utilizing social media for acquisition & retention
Post on 07-May-2015
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Utilizing Social Media forCustomer Acquisition & Retention
Jennifer Sable LopezDirector of Community@jennita
Customer Acquisition = $$?
Title of presentation
How To Earn Customers via Social (without spending a shit ton of money)
Optimize Social Sharing
@jennita #SearchLove
Good, but basic.
In-App Sharing
@jennita #SearchLove
Getting better!
Shareable URLs
@jennita #SearchLove
#Win
Show some data
@jennita #SearchLove
Now we’re on to something!
“Pay” with a Tweet/Share
@jennita #SearchLove
“Pay” with a Tweet/Share
@jennita #SearchLove
Social Proof
@jennita #SearchLove
Connect G+ to Adwords
@jennita #SearchLove
CTR #Win
Facebook EdgeRank
@jennita #SearchLove
Not too shabby!
181 Likes45 Shares11 comments
Try something new
@jennita #SearchLove
IMAGES FTW!
271 Likes91 Shares13 comments
Pay For It $$$
@jennita #SearchLove
Le sigh.
Uhm… Ask?
@jennita #SearchLove
Uhm… Ask?
@jennita #SearchLove
Title of presentationKEEP ALL THE CUSTOMERS
Community.
ehem.@jennita #SearchLove
Social Sign In
@jennita #SearchLove
Super, Dumb, EASY
@jennita #SearchLove
Social Sign In
@jennita #SearchLove
@jennita #SearchLove
Use that info, to make it EASY
Want them to contact you?
@jennita #SearchLove
Can they find you?
@jennita #SearchLove
Phone, check.Email, check.Social, CHECK.
Sometimes you gottatake it off Social
@jennita #SearchLove
Examples
@jennita #SearchLove
Wow Them!
Save $$
No, Really.
@jennita #SearchLove
Customer Service
@jennita #SearchLove
1st response = 9 hours
@jennita #SearchLove
Can answer tweets withinminutes
Social Media Manager
Empower the Manager
@jennita #SearchLove
Title of presentationTEST All The THINGS
O RLY?
Yours *will* be different.
Go forth…Acquire + Retain
Thank You!
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
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