
The Top 10 Things You Need To Know About
Perception
Vision, Hearing, & The Brain:
The Top 10 Things You Need To Know About
PerceptionSusan Weinschenk, Ph.D.@[email protected]
Susan Weinschenk, Ph.D.@[email protected]
10. Senses perceive, but the brain attends and interprets
9. The Fusiform Facial Area (FFA) makes us pay attention to faces
Fusiform Facial Area (FFA)
8. We miss changes in our visual field (inattentional blindness/change
blindness).
Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
7. People use peripheral vision to get the “gist”.
6: Speaker and Listener Brains Sync
Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling underlies successful communication.” Proceedings of the National Academy of Sciences.
17 x 24 = ?17 x 24 = ?
In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
24 days or 47 days?
In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
24 days or 47 days?
5. When something is hard to read our System 2 thinking is activated.
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19,
986–988.
8 minutes
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19,
986–988.
8 minutes
15 minutes
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19,
986–988.
8 minutes
15 minutes
Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
4. Hard to read = hard to do.
Pavlov’s Classical Conditioning
Stimulus
Response
Pavlov’s Classical Conditioning
Stimulus
ResponseMeat Salivate
Pavlov’s Classical Conditioning
Stimulus
Response
Meat + Bell
Salivate
Meat Salivate
Pavlov’s Classical Conditioning
Stimulus
Response
Meat + Bell
SalivateBell Salivate
Meat Salivate
3. We become conditioned to unpredictable auditory and visual cues
Bar, M., & Neta, M. (2006). Humans prefer curved visual objects. Psychological Science, 17(8), 645-648.
2. People prefer objects with curves
1. Vision and hearing can’t be separated from our social and emotional processing.
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THANK YOU!
Susan Weinschenk, Ph.D.@thebrainlady
THANK YOU!
Susan Weinschenk, Ph.D.@thebrainlady