use brussels as your springboard to the european market
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Brussels – Springboard for EuropeInvest in Brussels
Invest in Brussels 2Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
BELGIUMAt the boarder of 3 main European cultures
• 10,8 million inhabitants
• Official languages: French, Dutch, German
• Independant since 1830
• Federal state since 1981
• Head of state: King Philippe I
• Capital: Brussels
Invest in Brussels 3Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
BELGIUMFederal state made of 3 Regions
Main competences of Belgian Regions:
• Economic policy & Foreign Trade
• Region development & Town planning
• Transport
• Scientific research
Invest in Brussels 4Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
BRUSSELSAs a region
Brussels-capital region:
• 19 municipalities
• 162 km²
• 1,1 million inhabitants
• 30% foreigners
7 MAIN ADVANTAGES
Global gateway to key markets/ Ideal test market
Springboard for a Pan-European development
International decision center
Competitive real estate
High quality of life
Accessibility from all Europe & Worldwide
International talent pool and innovation centre
Advantageous business environment
Invest in Brussels 6Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
GLOBAL GATEWAY TO KEY MARKETS A perfect assessment market
• Gateway to European market (Port of Antwerp)
• Multi-cultural population
• European diversity challenge on a small scale
Importation72% GDP
Exportation74% GDP
Invest in Brussels 7Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
GLOBAL GATEWAY TO KEY MARKETSSuccessful test in Belgium = successful test in Europe
H&M maintains a pilot store in Belgium in order to market-test all its newest
clothing collections.
The Coca-Cola compagny has tested over 1,000 products in Belgium, including the well-received Coca-Cola Light Sango cola and Fanta World Mango product in 2006.
Invest in Brussels 8Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
ACCESSIBILITY FROM ALL EUROPE AND WWBrussels - Connected to Europe
75 %of the EU
Market (GDP)
40 %of the
consumers
Invest in Brussels 9Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
ACCESSIBILITY FROM ALL EUROPE AND WW
European High Speed Trains
•Paris – 1 hour 2019 connections / day
•London – 1 hour 5516 connections / day
•Amsterdam – 1 hour 5510 connections / day
•Francfort – 3 hour4 connections / day
Air connections
•Located at 12 km from the Brussels city centre
•225 passenger connections, including 135 to Europe
•41 « cargo only » destinations worldwide
•Best European Airport (World Routes 2010)
Invest in Brussels 10Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
INTERNATIONAL DECISION CENTER
NATO/WEU EU Institutions
Worldwide Press Center
(1200 journalists)
World’s 2nd most important conference centre
(Union of International Associations, 2012)
Industry/Corporate Centre
(1500 federations)Diplomatic Heartland
(5300 diplomats)
NGO Community
Invest in Brussels 11Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
INTERNATIONAL BUSINESS CAPITAL
• Approx. 1.300 foreign companies have set-up European HQ or sales subsidiary in Brussels
• Quoted as 6th business city in Europe, after London, Paris and Frankfurt, (Cushman & Wakefield Cities Monitor 2011)
Major multinationals have their decision center in Brussels
Invest in Brussels 12Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
• Brussels is a bi-lingual city (french – dutch)
• The presence of several international organisations attracts large panel of foreigners (30% of the population)
• English proficiency Index: Brussels 6th on world basis (Education First, 2012)
• 2nd European city in terms of number of languages spoken (European cities monitor, 2010)
Brussels workforce is highly multilingual
TALENT POOL AND INNOVATION CENTERHuman resources
Invest in Brussels 13Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
TALENT POOL AND INNOVATION CENTER
University degree
Source: IMD World Competitiveness 2012 / 1-to-10 score
Invest in Brussels 14Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
TALENT POOL AND INNOVATION CENTEREU Innovation Performance
Source: EU Commission, DG Enterprise, 2011
EU member states’ innovation performance
Invest in Brussels 15Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
COMPETITIVE REAL ESTATECost-effective Office Market
Cushman & Wakefield, Office space across the world 2012
Office (prime rent location)
Invest in Brussels 16Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
ADVANTAGEOUS BUSINESS ENVIRONMENTCost-effective tax regime
1. Tax incentive to risk capital : Notional Interest Deduction
PrincipleCompanies are allowed to claim a notional interest deduction reflecting the economic cost of using capital, equal to LT risk free financing.
