up to the sky launching a new product - part 2 - communication channels - choose your market

UP TO THE SKY LAUNCHING A NEW PRODUCT

is proud to announce…

ARE YOU READY TO pARTY?

Farhad Alessandro Mohammadi

PART 2

UP TO THE SKY

Step 2 – The Launch

● social network? ● google adwords? ● buying group? ● events? ● guerrilla marketing? ● street marketing?● what else?

The Launch – COMMUNICATION CHANNELS

Shatter the peace and raise the roof!

Start your campaigns through all selected channels, spread the world!

The Launch - All In

Select the communication model

● the target

● the contact way

● the communicative style

● the subject

The Launch - HOW TO

● undistinguished (same message for everyone)

● distinguished (different messages for different audiences)

● typical (focus on a specific target)

The Launch - Strategy

● educational ● instructive ● witty ● mixed - adapt the style to a specific communicative channel

The Launch - Communicative Style

The Launch - Wear the Parachute

verify the weaknesses

● evaluate the potential interactions ● study limits and opportunities ● highlight the product’s strength

- Select the distribution channel. How can you reach users?

● direct ● indirect ● mixed

The Launch – When and How

Select the distribution channel. How can you reach the users?

● off-line ● on-line ● mixed

The Launch – When and How

BACK ON EARTH

BACK ON EARTH Step 3 - Post-Launch

● gain and evaluate feedbacks

● be attentive and reactive

● adapt the product to the market needs

Step 3 - Post-Launch

● stay open to (change course) new product interpretation

● don't shelve on your positions

● be ready to get back in the game

Step 3 - Post-Launch

● make continuous innovations

● innovate without distort

● maintain your identity

step 3 - Post-Launch

Pay Attention!!!

The marketing strategies have to grow with the product, during its formation.

The product is not needed to be ready in detail, the important thing is to start.

You will find your solution along the trip, share your idea with the world and let the world tell you what it wants

Tips & Tricks

Grow a tribe/élite select the cream of the crop KISS

● Keep It Simple & Stupid ● Keep It Hot ● keep them involved

Tips & Tricks

The only goal is to reach the goal: don't be obsessive

Work on packaging

Pay Off services: choose the right words, your essence lies in your text

● Create ● Share● Listen● Never Give Up

Approach

CONTACTFarAhead ConsultingVia Po,52 Torino011 196 664 59

alessandro@farahead.eu

http://www.linkedin.com/in/farhadalessandromohammadi

http://www.slideshare.net/farhadalessandromoha

@gofarahead

http://www.linkedin.com/groups/Eventi-marketing-Torino-4951177

www.farahead.eu