video marketing for plumbing and hvac businesses

Video Marketing for your Plumbing or HVAC Business

Wednesday, July 10, 13

•Quick - 10-15 Minute Sessions

•Very Specific Topic related to Internet Marketing

•Ideas you can Implement right away

•Answer your Most Pressing Internet Marketing Questions

Internet Marketing Update Sessions

Wednesday, July 10, 13

Plumbing & HVAC Online Marketing PLAN

www.PlumberSEO.net/Weekly

Wednesday, July 10, 13

Plumbing & HVAC Online Marketing PLAN

•Search Engines SEO / Organic Map Listings Pay-Per Click

www.PlumberSEO.net/Weekly

Wednesday, July 10, 13

Plumbing & HVAC Online Marketing PLAN

•Search Engines SEO / Organic Map Listings Pay-Per Click

•Social Media

www.PlumberSEO.net/Weekly

Wednesday, July 10, 13

Plumbing & HVAC Online Marketing PLAN

•Search Engines SEO / Organic Map Listings Pay-Per Click

•Social Media

•Online Directories

www.PlumberSEO.net/Weekly

Wednesday, July 10, 13

Plumbing & HVAC Online Marketing PLAN

•Search Engines SEO / Organic Map Listings Pay-Per Click

•Social Media

•Online Directories

•Paid Lead Services

www.PlumberSEO.net/Weekly

Wednesday, July 10, 13

Plumbing & HVAC Online Marketing PLAN

www.PlumberSEO.net/Weekly

Wednesday, July 10, 13

With the goal...

• More Calls

• More Revenues

• More Profits!

Wednesday, July 10, 13

•Why Video Marketing is so important as part of your overall internet marketing strategy

•How to put your Video Marketing Strategy in Place

•Types of Videos to Create

•How to Create Them

•What to do with them on they are created

You’re About To Discover....

Wednesday, July 10, 13

•Increase your exposure on the search engines with more place holders for your most important keywords

•Enhance your SEO Effort by giving visitors a reason to stay on your page

•Improve your conversion from visitor to caller

Why Video Marketing for your Plumbing or HVAC Business

Wednesday, July 10, 13

•Your Video Can show up in Search with an image of your video

•You can obtain multiple place holders on page one for certain keywords

Increase Exposure in Search Results

Wednesday, July 10, 13

•Your Video Can show up in Search with an image of your video

•You can obtain multiple place holders on page one for certain keywords

Increase Exposure in Search Results

Wednesday, July 10, 13

•Your Video Can show up in Search with an image of your video

•You can obtain multiple place holders on page one for certain keywords

Increase Exposure in Search Results

Wednesday, July 10, 13

•Your Video Can show up in Search with an image of your video

•You can obtain multiple place holders on page one for certain keywords

Increase Exposure in Search Results

Wednesday, July 10, 13

•Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc)

•Video results in lower bounce rate

•Longer time on site

Enhance your SEO Effort

Wednesday, July 10, 13

•Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc)

•Video results in lower bounce rate

•Longer time on site

Enhance your SEO Effort

Wednesday, July 10, 13

•Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc)

•Video results in lower bounce rate

•Longer time on site

Enhance your SEO Effort

Wednesday, July 10, 13

•Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc)

•Video results in lower bounce rate

•Longer time on site

Enhance your SEO Effort

Wednesday, July 10, 13

•Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc)

•Video results in lower bounce rate

•Longer time on site

Enhance your SEO Effort

Wednesday, July 10, 13

•Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc)

•Video results in lower bounce rate

•Longer time on site

Enhance your SEO Effort

Wednesday, July 10, 13

•Video Resonates with People

•Give them a chance to know, like & trust you before they call you

•Connects with different modalities (Some read, some listen & some watch)

Improve Conversion

Wednesday, July 10, 13

•Video Resonates with People

•Give them a chance to know, like & trust you before they call you

•Connects with different modalities (Some read, some listen & some watch)

Improve Conversion

Wednesday, July 10, 13

•Create Simple Videos about your company, services and FAQ

•Post to YouTube & other video sharing sites

•Syndicate to your website & social media profiles

How you can leverage Video in your Plumbing Or HVAC Business

Wednesday, July 10, 13

•Simple

•Personal - BE REAL

•To the point

•Don’t over think it or over do it

What type of videos should you create?

Wednesday, July 10, 13

•Don’t need to hire a high end production crew

•Can use a simple iPhone, Android Phone, Digital Camera or even web cam

•Edit video directly on YouTube or using simple FREE editing software like iMovie or Movie Maker

How to create your videos using technology you already have?

Wednesday, July 10, 13

•Create a intro video for your website

•Create a video about each of your primary services

★Emergency Plumbing

★Drain Cleaning

★Water Heater Repair

★Water Heater Installation

★Tankless Water Heater Installation

★Bathroom Remodeling

★Etc.

•Create a video for each of your FAQ

What videos should you create?

