using social to engage millennials
Post on 19-Jan-2017
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With Ashley Cheretes, Recruitment Marketing Manager at ADP
HOW TO ENGAGEMILLENNIALSTHROUGH SOCIALRECRUITING
The world’s talent at your fingertips
Five need-to-know facts about Millennial candidates
Three proven ways to motivate Millennials to learn more about your organization
Immediate social recruiting takeaways and tips for writing your own content
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WHAT YOU’LL LEARN:
#GETTECH
The world’s talent at your fingertips
MILLENNIALS ARE JUST DIFFERENT
#GETTECH
ENDURED 9/11 AND THE GREAT
RECESSION
HAVE SMALLER INCOMES
LARGEST GENERATION IN U.S. HISTORY
GEN WE
GEN Y
BOOMERANG KIDS
19802000
BORN BETWEEN
DIGITAL NATIVES
MOTIVATED TO MAKE A
DIFFERENCE
The world’s talent at your fingertips
THE U.S. BUREAU OF LABOR PREDICTS THAT MILLENNIALS WILL MAKE UP APPROXIMATELY 75% OF THE WORKFORCE BY 2025.
…THAT’S WHY.
#GETTECH
BUT WHY SHOULD YOU CARE?
The world’s talent at your fingertips
5 KEY COMPONENTS OF A MILLENNIAL’S BRAIN
Technology
Expressiveness
Altruism
Ambition
Creativity
#GETTECH
The world’s talent at your fingertips
CREATIVITY
FACT:
78% of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there
WHAT THEY WANT:
To work in an environment that fosters innovation and encourages creative problem-solving
Source: Deloitte Millennial Survey, 2014
#GETTECH
TECHNOLOGY
The world’s talent at your fingertips
FACT:
4 in 5 Millennials own a smartphone65% say losing their phone or computer would have a greater negative impact on their daily routine than losing their car
WHAT THEY WANT:
Technology and communication tools to feel connected
Source: Zipcar, Inc. Independent Study of Millennials, 2013
#GETTECH
EXPRESSIVENESS
The world’s talent at your fingertips
FACT:
71% engage in social media daily, averaging 3+ hours on social sites56% of Millennials won’t work at a company if they ban social media access
WHAT THEY WANT:
A collaborative work environment where they can have a voice but also know that it’s heard
Source: Cisco Connected World Technology Report, 2014
#GETTECH
ALTRUISM
The world’s talent at your fingertips
FACT:
84% say that helping to make a positive difference in the world is more important than professional recognition
WHAT THEY WANT:
To know their employer cares about the greater good and takes action to contribute to it
Source: "Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012
#GETTECH
AMBITION
The world’s talent at your fingertips
FACT:
2 out of 3 Millennials see themselves in a mid or senior management role in the next 10 yearsBut 69% believe office attendance is unnecessary on a regular basis
WHAT THEY WANT:
A career path, mentorship and constant feedback – peppered with flexible work arrangementsMillennial Majority Workforce Report, 2015
"Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012
#GETTECH
3 WAYS TO MOTIVATE MILLENNIALS TO LEARN MORE ABOUT YOUR ORGANIZATION
USE MORE VISUALS
RALLY THE TROOPS
RECOGNIZE ACCOMPLISHMENTS
The world’s talent at your fingertips #GETTECH
WORDS ARE CHEAPUSE MORE VISUALS
The world’s talent at your fingertips #GETTECH
JOB DESCRIPTIONS
Millennials have short attention spans
The world’s talent at your fingertips #GETTECH
WORDS ARE CHEAPUSE MORE VISUALS
SOURCING FOLLOW-UP SHEETS
Millennials have short attention spans
You can tell a story 3× as fast with a visual
The world’s talent at your fingertips #GETTECH
WORDS ARE CHEAPUSE MORE VISUALS
Millennials have short attention spans
You can tell a story 3× as fast with a visual
Plus, you’ll get better social engagement
Tools used: Jobgram, Piktochart, Adobe Creative Cloud and PowerPoint
SOCIALMEDIA
The world’s talent at your fingertips
RALLY YOUR TROOPS AROUND A CAUSE
#GETTECH
Millennials are social by nature and they love to document their lives, so give them the outlet to do so
Feedback isn’t something Millennials want once a year – it’s something they crave
YOU BETTA’ RECOGNIZE
The world’s talent at your fingertips #GETTECH
instagram.com/adpsalesrecruiteremma
The world’s talent at your fingertips #GETTECH
BUILD A MILLENNIAL CANDIDATE PROFILE
PLAN AND GET INTERNAL BUY-IN
EXECUTE YOUR RECRUITING CAMPAIGN
MEASURE YOUR SUCCESS
SO HOW DO YOU ATTRACT MILLENNIALS THROUGH SOCIAL?
The world’s talent at your fingertips #GETTECHThe world’s talent at your fingertips #GETTECH
Research where Millennials fit into your organization
Put a profile together of your ideal Millennial candidate
Survey current employees
1. BUILD AN IDEAL MILLENNIAL CANDIDATE PROFILE
The world’s talent at your fingertips #GETTECH
2. PLAN AND GET INTERNAL BUY-IN
Identify key stakeholders and ambassadors
Partner with your marketing team
Create campaigns
Identify call-to-actions
Choose social sites
The world’s talent at your fingertips #GETTECH
MOST POPULAR SOCIAL MEDIA APPS AMONG MILLENNIALS
Source: comScore Mobile Metrix, 2014
The world’s talent at your fingertips #GETTECH
SNAPCHATFACEBOOK
76%INSTAGRAM
43% 33%
18%VINE
11%TUMBLR
6%
24%
GOOGLE+
18%
DICE’S OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL SITES YOUR TARGET TECH CANDIDATES USE
The world’s talent at your fingertips #GETTECH
3. EXECUTE YOUR RECRUITING STRATEGY
Create content themes
Build a posting schedule
Implement tools to help automate the work
Launch campaign
The world’s talent at your fingertips #GETTECH
4. MEASURE YOUR SUCCESS
Source of hire data
Traffic to career site
Share of voice mentions
Increase in applications completed from social sites
The world’s talent at your fingertips #GETTECH
TIPS: CREATING AN EMPLOYEE-GENERATED CONTENT ENGINE
· Identify your social superstars and learn their social habits
· Get their input as you create your strategy
· Use social analytics to find the best times to post and the best content
· Schedule content in advance
· Encourage employees by reposting content
· Maximize exposure using employee communication channels
· Solicit content from internal groups · Think of every situation as a form
of content to share
LISTEN INSPIRE & BE INSPIRED
REFINE
The world’s talent at your fingertips #GETTECH
The world’s talent at your fingertips #GETTECH
ADVANCED TIPS
EMBED CONTENT IN DISCOVERABLE PLACES Leverage social plugins to embed content on your career site and find ways to integrate it into the hiring process
IDENTIFY THEMES TO EXPAND YOUR CONVERSATIONUse existing outside campaigns to participate in larger social conversations (#MilitaryMonday)
REPURPOSE YOUR CONTENT Use employees in your recruitment collateral and communications
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
The world’s talent at your fingertips #GETTECH
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