vehicle branding - @thatdesignerthatdesigner.com/wp-content/uploads/2013/03/vehicle...work as a...

Vehicle branding

© L

J H

ooke

r Li

mite

d 20

11 -

S00

07-0

706

These guidelines and all files required to create the vehicle artwork can be downloaded from the DAM.

2

Vehicle BrandingGuidelines

LJ Hooker Vehicle Branding

2

It’s up to you

Welcome to the LJ Hooker Vehicle Branding Guidelines. This document has been created to help guide you in the application of our vehicle brand identity. Like any guide, it’s only as good as its user.

You should adhere to it’s advice and use your professional judgement to reproduce the artwork supplied to the same standards.

Help

As mentioned, this guide does not hold all of the answers to all scenarios that may arise. When in doubt, please contact your Marketing team for their guidance and support.

marketing@ljhooker.com

Note Introduction

These guidelines and all files required to create the vehicle artwork can be downloaded from the DAM.

2

LJ Hooker Vehicle Branding

3

Contents

Contents

01 VehiclesThe three models

Car colours

02 Artwork examplesSubtle

Subtle coloursBig Brand

Big Brand coloursLiveability

Liveability colours

03 Logo usage04 Branding usage

05 Final art files

4

01

Vehicles

Section 01

LJ Hooker Vehicle Branding

Yaris

Prius

Camry

The sustainable choice

We have an ongoing relationship with Toyota Australia.

When purchasing or leasing new vehicles, we recommend Toyotas hybrid range including:

YarisPriusCamry

As an LJ Hooker franchisee you are entitled to Gold Fleet discount extending across Toyotas full range of vehicles. This includes discounts on Fully Maintained Operating Leases.

Contact danielle@clintons.com.au for more details on the Toyota leasing options.

Vehicles Three models Section 01

01

We have selected Toyota for their award winning

hybrid synergy technology, that delivers

performance, fuel efficiency and low

environmental impact.

5

LJ Hooker Vehicle Branding

Vehicle BrandingGuidelines

6Introduction 02

CopyCopy

Our colour palette specific use

Photography Four Guiding

02.2

Secondary text in hereSecondary text in here

6

LJ Hooker Vehicle Branding

Section 01Colours

We have chosen black as our primary vehicle colour but these new designs will fit any make, model or

‘on-brand’ colour you chose for your office.

01

Examples On brand colours

YellowsWhite Oranges Reds Blacks & Greys

ArtworkExamples

LJ Hooker Vehicle Branding

7

The new artwork

The following pages have examples of how the artwork would appear on black cars. There are some variations on artwork between car colours. (examples are shown below).

Help

As mentioned, this guide does not hold all of the answers to all scenarios that may arise. When in doubt, please contact your Marketing team for their guidance and support.

marketing@ljhooker.com

Note Section 02

02

LJ Hooker Vehicle Branding

8Section 02The “Subtle” brand look is just that.Simple.Understated.Elegant.

Note!

This artwork can be adapted to fit all colours and sizes of vehicles.

However, the artwork must remain as true to the artwork supplied as possible.

See the following page for usage on coloured vehicles

Logos must NEVER be distorted, recoloured or manipulated in any way! See Page 14

Required font (FS Lola) supplied within the zip file.

Final Artwork

The final artwork files can be found at the end of this document. These may need to be adjusted depending on the model and colour of the vehicle you are using.

Artwork Option 1 “Subtle”

02

LJ Hooker Vehicle Branding

9Section 02The “Subtle” Brand on coloured vehicles.

Note!

This artwork can be adapted to fit all colours and sizes of vehicles.

However, the artwork must remain as true to the artwork supplied as possible.

*You will have to use your own discretion when choosing the text colours but our recommendations are to the right.

Logos must NEVER be distorted, recoloured or manipulated in any way! See Page 14

Required font (FS Lola) supplied within the zip file.

Final Artwork

The final artwork files can be found at the end of this document. These may need to be adjusted depending on the model and colour of the vehicle you are using.

Artwork Option 1“Subtle”

02

01. On Black vehicles the text should remain in White*. The logo can have the Black section removed for clarity.

03. On White vehicles the text should appear in Black* and the logo should remain untouched.

02. On Red vehicles the text should appear in White* and the logo should remain untouched.

04. On Yellow vehicles the text should appear in Black* and the logo should remain untouched.

8

10Section 02The “Big Brand” look is for the real brand ambassador in all of us.Big.Bright.Eye catching.

Note!

This artwork can be adapted to fit all colours and sizes of vehicles.

However, the artwork must remain as true to the artwork supplied as possible.

See the following page for usage on coloured vehicles

Logos must NEVER be distorted, recoloured or manipulated in any way! See Page 14

Required font (FS Lola) supplied within the zip file.

Final Artwork

The final artwork files can be found at the end of this document. These may need to be adjusted depending on the model and colour of the vehicle you are using.

Artwork Option 2 “Big Brand”

02

LJ Hooker Vehicle Branding

LJ Hooker Vehicle Branding

11Section 02The “Big Brand” on coloured vehicles.

Note!

This artwork can be adapted to fit all colours and sizes of vehicles.

However, the artwork must remain as true to the artwork supplied as possible.

*You will have to use your own discretion when choosing the text colours but our recommendations are to the right.

