using market data online - rebarcamp - san francisco

Why Market Data MattersNow More Than Ever

Who’s with you today?

Mike Simonsen, Co-Founder & CEO mike@altosresearch.com (415) 302 1573 Twitter: @mikesimonsen

Scott Sambucci, VP, Sales & Data Analytics scott@altosresearch.com (415) 931 7942 Twitter: @AltosResearch | @scottsambucci

www.altosresearch.com

Just For REBarcamp Attendees Posting this presentation online –

we’ll email the link Send you a Personalized Market

Report to use next week Buyer Meetings coming up? Listings Presentations Current Listings/Sellers – helping them

really see the market

Altos Research – Why Market Data Matters 04/13/23 4

Only Three Questions

What’s for sale? IDX Search

How much is my house worth? CMA

How’s the market? This is your opening!

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When they ask, “How’s the market?”

“I want to participate, show me how I can/why I should?” They know the market is bad… But how is it good for them?

A “buying” signal Buying your services – they need an

expert Compelling to action – they want

guidance

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Principles & Technique:“Let Me Show You What I Mean” Be prepared

With clients, plan the story in advance The story is your chance to engage

Be transparent Address their unasked questions - honestly Confused people don’t buy!

Be the expert What aren’t they expecting? Setting price, market time expectations

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Sometimes the Data ≠ Headlines

Scottsdale was holding strong, but now dropping.

Phoenix has been down – but picking up this Spring!

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How and When to Use The Data On the web, blog

Prospecting, relationship & trust building Lead conversion

In person Listing presentation / buyer meetings With active listings – Keep clients updated In the yard sign “I sold this home in a

week. Ask me how.” In their inbox

Weekly market Reports Part of your drip, one of your touches

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Strategies for Data on Your Website

“Soft Sell” “Hard Sell”

Blog

Post

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Loca

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Page

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Sam

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Lead

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Relationships, inform Convert visitors to leadsGoals:

Presentation:

Style:

Personality, quantity High profile data, fewer options

Approach:

Socia

l Med

ia

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Great Web Site Samples The Three Questions in action

www.Housechick.com – Kelley Koehler www.StlHomeData.com – Eric Stegemann

Local Market Pages www.OCExclusives.com – Jessie Brossa www.LoCoMarketStats.com – Heather Elias

Real Estate Bloggers http://welcomehomenwi.com/ - James Barath www.MovinMaryland.com - Audrey Forshey www.AtHomeInScottsdale.com - Dru Bloomfield www.BlogByTheBay.com -Ginger Wilcox

Lead Focused www.TheHarperTeam.com – John Harper

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Key Takeaways:

How do you answer, “How’s The Market?”

Use the data to illustrate your expertise

Be the conduit of information Consumers are searching for

information – either you provide it to them, or your competitors will…

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Just For REBarcamp Attendees Posting this presentation online to

Slideshare Send you a Personalized Market

Report to use next week Buyer Meetings coming up? Listings Presentations Sellers – helping them really see the

market

Altos Research – Why Market Data Matters 04/13/23 18

Contact Us!

Scott Sambucci, VP Data Analytics scott@altosresearch.com (415) 931 7942 Twitter: @AltosResearch

Ricky Fernandez, Product Specialist ricky@altosresearch.com (888) 819-7775 x.2 Twitter: @AltosSalesDude