value of advertising infographic 11 - eaca · 2017-01-16 · advertising funds globally,...
Post on 03-Jul-2020
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Advertising funds
Globally, advertising accounts for
EACH EURO INVESTED BY BRANDS IN ADVERTISING
ADVERTISING
FUELS GDP5.8
MILLIONJOBS IN EU
2.6% OF ALL EUEMPLOYMENT
ADVERTISING creates jobS
Internet services
TELEVISIONREVENUES
Advertising provides high-quality jobs
...so that these can be enjoyed for free or at a reduced rate
VALUE ADVERTISINGOF
PERSONALMAIL
SEARCH ANDSOCIAL MEDIAWEBSITES
SOCIAL MEDIA PLATFORMS ARE ACCESSED BYALL SEGMENTS OFTHE POPULATION
valueofadvertising.org #AdsMatter
AS DEFINEDBY OECDSUPPORTS
COMPETITION BYdrivesinnovation BYINCENTIVISINGBUSINESSES TOOUTPERFORMCOMPETITORS
CREATINGDIFFERENTIATEDPRODUCTS ANDSERVICES
INCREASING CHOICE
CAN GENERATE UP TO7 EUROS
OF GDP IN THE EU ECONOMY
JOBS DIRECTLY INVOLVED IN THE PRODUCTIONOF ADVERTISING
JOBS ENABLED IN THE MEDIA AND ONLINE SERVICES due to advertising (e.g. journalists or content producers)
JOBS CREATED IN THE WIDER ECONOMY due to the economic activity driven by advertising
MEDIA & ADVERTISING SECTOR 34 000
WHOLE EU ECONOMY
22 000
INFORMINGCONSUMERS
RADIOREVENUES
40%
OF EU CITIZENS REGULARLY USEE-MAIL SERVICES
Advertising
media internet services
75% 75%
Funded by:
A research by:
AVERAGEGROSS
INCOMEIN THE EU
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