Logos must NEVER be distorted, recoloured or manipulated in any way! See Page 14

Required font (FS Lola) supplied within the zip file.

Final Artwork

The final artwork files can be found at the end of this document. These may need to be adjusted depending on the model and colour of the vehicle you are using.

Artwork Option 2“Big Brand”

02

01. On Black vehicles the artwork should only be scaled to fit your chosen vehicle in keeping with the above.

03. On White vehicles the artwork should only be scaled to fit your chosen vehicle in keeping with the above.

02. On Red vehicles the artwork should only be scaled to fit your chosen vehicle in keeping with the above.

04. On Yellow vehicles the artwork should only be scaled to fit your chosen vehicle in keeping with the above.

10

12Section 02“Liveability” is a friendly, fun, attention grabber.Colourful.Conversation starting.Stand-out.

Note!

This artwork can be adapted to fit all colours and sizes of vehicles.

However, the artwork must remain as true to the artwork supplied as possible.

See the following page for usage on coloured vehicles

Logos must NEVER be distorted, recoloured or manipulated in any way! See Page 14

Required font (FS Lola) supplied within the zip file.

Final Artwork

The final artwork files can be found at the end of this document. These may need to be adjusted depending on the model and colour of the vehicle you are using.

Artwork Option 3“Liveability”

02

LJ Hooker Vehicle Branding

LJ Hooker Vehicle Branding

13Section 02“Liveability” on coloured vehicles.

Note!

This artwork can be adapted to fit all colours and sizes of vehicles.

However, the artwork must remain as true to the artwork supplied as possible.

*You will have to use your own discretion when choosing the text colours but our recommendations are to the right.

Logos must NEVER be distorted, recoloured or manipulated in any way! See Page 14

Required font (FS Lola) supplied within the zip file.

Final Artwork

The final artwork files can be found at the end of this document. These may need to be adjusted depending on the model and colour of the vehicle you are using.

Artwork Option 3 “Liveability”

02

01. On Black vehicles the artwork can be scaled to fit your chosen vehicle in keeping with the above and text should appear in White*.

03. On White vehicles the artwork can be scaled to fit your chosen vehicle in keeping with the above. Text should be recoloured to appear in Black* and the wind turbines should match the colour of the solar panels.

02. On Red vehicles the artwork can be scaled to fit your chosen vehicle in keeping with the above and text should appear in White*.

04. On Yellow vehicles the artwork can be scaled to fit your chosen vehicle in keeping with the above and only text should be recoloured to appear in Black*.

12

LogosCorrect usage

LJ Hooker Vehicle Branding

14Section 03

03

15Section 03Examples of what not to do with theLJ Hooker Brandmark are shown below.

The LJ Hooker Brandmark hasbeen specifically designed towork as a complete brandmarkand should never be separatedor modified in any instance ofits use.

Any variation from the approvedconfigurations will weaken theimpact and effectiveness ofour identity. Use only thebrandmark versions thataccompany these guidelines.

Do not attempt to redraw ormodify the brandmark in any way.

Branding Logo usage

03

LJ Hooker Vehicle Branding

5

LJ Hooker Brand Guidelines

The LJ Hooker Brandmark has been specifically designed to work as a complete brandmark and should never be separated or modified in any instance of its use.

Any variation from the approved configurations will weaken the impact and effectiveness of our identity. Use only the brandmark versions that accompany these guidelines.

Do not attempt to redraw or modify the brandmark in any way.

BrandmarkDon’ts

02.1.3Examples of what not to do with the LJ Hooker Brandmark are shown below.

01. Don’t use brandmark without all of its elements.

04. Don’t distort or skew the brandmark. When scaling the brandmark it must always remain in it’s original proportion.

02. Don’t use alternative colours within the brandmark.

05. Don’t encroach on the brandmark’s clear space rules.

03. Don’t attempt to re-engineer the brandmark.

06. Don’t attempt any abbreviations or extensions to the brandmark.

appy!!!

ArtworkCorrect usage

LJ Hooker Vehicle Branding

16Section 04

04

17Section 04Examples of what not to do with the“Liveability” artwork are shown below.

The “liveability” artwork allows for buildings and contents to be tweaked & reshuffled to fit your chosen vehicle.

Do not recolour, stretched or distort the artwork. The final artwork must retain the overall concept & colours of the original designs.

01. Don’t change the colour of the artwork elements unless specified in these documents.

03. Don’t distort or skew the artwork.

02. Don’t change or modify the artwork elements unless specified in this document.

04. Don’t remove & replace items from the artwork. You may remove items where specified to fit different vehicle models but only to allow for space restrictions.

Branding Artwork usage

04

LJ Hooker Vehicle Branding

ArtworkFinal art files

LJ Hooker Vehicle Branding

18

The final artwork files

The following pages have final artwork that has been created in Illustrator CS5 if you require an earlier version of the artwork or have any questions please contact marketing@ljhooker.com

Help

As mentioned, this guide does not hold all of the answers to all scenarios that may arise. When in doubt, please contact your Marketing team for their guidance and support.

marketing@ljhooker.com

Note Section 05

05

00 0000 0000Suburb

00 0000 0000 Suburb

Tea Gardens Hawks Nest00 0000 0000

Tea Gardens Hawks Nest00 0000 0000

Suburb00 0000 0000

Suburb00 0000 0000

Tea Gardens Hawks Nest00 0000 0000

00 0000 0000