video game journalism: content analysis
Post on 12-Jul-2015
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Term Assignment
Prepared by Bessie Chu
CMGT 537: The Culture and Industry of Video
Games
Video Games
Journalism: For Whom
and What?
Agenda
• What am I doing and why?
• What is my hypothesis?
• What are my theoretical basis?
• Methodology
• Initial results
• Limitations
• Wrap-up
Topic and Purpose
Topic: Content Analysis of both business and consumer-oriented video game sites
Purpose: See what types of titles and
topics get the most coverage, posit why,
and point out incongruencies and
possible opportunities for better journalistic
experiences for gamers
Hypothesis
Consumer-oriented sites overwhelming will
feature AAA titles and seem more PR than
journalism compared to the business-
oriented sites. Does a disservice by
robbing gaming audiences of potential
new titles to explore.
Theoretical Basis + Context from Reading
Industrial Organization Model“If you know the structure of the market, you know how
firms will behave, how they will perform. Structure is
the best predictor of what companies will do”
Theoretical Basis + Context from Reading
“Hits-driven AAA business”
versus
“Science vs Art F2P business”
Methodology
PublicationsBusiness Consumer
Methodology
Screenshots and Coding
Initial Results
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
11/22/10
11/23/10
11/24/10
11/25/10
11/26/10
11/27/10
11/28/10
11/29/10
11/30/10
12/1/10
12/2/10
F2P
Other News
Other News Mobile
AAA Game Company News
Limitations
• Sample of
publications
• Seasonality of
content (holiday
season)
• Coding issues
• No way to know
motives
Wrap-Up + Next Steps
Summary:
Project is content analysis on video games journalism, is consumer video game
journalism as represented by this sample reflective of what’s happening in this industry
by business-oriented publications in this sample with a theoretical basis in the
industrial organization model.
Next Steps:
Continuing data collection and coding for content analysis for the final paper.
Thank You
Questions?
top related