using social networks - the smf group
DESCRIPTION
With the explosion of social media usage and the smartphone and wearable tech revolution, social networks have become an important platform for businesses to engage with customers, moving away from traditional forms of marketing. Nikolaos Tsiakmakis of The SMF Group (http://thesmfgroup.co.uk/) looks at the challenges faced by businesses today when trying to build their own strategies, and offers tips to get you started on your own social media marketing strategy. Presented at the Cambridge Alternative Networking event (http://www.cambscan.co.uk/) on 13 August 2014.TRANSCRIPT
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Using Social Networks
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The SMF Group
Did you know...
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Did you know that...
There are more than 50 million
Facebook Pages!
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Did you know that...
44K LinkedIn mobile job applications are
completed on average per day!
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Did you know that...
500 million tweets are sent
per day!
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Did you know that...
The average YouTube mobile video views
per day is over 1 billion!
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Is it for everyone?
"We don't have a choice on whether we DO social media, the question is how well we DO it."
- Erik QualmanAuthor (Crisis, Digital Leader and Socialnomics)
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After all...
"Social media is one area of business where you don't need to outspend your competitors in order to beat them."
- Hal Stokes, Social Media Director (Essence)
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Think...
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Think...
● what is your audience?
● What do your customers want to chat about? Don’t forget - it’s all about them!
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To succeed...
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To succeed...
● choose where you want to focus, and offer helpful, relevant and shareable content.
● Don't be afraid to engage!
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But remember...
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But remember...
● when doing so, try to be AUTHENTIC - don’t manufacture your content!
● Be patient!
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Social media backfires...
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Social media backfires...
● when views are ignored and campaigns are launched without good customer insight.
● Take care!
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Follow, favourite, tweet...
"We don't want one million new fans, we want one thousand new customers."
- @PaddyPower
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Frontrunners - Ben & Jerry’s
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Frontrunners - DELL
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Frontrunners - LEGO Group
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Frontrunners - GE
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The SMF Group
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Infrared heater
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The SMF Group
[DING] Time’s up!
Any Questions?
Thank you!
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LinkedIn: linkedin.com/thesmfgroup