using social media to sell yourself
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USING SOCIAL MEDIA TO SELL
YOURSELF
by Kate SalyersOwner
Your Social Status: Social Media & Internet Marketing
yoursocialstatus.com
Get Social with Your Social
Status
Copyright 2012 Your Social Status. All Rights Reserved.
Your Social Status
@YourSoclStatusYour Social StatusSocial Tech Soup
+ Kate Salyers
kate@YourSocialStatus.com
Kate Salyers
About MeA
bo
ut M
e
Copyright 2012 Your Social Status. All Rights Reserved.
Today’s AgendaTo
day’s
Ag
en
da
Copyright 2012 Your Social Status. All Rights Reserved.
•Social Media Statistics•Job Hunting Cartoon •Online Job Search Statistics•What The Statistics Mean•Leveraging Social Media•Social Media Do’s & Don’ts •Managing Your Online Reputation
Social Media Stats So
cia
l Me
dia
S
tats
Copyright 2012 Your Social Status. All Rights Reserved.
Social Media Stats So
cia
l Me
dia
S
tats
Copyright 2012 Your Social Status. All Rights Reserved.
Job Hunting CartoonJo
b H
un
ting
C
arto
on
Copyright 2012 Your Social Status. All Rights Reserved.
Searching OnlineS
ea
rch
ing
On
line
Copyright 2012 Your Social Status. All Rights Reserved.
Jan. 2012 Deseret News Reports:
• 1 in every 1,470 resumes submitted online makes it through
• About 10% of all who use solely online search actually grabs a job
Searching OnlineS
ea
rch
ing
On
line
Copyright 2012 Your Social Status. All Rights Reserved.
According to LDSJobs.org:
• 35% of all jobs are found through word of mouth
• About 30% are found through contacting companies directly
What Do These Stats Mean?W
ha
t Do
Th
ese
Sta
ts
Me
an
s?
Traditional On-line Job Search SitesMonsterCareer BuilderIndeed.comSimplyHired
Copyright 2012 Your Social Status. All Rights Reserved.
What Do These Stats Mean?W
ha
t Do
Th
ese
Sta
ts
Me
an
s?
Use of Social Media SitesLinkedInFacebookTwitterYouTubeMeetUp
Copyright 2012 Your Social Status. All Rights Reserved.
Focusing On Social Media Fo
cu
sin
g O
n S
ocia
l M
ed
ia
What You Can UseLeveraging Each PlatformWhat You Need To Watch ForDo’s & Don’t’s Of Profiles
Copyright 2012 Your Social Status. All Rights Reserved.
Recruiting StatisticsR
ecru
iting
S
tatis
tics
Each year, Jobvite publishes the industry barometer on how employers use social networks to recruit.
•89% will recruit in social networks this year •55% will spend more on social recruiting •64% use 2 or more networks for recruiting •78% expect increased competition for hires
Copyright 2012 Your Social Status. All Rights Reserved.
What You Can Use Wh
at Y
ou
Ca
n U
se
Social Media SitesLinkedInFacebookTwitterYouTubeMeetUp
Copyright 2012 Your Social Status. All Rights Reserved.
LinkedInLin
ke
dIn
How Do I Use It for Myself?
Apply Now ButtonMore Than 1,000 Companies Use
Complete Profile (100%)Join GroupsStart DiscussionsParticipate In Groups and Discussions
Copyright 2012 Your Social Status. All Rights Reserved.
LinkedInLin
ke
dIn
How Do I Use It for Myself?
ConnectHobby GroupsProfessional GroupsLocal Groups
EngageBuild A NetworkFollow Through
Copyright 2012 Your Social Status. All Rights Reserved.
FacebookFa
ce
bo
ok
How Do I Use It for Myself?
Leverage TimelineCheck ContentPositive Self ImageConnectEngageBuild A NetworkFollow Through
Copyright 2012 Your Social Status. All Rights Reserved.
TwitterTw
itter
How Do I Use It for Myself?
Follow CompaniesFollow IndustryPromote YourselfTwitter Chats
Industry Specfic In Real Time
Hashtags Used to Follow Conversation
Copyright 2012 Your Social Status. All Rights Reserved.
TwitterTw
itter
How Do I Use It for Myself?
Popular Chats#jobhuntchat (Mondays @ 10am EST)
#careerchat (Tuesdays @ 1pm EST)
#HireFriday (Runs transcripts)
Copyright 2012 Your Social Status. All Rights Reserved.
YouTubeYo
uTu
be
How Do I Use It for Myself?
Video Resume5 TipsHow To Create It
Background Check
Copyright 2012 Your Social Status. All Rights Reserved.
MeetUpM
ee
tUp
How Do I Use It for Myself?
Industry Specific MeetingsHobby MeetingsConnectEngageBuild A NetworkFollow Through
Copyright 2012 Your Social Status. All Rights Reserved.
Web Portfolio We
b P
ortfo
lioHow Do I Use It for Myself?
Personal WebsiteHosts ResumeInterestsAchievementsLink to Social Media
VisualCV.com
Copyright 2012 Your Social Status. All Rights Reserved.
Sites In Action Site
s In
Actio
nSocial Media SitesLinkedInFacebookTwitterYouTubeMeetUp
Copyright 2012 Your Social Status. All Rights Reserved.
Reputation Re
pu
tatio
n
“It takes many good deed to build a good reputation and only one bad one to lose it.”
-Benjamin Franklin
Copyright 2012 Your Social Status. All Rights Reserved.
Do’s & Don’ts: The Do’sD
o’s
& D
on
’ts : T
he
D
o’s
The Do’sPhotosVideosPostsGroupsBrand LikesEventsMake Information Private
Copyright 2012 Your Social Status. All Rights Reserved.
Do’s & Don’ts: The Don’ts D
o’s
& D
on
’ts : T
he
D
on
’tsThe Don’tsPhotosVideosPostsGroupsBrand LikesEventsPrivate InformationReligious/Political AffiliationSites You Are Not Active OnAny Negative Associations
Copyright 2012 Your Social Status. All Rights Reserved.
Image MaintenanceIm
ag
e M
ain
ten
an
ce
PreventionGoogle AlertsYahoo! Alerts
Get It Before It StartsFacebook TimelineGoogle Images
Copyright 2012 Your Social Status. All Rights Reserved.
In ReviewIn
Re
vie
w
Copyright 2012 Your Social Status. All Rights Reserved.
USING SOCIAL MEDIA TO SELL
YOURSELF
by Kate SalyersOwner
Your Social Status: Social Media & Internet Marketing
yoursocialstatus.com
Get Social with Your Social
Status
Copyright 2012 Your Social Status. All Rights Reserved.
Your Social Status
@YourSoclStatusYour Social StatusSocial Tech Soup
+ Kate Salyers
kate@YourSocialStatus.com
Kate Salyers
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