using big data to create engagement agility

IKEA GOVERNANCE MEETING

Monday 4 April 2016

• Founded in 2000 • HQ in Edinburgh, operated globally • Capability includes Simulations, Serious Games, Gamification,

Communications & Contextual Education

• c100 partners worldwide • Content includes ITSM, Cloud, Security, BCM and PPM • Clients: Bank Of America, Ford, J&J, Swiss Re

• Gartner Cool Vendor • Acquired by Capita 2013

G2G3

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PRESENTATION AIM

To submit to the audience that big data and disruptive thinking should be harnessed to ensure our engagement activity is as timely and compelling as it

can be.

In so doing we give ourselves the best possible chance of reducing the risk the IT user presents to cyber defence.

Education Communications

Incident Response

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Module B (Role/User specific)

Module A

Predictive Analytics

Patterns of Behaviour

Industry Trends

Module C

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SUMMARY

Area Challenges Opportunity

EducationStatic

Motivation based on fear and complianceNo closed loop feedback

Leverage big data to identify topics Profile individual behaviours to identify risks

CommunicationLack of trust

No closed loop feedbackNo sense of ‘team’

Share as much data as possible to allow staff to build a picture of threat & understand their role

Incident Response

Finding the right staffHarnessing internal talent

Rapid review of data to aid learningNot same emphasis on innovation as other areas

Use data to identify key stakeholders / expertscreate crowdsourcing platformshare data for mission review

share data for innovation / jams

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Questions

Jason Mcclay jm@g2g3.com