updated swot, tam, sam, som (1)

Project Presentation

Market Sizing - SWOT Analysis

09.03.2015

Competitors

Lean Entrepreneurship Project -MyNearBite.com

Restaurant Listing Deals & Vouchers

SWOT: Zomato

Lean Entrepreneurship Project -MyNearBite.com

WEAKNESSES

- Low turnover of content

- Diverse App features

- Not customized for each target

market

- Low Brand Awareness in Europe

STRENGTHS

+ Strong workforce (establishing

partnerships; uploading content)

+ Centralized IT Development

+ Sophisticated Mobile Apps

+ Network Effect (through Point

System)

OPPORTUNITIES

+ Delivery Service

+ Expansion to Europe and

Emerging Markets

THREATS

- Competition through entrants or

pages with more features (e.g.

delivery)

SWOT: Deal Pages

Lean Entrepreneurship Project -MyNearBite.com

WEAKNESSES

- Concentrated market (many

players offering deals)

- Requires stronger relationships

with restaurants

- Higher staff cost structure

STRENGTHS

+ Stronger sources of revenues

(e.g. exclusive Partner, Fees)

+ Big Data Base

OPPORTUNITIES

+ Scalability of business model

+ Delivery service

+ Ecnomic criisis and itsimpact

on consumers‘ habits

THREATS

- Insufficient customer/partnership

relationships resulting in brand

reputation damage

- Substitutes

- Trends shift away from deal pages

SWOT: MyNearBite

Lean Entrepreneurship Project -MyNearBite.com

WEAKNESSES

- Dependance on restaurants

- "Easy" to copy

- Focused on affordable meals,

potential lack of all type of meals

- Financially constrained

STRENGTHS

+ Easy App design - adequated

for needs of target customers

+ Focus on food meal offers

+ ‘Restaurant friendly’ platform

+ Geographic advantage

OPPORTUNITIES

+ Scalability of business model

+ Economic Crisis (impact on

consumer's behavior)

+ Booming app sector of 'nearby'

services

THREATS

- Strong competition

- Substitutes

TAM, SAM, SOM

Lean Entrepreneurship Project -MyNearBite.com

TAM

European Population

Students Business People

% of Population Employment-Population-Ratio

% of Urban Population

SAM

Inhabitants of Lisbon

Enrolled Students

Smartphone Penetration

Enrolled Students

Smartphone Penetration

Commuters

Market Share

Android Penetration Android PenetrationSOM

Within our customer segment

TAM, SAM, SOM

Lean Entrepreneurship Project -MyNearBite.com

TAM

Students Business People

19.715.920 337.987.200

SAM 67.369 206.483

5.390 16.519SOM

Google Adwords Approach

Lean Entrepreneurship Project -MyNearBite.com

Google Adwords Approach

Lean Entrepreneurship Project -MyNearBite.com

Traffic

Source

Share of

Traffic

Telepizza

(100%)

Zomato

(100%)

Tripadvisor

(25%)

NoMenu

(100%)

Total

1. TAM Companies Search 40%

165.000 12.100 18.500 6.600 202.200

Direct 40%

165.000 12.100 18.500 6.600 202.200

Referral 20%

82.500 6.050 9.250 3.300 101.100

100%

412.500 30.250 46.250 16.500 505.500

Food-related Search

4.900

Total

510.400

2. SAM Companies Search 40%

74.000 9.900 6.750 3.600 94.250

Direct 40%

74.000 9.900 6.750 3.600 94.250

Referral 20%

37.000 4.950 3.375 1.800 47.125

185.000 24.750 16.875 9.000 235.625

Food-related Search

1.960

Total

237.585

Google Adwords: Search Volume

Lean Entrepreneurship Project -MyNearBite.com

Strong increase in search volume for

all keywords

2000 searchesper month

Zomato withimpressive recent

development

Google Adwords: Search Volume

Lean Entrepreneurship Project -MyNearBite.com

Strong increase in search volume for

all keywords

2000 searchesper month

Zomato withimpressive recent

development

Zomato withimpressive recent

development

Google Adwords: Highlights

Lean Entrepreneurship Project -MyNearBite.com

“Prato do Dia” with a hugeincrease

Marketing View – Saldanha as an attractive area for

restaurant partners

Sources

Lean Entrepreneurship Project -MyNearBite.com

Smartphone Penetration in Portugal: http://www.jn.pt/PaginaInicial/Tecnologia/Interior.aspx?content_id=4114579

Android Market Share Iberia: http://www.latinospost.com/articles/32200/20131207/ios-vs-android-market-share-2013-spain-google-os-tops.htm

Google KeyWord Planner: https://adwords.google.com/cm/CampaignMgmt?authuser=1&__u=3409423518&__c=2155547598#r.ONLINE&app=cm

Population Portugal:https://www.cia.gov/library/publications/the-world-factbook/geos/po.html

Commuters Lisbon: Censos 2011 Report