Wednesday, July 10, 13

•Be Natural, Authentic & REAL

★"At XYZ Plumbing we provide a full range of plumbing services including "Specific Service". Brief explanation of what you do in that specific area. If you are in need of "Specific Service" in the "Your Main City Area" we can help! Call our office today at ###-###-####.

What to say?

Wednesday, July 10, 13

•Setup a YouTube channel at YouTube.com

•Upload your video(s)

•Name them correctly / intelligently

•Add a link to your website in the description

Where to post your video’s?

Wednesday, July 10, 13

•Change title of channel to "City Service - Company Name"

•Add tags with keywords & company name

•Update description with Name, Address, Phone Number and description

•Make sure there is a active avatar with your company logo

YouTube Channel Best Practices

Wednesday, July 10, 13

•Change title of channel to "City Service - Company Name"

•Add tags with keywords & company name

•Update description with Name, Address, Phone Number and description

•Make sure there is a active avatar with your company logo

YouTube Channel Best Practices

Wednesday, July 10, 13

•Change title of channel to "City Service - Company Name"

•Add tags with keywords & company name

•Update description with Name, Address, Phone Number and description

•Make sure there is a active avatar with your company logo

YouTube Channel Best Practices

Wednesday, July 10, 13

•Change title of channel to "City Service - Company Name"

•Add tags with keywords & company name

•Update description with Name, Address, Phone Number and description

•Make sure there is a active avatar with your company logo

YouTube Channel Best Practices

Wednesday, July 10, 13

•Title Video with City Service - Company (always mix this up a little)

•Description should always start with http://url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION

•Use your keywords as tags and include the company name.

•Choose most appropriate screenshot

•Click "advanced settings" and add address to video

Video Tagging Best Practices

Wednesday, July 10, 13

•Title Video with City Service - Company (always mix this up a little)

•Description should always start with http://url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION

•Use your keywords as tags and include the company name.

•Choose most appropriate screenshot

•Click "advanced settings" and add address to video

Video Tagging Best Practices

Wednesday, July 10, 13

•Title Video with City Service - Company (always mix this up a little)

•Description should always start with http://url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION

•Use your keywords as tags and include the company name.

•Choose most appropriate screenshot

•Click "advanced settings" and add address to video

Video Tagging Best Practices

Wednesday, July 10, 13

•Title Video with City Service - Company (always mix this up a little)

•Description should always start with http://url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION

•Use your keywords as tags and include the company name.

•Choose most appropriate screenshot

•Click "advanced settings" and add address to video

Video Tagging Best Practices

Wednesday, July 10, 13

Post the Video(s) on your site & Social Profiles

•Copy the embed code and post on your site

✴Intro Video - Home Page

✴Water Heater Video - Water Heater page

✴Etc

Wednesday, July 10, 13

Post the Video(s) on your site & Social Profiles

•Copy the embed code and post on your site

✴Intro Video - Home Page

✴Water Heater Video - Water Heater page

✴Etc

Wednesday, July 10, 13

Post the Video(s) on your site & Social Profiles

•Copy the embed code and post on your site

✴Intro Video - Home Page

✴Water Heater Video - Water Heater page

✴Etc

Wednesday, July 10, 13

Post the Video(s) on your site & Social Profiles

•Copy the embed code and post on your site

✴Intro Video - Home Page

✴Water Heater Video - Water Heater page

✴Etc

Wednesday, July 10, 13

Where to post your videos?

Wednesday, July 10, 13

Wednesday, July 10, 13

www.PlumberSEO.net/Video

Wednesday, July 10, 13

www.PlumberSEO.net/VideoStep By Step Instructions at

Wednesday, July 10, 13

Wednesday, July 10, 13

Weekly LIVE Training / Update Calls

•Plumbing Keywords – Updated data regarding the most frequently searched plumbing & hvac keywords•The latest Google Algorithm update (Penguin / Panda) and what it means for your SEO Strategy•Video marketing for your Plumbing or HVAC Business – How to’s, examples, etc•Website Conversion – what your website MUST have to convert effectively•2013 Q4 Marketing Plan – What you should be doing to market your plumbing business online in Q4•Mobile Marketing – Why it’s important, how to set it up•Facebook marketing – what you should be doing to maximize effectiveness•Re-Targeting with AdWords – What it is, why you might want to do it & how to setup simple re-targeting campaigns to follow your web visitors online as they browse the web.

http://PlumberSeo.net/Weekly

Wednesday, July 10, 13

Wednesday, July 10, 13

www.PlumberSEO.net/Video

Wednesday, July 10, 13

www.PlumberSEO.net/VideoStep By Step Instructions at

Wednesday, July 10, 13

Wednesday, July 10, 13

www.PlumberSEO.net/Video

Wednesday, July 10, 13

www.PlumberSEO.net/VideoStep By Step Instructions at

Wednesday, July 10, 13