ux skillsharing at betahaus sofia

UX for #startupsUX framework that works :)

Damjan Obal / @damjanobal / @edgartells about.me/damjanobal

I’m Damjan. A UX dude with a PhD.

1. Work with people, not against them 2. Introducing UX from the ground up 3. Goal Driven 4. Decide fast 5. Generate many options 6. Delivery, not deliverables 7. Validate hypothesis - go for wins 8. Good Design today is better than great design tomorrow

Damjan's Guerilla UX Manifest*

* Proudly stolen and modified from the amazing Bowles & Box.

Word of advice. Do research. Today.

Graph - why research? Cost of change.

EPUI - methodology to integrate users in the interaction design process (Obal, 2013)

Explore

Quantitative - do your homework on the competition Passive ethnography Shadowing, Fly-on-the-wall Be a ninja, not a voyeur.

photo lego

Observe

Explore the broader context (How does it all fit together? What channels, touch points...?) Look for challenges Discover "hacks" and shortcuts Consider edge cases and extreme users

Observe. More.

Active ethnography Contextual Inquiry (Show & Tell) (Beyer & Holzblatt)

photo - slepi v galeriji

Interviewing 101

Plan Ahead Interview where the interaction happens Ask open-ended questions (look for HOW & WHY) Avoid fixed set of questions Avoid leading questions (esp. what's wrong with your existing product or Do you like our idea?) Focus on goals instead of tasks Encourage storytelling! Ask for Show & Tell (people love it!) Master your small talk & improvise

Make sense of “Explore”

Brainstorming & Bodystorming Brainwritting Affinity Diagrams / mapping !(with your whole team)

Photo - affinity map

Participate

v1.0 You participate !Be the user. 1st hand experience. Master and apprentice (Contextual Inquiry cntnd) !

_Play in_ - let your users "play"

Participate

Mobile ethnography: User diaries. Frustration diary. Cultural probes. !Platform for collaboration / communication (eg. FB, G+) !Group show & tell - let them bring their diaries and talk about it

Participate

Future workshop - also could be critical design. Let your users go wild. Don't constrain them! Topic: the problem you identified !

Co-design / Participatory design Only here you start designing your actual product

Understand

Personas and Scenarios User Journeys - more crucial than personas !

My fav: Experience maps Touchpoints where user interacts with your service/product !

! Know your touch points - They are NOT Channels or medium

Understand

Paper prototype - team creates it first Quick usability study with users (Show & share the prototypes)

Integrate

“Congrats. Your users are ready to design with you.” !Participatory design workshops Process: Sketch / Build / Measure / Prioritise

Sketch / Build

Paper / lo-fi prototypes Hi-fi - data-populized prototypes ASAP

Measure

Heuristics are your friends - Pervasive IA (Resmini & Rosati) - IA heuristic (Abby Covert & The Understanding)

- Nielsen/Norman (Oldie but goodie) !

Prioritise

Card Sorting Affinity Diagrams

Play IN / Play OUT

Always keep your participating users in the loop - give them an intro as well as an epilog !

Users co-owning your product = fans for life !

Also look: Gamestorming cheat sheet (a selection by Brynn Evans)

Gorenje - happy people

Case named Edgar

Case named Edgar

UX does not end with the product launch. It's an ongoing process to make people happy.

Damjan Obal / @damjanobal / @edgartells about.me/damjanobal