Consequences Reduced effective tax rate
Invest in Brussels 17Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
ADVANTAGEOUS BUSINESS ENVIRONMENTCost-effective tax regime
2. Fiscal Ruling
PrincipleThe investor describes the facts, allowing the tax administration to determine, in advance, how the tax laws are to be applied on a case by case basis
Consequences • Confidence to invest• Legally binding & accurate forecast
Scope of applications
Corporate tax, individuals tax, customs, VAT, etc.
Invest in Brussels 18Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
ADVANTAGEOUS BUSINESS ENVIRONMENTCost-effective tax regime
3. Foreign executive status
For the EMPLOYEE :
• Exclusion of days performed outside Belgium
• Tax free allowances (relating to extra costs resulting from the Belgian employment)
• Reduction of employment cost for expat’s
For the EMPLOYER :
Invest in Brussels 19Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
ADVANTAGEOUS BUSINESS ENVIRONMENT Cost-effective tax regime
3. Foreign executive status
Annual gross salary: EUR 75,000
Tax due: EUR 9,997 or approx. 13% of gross salary
Annual gross: 75,000
Social security: -9,800
Tax free allow: -9,662
Balance 55,538
Cost of living: 2,500
Housing differential: 2,674
Tax equalisation: 4,488
9,662
40% travel: -22,215
Gross taxable: 33,323
Taxable: Tax free allowances:
Invest in Brussels 20Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
ADVANTAGEOUS BUSINESS ENVIRONMENT No restrictions for foreigners
• open economy: Belgium features a liberal business environment
• Belgium is tops for attracting foreign graduates and professionals (Deloitte, Comparative Immigration Study 2011)
• no permission needed to set up a company
• 100% foreign ownership is possible
• no limitation on repatriation of capital and benefits
• approximate incorporation fee (for a SA/NV): 1500 €
• easyness to set up a company
Invest in Brussels 21Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
HIGH QUALITY OF LIFE Brussels residential - High standards at competitive rates
Source: The Global Property Guide, Rental Yields, 2012
Average rent in urban location (appartment 120m2)
Invest in Brussels 22Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
HIGH QUALITY OF LIFEAn OPEN city for the expat
• 140.000 European foreigners live in Brussels
• Life cost is cheaper than in most of the other European capitals
• Wide range of international schools, offering English and American programs
• High quality health care system
Invest in Brussels 23Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
BRUSSELS INVEST & EXPORTPromotes, attracts and retains foreign direct investments in
Brussels
• Funded by the Brussels-Capital Region
• Created in 2003
• Team composed of 50 employees
• High level network within Brussels
Invest in Brussels 24Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
OUR SERVICESContact point for the foreign investors in Brussels
• Tax and legal advices
• Company registration
• Build up local high level network
• Prospection of an office or a site
• Funding & public financial support
• Guidance to public bodies
• Recruitment & employment legislation
• Sectoral expertise & market intelligence
• Technological transnational partnerships
We can bring support in the following areas:
Invest in Brussels 25Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
TRY IT!With the Brussels Business Welcome Package
Opportunity to « test » BrusselsOpportunity to « test » Brussels
Our offer to foreign investors
Easy access to Brussels Invest & Export business Experts and partners
Easy access to Brussels Invest & Export business Experts and partners
Evaluate the potential of your project in loco
Evaluate the potential of your project in loco
Invest in Brussels 26Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
INVEST IN BRUSSELS TO SUPPORT YOU…Before & after investment decision
• A portal for all the foreign investors in Brusselswww.investinbrussels.com
• How to set-up and manage your company in Brussels:www.abe.irisnet.be
• Government and European financial supportwww.ecosubsibru.be
• All you need to know if you want to do tourism or organise a congress in Brusselswww.visitbrussels.be
• Find the ideal location in Brusselswww.sdrb.irisnet.be
• The Brussels Chamber of Commercewww.beci.be
Invest in Brussels 27
INVEST IN BRUSSELSC/O Brussels Invest & Export
Avenue Louise, 5001050 Brussels+32 (0)2 800 40 63www.investinbrussels.com
Anthony TaylorCanadian ConsultantAnthony@smestrategy.net
Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium
We look forward to welcoming you in
Brussels
TRY IT !With the Brussels Business Welcome Package
During 3 months:
Free of charge Office
+Free of charge Support
Assess all the assets of Brussels with real fact
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