using inbound & social marketing to generate leads and revenue

The Next 10 Minutes…

1. Who’s that lady & Where is she from?2. What does SnapApp’s Marketing Mix Look Like?3. Example of Inbound & Social Content Campaign4. Results: Impact on Leads & Revenue

@Snap_App @AmberSte1

Amber Stevens

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Director of Marketing at SnapApp.com (a Pangea Media innovation)

Demand Gen Manager & Lead Nurturing at Eloqua

Global Marketing Programs Manager at Unica Corp (now an IBM company)

@Snap_App @AmberSte

FacebookWebsiteBlogMobileAd UnitEmail

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Broad Category Adoption

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SnapApp Marketing Mix

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Case Study

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1 Review Search Traffic Queries

43% of searches included “facebook”

2 Gap Analysis & Content Plan

Create new SEO Pages Develop Webinar Series eBooks & Guides

Case Study

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Content Plan

Guide Blog Post Topics…with SEO friendly Titles

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Case Study

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3 Distribute & Engage EVERYWHERE!

SnapApp’s on Facebook for Lead Generation

SnapApp’s in Blog Posts for Sharing & Engagement

Case Study

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3 Distribute & Engage EVERYWHERE!

Case Study

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4 Repurpose (some more) & Nurture Leads

http://info.snapapp.com/Create-Your-Facebook-Masterpiece.html

Inbound & Social Results

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Q3 2011

24% of Revenue

Q4 2011

39% of Revenue +50% increase in #Inbound Leads Q/Q

Q1 2012

58% of Revenue

+157% increase in #Inbound Leads Q/Q

@Snap_App @AmberSte

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Inbound Check-List

1. Start with Search Data for content ideas & opportunities!

2. Optimize blog post titles for search phrases3. Consider post frequency – the more you

post, the more referral traffic you’ll see4. Create Once, Distribute EVERYWHERE5. Remember to be Engaging with Shareable,

Interactive Content6. Repurpose Content to help Nurture Leads

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Try SnapApp for Free!

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Go to http://www.snapapp.com/capabilities/facebook-landing-page for your FREE Facebook Landing Page App for:

• Coupons & Special Offers• About Us or Welcome Pages• Video Pages, and more!

@Snap_App @AmberSte