us hispanic & mobile behavior

& mobile behavior US Hispanic audiences

US Hispanic Audiencesoverview

88 %of U.S. Hispanics with a HHI of $50k+ are online

Source: Comscore

13 %of the total US Internet users are Hispanic

Source: Comscore

50 %uses English as Primary Language

Source: Comscore

Source: Comscore

Hispanics skew more towards lower income than non-Hispanic

Source: Zincx

More Hispanics research products online as compared to Non-Hispanics

Hispanics also are highly likely to be persuaded to purchase compared with non-Hispanics

Source: Zincx

Hispanics are more favorable towards and influenced by advertising across all channels and devices

Source: Zincx

USH Mobile Behavioroverview

77 %of the USH has a mobile device

non-Hispanic 70%

Source: IAB

83 %of U.S. Hispanics who access the internet on a mobile device

use it while in a store to inform a purchase in real time

Source: thinkwithgoogle

11 hourswere spent by USH mobile users each month

Source: Nielsen

58 %of the USH mobile users is between 18-34 years old

Source: Comscore

39 %more time was spent by USH in mobile videos

than the rest of the population

Source: Nielsen

Source: Zincx

64 %of the total time was spent by USH mobile

users between 18-34 years old

Source: Comscore

Source: Comscore

Source: Comscore

Hispanics visit some categories more on mobile than PC

US Mobile Insightsoverview

Source: Crieto

In the US, mobile conversion funnel looks similar to desktop but with weaker completion rates

Source: Crieto

Low conversion rates for retailers indicate a missing opportunity

Source: Crieto

Desktop is increasingly just for working hours

Alcance Media Group

DIGITAL ADS NETWORK

We connect brands with the U.S. Hispanic and Latin American markets.

+720online publishers EE.UU and LATAM

Some Publishers

Eduardo Reyeseduardo@alcancemg.com

+1 786 340 3309