ux 在組織內外的推廣
Post on 17-Oct-2014
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UX 在組織內外的推廣
外 - Regional & International Communities / Activities
組織 - UX Communities
內 - Local Communities / Activities
在外的推廣
UXPA International
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UXPA International
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What can we do for Asia? ☺
Daniel SzucCo-founder of Apogee, Hong Kong(then) Vice-President, UXPA International
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We Responded!!Hong Kong, Japan, Taiwan, China Singapore
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We need to understand and recognise the uniqueness of each community
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New friendships were born in Hong Kong!
UXPA ASIA TEAM
Jill Shih(Taiwan)
Raven Chai(Singapore)
Jason Huang(China)
Michael Lai(Hong Kong)
Daniel Szuc(Hong Kong)
Li Yu-Hsiu(Taiwan)
Hsin Eu(Taiwan)
Toyohiro Kanayama(Japan)
Masaaki Kurosu(Japan)
Josephine Wong(Hong Kong)
Noriko Osaka(Japan)
Richard Tsai(Taiwan)
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Connec&ng with Local UX Communi&es
Conduct knowledge exchange Provide pla6orm to connect
Connected -‐-‐>
China Hong Kong Japan Taiwan Singapore
Mul:ple Local Communi:es,but yet to connect
Korea
Vietnam
Signs of a growing community locally
India
Thailand Philippines Malaysia Indonesia
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Concept & Model of UXPA Asia
Role of UXPA Asia
A bridge to connect the local communi:es in Asia
Facilitate & Support
Local UX Communi:es
Industrial & Domains
Business Organisa:ons Academia Government &
Poli:cs
Share & Collaborate Mentor & Innovate Standards & Guidelines Influence & Change
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What we hope to achieve:
• Leadership
• Impact to product design, strategy
• Educa:on
• Influen:al
• Be a Catalyst
• Selfless beyond own country, company, associa:ons & personal agenda
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在內的推廣
Create the first UX Conference in Singapore
• To connect UX professionals across disciplines and cultures
• To establish links to other professional networks
• To foster professional and personal relationships
OBJECTIVES
Values
Openness EmbraceAlteration
Diversity
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By organising this conference, we hope to achieve the following outcome:
• Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops.
• To help Singapore as a country to establish presence among the global UX conferences as part of the global movement.
• Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation.
OUTCOME
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UXSG is community initiative to create a platform to connect UX professionals across disciplines and cultures. It is a platform made
for and by UX professionals to foster stronger professional collaborations and personal friendships.
ABOUT US
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We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute the community.
VOLUNTEER TEAM
Raven ChaiFounder & Principal Consultant, UX Consulting
Hong Khai SengUser Experience Designer & Educator, Republic Polytechnic
Shah WidjajaFounder & Principal Consultant, Nmbl Consulting
Thye Chuan TanWeb Designer,Independent Freelancer
Wei Meng LeeWeb Developer, Tinkerbox Studios Pte Ltd
Lim Chee KoonLecturer & Course Manager, Temasek Polytechnic
Michael OngMobile & UX Lead, iProperty Group
Wang KaisenAVP, Group Customer Experience, OCBC
Day 1 - Collaboration through Diversity
• Our key message is to encourage people to learn to work with others, respect others’ professions, be collaborative for the greater good.
• Likewise, we hope our sponsors & partners demonstrate similar values towards their competitors and refrain from “hard-selling” products or services.
Day 2 - Bridging Insights into Design
• Our key message is to advocate organisations and practitioners to make effort to extract customer insights to drive key design decisions.
• As organiser, we hope to understand the attendees’ needs and goals for attending UXSG conference through the interactions and dialogue (conference mobile app, surveys, informal discussion, lunch-time sharing etc)
CONFERENCE THEMES
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OUR SPEAKERS
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TOTAL ATTENDEES: 275
1%3%3%
5%
17%
71%
South / East Asia
Oceania
Europe
North America
Southeast Asia
Singapore
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INITIATIVES TO COMPLIMENT
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We hope we will continue to
collaborate for the greater
cause than ourselves!!
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