using discounts and promotions codes in nonprofit event registration - how to make it work for you
Post on 16-May-2015
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Discountsand Promo Codes
Fundraising Per Rider
FREE
Promo Code
PAID
Full Fee
$242 $291
Online Conversion Rate Per Rider
FREE
Promo Code
PAID
Full Fee
61%
85%
Additional Donation at Registration
FREE
Promo Code
PAID
Full Fee
20%
51%
What wasn’t working…• PANICKING
• Offering free registration at health fairs/events
• Too many discounts available throughout the year
• Inconsistent discounts
• Sending email only
• “Riders call asking for a discount code.”
What was working• A solid plan from launch to event date.
• Sliding scale of registration fees, no discount codes.
• Discount codes are never as good as the one offered previous to it.
• Less>More
• Multi-channel communication plan.
• Offering “free” registration only to top fundraisers, teams, sponsors.
• Custom discount codes (not free) for large teams/companies
• “The registration fee helps us cover XYZ and ensures more funds will go towards the fight against diabetes.”
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