using social networks - the smf group

Using Social Networks

The SMF Group

Did you know...

Did you know that...

There are more than 50 million

Facebook Pages!

Did you know that...

44K LinkedIn mobile job applications are

completed on average per day!

Did you know that...

500 million tweets are sent

per day!

Did you know that...

The average YouTube mobile video views

per day is over 1 billion!

Is it for everyone?

"We don't have a choice on whether we DO social media, the question is how well we DO it."

- Erik QualmanAuthor (Crisis, Digital Leader and Socialnomics)

After all...

"Social media is one area of business where you don't need to outspend your competitors in order to beat them."

- Hal Stokes, Social Media Director (Essence)

Think...

Think...

● what is your audience?

● What do your customers want to chat about? Don’t forget - it’s all about them!

To succeed...

To succeed...

● choose where you want to focus, and offer helpful, relevant and shareable content.

● Don't be afraid to engage!

But remember...

But remember...

● when doing so, try to be AUTHENTIC - don’t manufacture your content!

● Be patient!

Social media backfires...

Social media backfires...

● when views are ignored and campaigns are launched without good customer insight.

● Take care!

Follow, favourite, tweet...

"We don't want one million new fans, we want one thousand new customers."

- @PaddyPower

Frontrunners - Ben & Jerry’s

Frontrunners - DELL

Frontrunners - LEGO Group

Frontrunners - GE

The SMF Group

Infrared heater

The SMF Group

[DING] Time’s up!

Any Questions?

Thank you!

Twitter: @SMFUKFacebook: facebook.com/smfuk

LinkedIn: linkedin.com/thesmfgroup