user research 101

1UXD IMMERSIVE

USER RESEARCH

Deck created by Hong Qi, Donna Lichaw; Adapted & taught by Christina Wodtke 11/13/13

3USER RESEARCH

WHY IS USER RESEARCH NECESSARY?

5FREE YOUR MIND

http://www.nngroup.com/articles/iterative-design/

“Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.”

7USER CENTERED DESIGN PROCESS

UCD Lean

8USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME

Early Stage Mature

GOOD DESIGN

9USER RESEARCH

RESEARCH METHODS

EMAIL & ONLINE SURVEYS

https://qualaroo.com/

http://www.surveymonkey.com/

12USER INTERVIEWS

13CARD SORTING

http://www.flickr.com/photos/tult/

14CONTEXTUAL INQUIRY, FIELD

STUDIES, & ETHNOGRAPHY

http://www.flickr.com/photos/halversongroup

15USABILITY TESTING

http://nform.com | http://uid.com

16EYE TRACKING

http://interactivevideo.com | http://smashingmagazine.com

17A/B AND MULTIVARIATE TESTING

http://janrain.com   http://visualwebsiteoptimizer.com

18DATA ANALYSIS

19WHEN TO USE WHAT METHOD?

What do we know?User InterviewsContextual Inquiry, Field Studies & EthnographyDiary & Journal StudiesBenchmark Usability TestsCard SortingSurveys

How are we doing?Usability & Concept TestsEye TrackingDiary & Journal Studies

How did we do?Usability & Concept Tests

Eye TrackingA/B & Multivariate Tests

Data Analysis

20WHEN TO USE WHAT METHOD?

Question Stage Method

How do our users do [behavior or task]? Learn

User Interviews

Contextual Inquiry & Ethnograp

hyHow should we organize our content so that people can find what they need? Learn Card Sorting

What can we do better than our competitors? Learn Benchmark Usability Test

Are users focusing on the part of the screen we want them to focus on?

Build

Measure

Eye Tracking

Is this a product that anyone wants to use? Would they pay for it?

Build

Measure

Concept Test

21WHEN TO USE WHAT METHOD?

Question Stage Method

Is our mobile app easy to use on the go?

Build

Measure

Field Studies

Diary/Journal Studies

Can our users easily add items to their shopping cart?

Build

Measure

Usability Test

What’s the best way to get people to add something to their cart? Measure A/B or Multivariate Tests

How many new users added how many items to their carts last month?

Learn

Measure

Analytics

Are we selling the right products?

Learn

Measure

Survey

Analytics

22USER RESEARCH

DIFFERENT APPROACHES

24IN-LAB

25

https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/

TWITTER’S USABILITY LAB

26REMOTE TESTING

http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/

27GUERRILLA TESTING

28LEAN UX

29WHEN TO USE WHAT APPROACH?

$ is an Issue

$ is Not an Issue

NoTime

Guerrilla/Lean

Lots of Time

In-Lab

Remote

30USER RESEARCH

BEST PRACTICES

31HOW MANY USERS TO TEST

You Only Need to Test 5 Users

33I WANT A FASTER HORSE!

http://www.flickr.com/photos/49024304@N00/4105700127

34DON’T LEAD THE WITNESS

35ACT LIKE A THERAPIST

WHAT DO YOU THINK THAT

BUTTON DOES?

36LISTEN

37SMILE. WITH YOUR EYES.

http://www.flickr.com/photos/sean-b/245744537

38FOLLOW A SCRIPT

http://www.indiana.edu/~audioweb/T284/krug_questions.html

Veer off-script, but stay on track.

39RECORD EVERYTHING!

http://silverbackapp.com/

http://www.livescribe.com/smartpen/

40DEBRIEF AFTER EACH INTERVIEW OR

TEST

41ANALYZE: AFFINITY MAPPING

ACTIVITY: Dive in

GROUPS

30 MINUTES

1.Create a script

2.Pair

3.Each person interviews the other. Switch

4. Report back to the group what you learned

5.Make a top ten

OBJECTIVES

43Q&A

HEADER