viral marketing secrets @unmarketing. other code names: buzz, wom, pass- along
Post on 21-Dec-2015
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• Have a peek• Launched in 2004/05• Over 4,000,000 views• 250,000 newsletter subscribers• Over 1,000 speaker kit requests• Over $100,000 in product revenue• 1,540 Yahoo links, 400 from Google• Mentioned by Fast Company and Wall Street
Journal• The key is to land them
THE FIRST
Flash Video = EmotionFLASH
• Core pain emotions• Core joy emotions• 10-12 Scenes• 3-4 mins• 1-2 megs
= Success?
VIDEO
Depends on definition• ImBreakingUpWithTheLeafs.com• $0• < 1 hour• 2 Bloggers who didn’t know me
= Success?
VIDEO
Results• Almost 50k views• Local news and national sports
channel• New viral clients• Oh, and I’m speaking here
WAIT!
= Embed
VIDEO
Focus the funnel• Views mean nothing without it• Embed in your site• No other options 38
%
Your Funnel
Newsletter
Ebook
E-Series
Product
Social
Media
Blog
Video
Viral Flash
Video
Squeeze
FOCUS
• Have made 65+ flash movies in four years
• Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM)
• Top movie is at 40 million+ views, $5 million in product sales
• 15 are over 1 million views• Never, ever stops• YouTube 100,000+ with no lists• Interested? Talk after! 25k
Guarantee
THE PROOF
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