video sharing alejandra moreno edt 180 - 20785 purposefeatures audience social media care and adopt...

VINEVideo Sharing

Alejandra MorenoEDT 180 - 20785

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OUTLINE

Purpose

Features

Audience

Social Media

Care and Adopt

Uses

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Thank you audience for listening to this presentation

Contact Information:Alemoreno_93@hotmail.com

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Purpose of vine Vine it’s not just any video sharing

app it’s designed in a way for you to film short, separate instances so they can be linked together for a total of six seconds. 

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FEATURES

Time travel : you can remove, reorganize or replace any shot within a post before you share it.

Sessions : save any post and come back to it later – work on up to ten posts at one.

Add location Sharing: sharing your post at the same

time with Twitter and Facebook.

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AUDIENCE

The intended audience is most likely for young people.

According to an analysis the vine followers are relatively young (median age 19.8) with below average income and this account has a notable audience concentration in London.

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SOCIAL MEDIA

It took only 3 months for Vine to gain one million.

In April 2013 Vine was the most downloaded app from the Apple App Store in the United States.

By August 2013 Vine announced that it had crossed over the 40 million user mark.

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WHY CARING AND ADOPTING VINE?

The outcome of this app has been awesome; vine gives us the ability to have microwave access to our favorite artists and other people.

It is a fun app and easy to use, works for both IPhone and Android

Available in 19 different languages: Danish, Dutch, French, Finnish, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese, Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish.

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GRAPH OF POPULARITY IN 2013

Facebook

Instagram

Flickr

Vine

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Vine was the fastest-growing app in the world in 2013

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USES

5 ways to use Vine Use Time Lapse; it’s imperative to deliver a

clear message within the 6-second timeframe. Time lapse allows you the opportunity to capture all the required elements to make your short story flow.

Show personality; you only have 6 seconds to attract your target audience. Make every second count. It’s important to exhibit creativity, uniqueness and originality. 

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USES

Showcase New Content; Vine offers a 6 second platform for marketing new promotional material. Brands can create a video teaser for a new eBook, download or blog article. Make sure the elements you include are visual appealing and engaging for viewers.

Use Hashtags; As with Twitter, Vine also enables the utilization of hash tags for sorting through relevant topics.

Share and promote; Share a link from Vine on Twitter, Pinterest or any other social media marketing platform your company uses.

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WHY WOULD I USE IT?

I actually have a Vine account. It is awesome, it allows me to revine other funny vines and upload within 6 seconds whatever I want in multiple clips.

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ADDITONAL INFO ABOUT VINE

Every second, 5 vines are tweeted. Three of the five most retweeted Vines ever made were

created by musicians. Dunkin’ Donuts became the first company to utilize Vine as

an entire television advertisement on September 9, 2013. Top five industry leaders on Vine: fashion, sports, automotive,

technology, and print. Vine is owned by Twitter.  Founded by Dom Hofmann, Rus Yusupov, and Colin Kroll.  Vine initial release date: January 24th , 2013.

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HOW TO USE IT?

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VINES

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Work CITED

http://www.sproutcontent.com/blog/bid/174599/5-Ways-to-Use-Vine-for-Social-Media-Marketing

https://blog.twitter.com/2013/vine-a-new-way-to-share-video

http://www.searchenginejournal.com/25-things-know-vine/87383/

https://www.mediabistro.com/alltwitter/vine-fastest-growing-app_b50904