viral marketing,network marketing & event marketing
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1.Viral Marketing
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What Is Viral Marketing?
Viral marketing is a mix of marketing techniques that usepre-existing social networks to increases brandawareness or to achieve other marketing objectives of abusiness. Viral marketing helps to increase product sales
with help of various processes and modules thatresemble viruses.
Video clips, interactive Flash games, advergames,ebooks, brandable software, images, or even textmessages are some of the forms of viral marketing
services to add to the promotion of a website/business. It is Also known As Buzz marketing.
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Definition
Marketing phenomenon that facilitates andencourages people to pass along a marketingmessage.
Internet advertising or marketing that spreadsexponentially whenever a new user is added.
Viral marketing assumes that as each new userstarts using the service or product, the
advertising will go to everyone with whom thatuser interacts.
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Why go viral?
As the name suggests, Viral marketing works onthe principal of a virus and speedily spreads itinfluence just within a short period of time.
Viral marketing helps a website to swiftly reachthroughout the world with multiplied networkingchain.
Viral marketing depends on a high pass-along
rate from person to person. If a largepercentage of recipients forward something to alarge number of friends, the overall growthsnowballs very quickly.
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Viral Marketing in India
Like everywhere, people in India pass onand share interesting and entertainingcontent online. Viral marketing is popular
in India for its ease of execution ofmarketing campaign and relative low-cost.It ensures good targeting, and the highand rapid response rate. Thus, for its
speed and effective penetration ability,viral marketing leaves you with no choicebut to go for it.
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2.Event Marketing
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What Is Event Marketing?
Event marketing is more than throwing a greatparty. Like any marketing endeavor, its ultimategoal is to generate sales.
Event marketing is the marketing, or promotionof an event, such as a conference, convention,training seminar, or any other group function.More simply put, event marketing is the process,
or action taken to announce an event, for thepurpose of drawing people to that event.
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Lets define Event Management
Encompasses all activities involved in planning, organizing,
staffing, leading and evaluating an event, venue selection,
stage design, infrastrutre, laison with artists, performers,
networking,advertising,PR ,tickets sales etc IPL, Femina Miss India, Freshers Day etc
Marketing products through the sponsorship of events such as
concerts, sports contests, or art exhibits. The event itself can
create an environment attractive to the product's target
market, and the marketer can give away free samples and
special promotional material, while developing a positive
image for the product.
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The 4 Avatars of Events
Leisure events e.g. leisuresport, music, recreations
Cultural events e.g.
ceremonial, religious, art,
heritage, and folklore
Personal events e.g.
weddings, birthdays,
anniversaries
Corporate events e.g.commercial, political,
charitable, sales, product
launch
CorporateEvents
PersonalEvents
CulturalEvents
Leisure
Events
Events
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Why Events?
Proliferation of media Traditional ways are moving
from growth to maturity
stage
Cut throat competition-JND
EM is though in nascentstage but graduating to as
strategic marketing tool
Enhances the sensory
experience
Reinforces brand image
Increases mileage
Bring lot of impetus to IMC
Brings lot of exclusivity
ImageBuilding
Creating &Maintaining
brandIdentity
Blend ofPersonality
Of client andTG
RepositioningOf Brands
IntimateEnhancements
Relationship
Building
Marketresearch
Rejuvenate
Brands inPLC
CreatingAwareness
EventsHelps InBrand
Building
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Event Marketing Strategies
An event is much like a product so themarketing strategies are similar.
Define the product (the event)
Establish price (of tickets)
Distribution (of passes)
Marketing Communications
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3.Network Marketing
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What Is Network Marketing?
Network or Multi Level Marketing may bedefined as a distribution channel/ sales methodwherein the manufacturer directly sells to thecustomer at a preferred rate and also gives thecustomer rights of selling the same product (s)for certain compensation/ incentive.
The customers acting as independent agents/
distributors/ network marketers/ independentconsultants on behalf of the company do this(very similarly like the life insurance companieshave independent marketing agents to sell their
insurance policies).
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Contd..
Network marketing is a general term for atype of marketing that is usuallyperformed by an individual instead of a
company.
It refers to the use of interpersonal orsocial networks to market products and
services for business purposes as opposedto the more traditional and commonpractices of wide-range advertising.
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Model
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Advantages Of N/W Marketing
The 45 per cent or more of the margin or mark-up,which was charged by the middlemen, is now given tothe consultants.
The consultant gets the product direct from the firm,hence the material is always genuine.
The products will be of superior quality at affordableprices and in appropriate packings. These products will
not be available at retail outlets, hence there isexclusivity of selling rights.
The consultant gets a chance to do business without anyinvestment or liability
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N/W Marketing Firms In INDIA
Amway India RCM (Retail Marketing Concept) Sunrider India Forever Living
Modicare AMC Cookware Oriflame India Hindustan Lever Network
Herbal Life Avon Beauty Direct Educational Technologies Daehsan Trading India Tupperware India
PS Press Service
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The Great 7 Lies In N/WMarketing
Everyone is a prospect
Well build your business for you
This isnt marketing we are just sharingproducts
Anyone can do this
We have the best product ever
You just dont have enough belief
Proven system
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Top 5 Reasons People Fails
1. Many people join these companies thinking they'll get rich quicklyand with little effort on their part.
2. The person joining has no sales or business experience.
3. Because most people already have full time jobs, they treat theirpart-time business like a hobby.
4. Many times people sign up under a friend, family member, or aco-worker, which is great. But do they have any experience buildinga large, profitable business?
5. Some people just get frustrated and give up. It may not alwaysbe easy, and it may not happen as quickly as you would like, but ifyou quit, it will never happen period.
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Present Scenario
The industry is looking forward towardsthe government of India and industry tocome up with a proper legislation in form
of a Direct Selling Act in the country, so asto properly organize and regularizebusiness in this sector. Also suchlegislation would boost healthy
competition and eliminate incompetent &fraudulent players and promote levelplaying field in the industry.
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