universal music group audit
Post on 27-Jun-2015
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Overview
Universal Music GroupFrom Wikipedia, the free encyclopedia
Universal Music Group (UMG) is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of French media conglomerate Vivendi.
Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.
Objectives
URL in question:http://www.universalmusic.com/
Universal Music Group – SEO AuditOn site Off site Power of the brand, is it performing?Does the link profile / SEO look natural?
Index
Google SERPsPage Source Ad Words Keyword Tool Keywords – ImpactKeywords – Summary
Meta Descriptions Title Tags & Site Architecture
Title Tags – SummaryDuplicate Content
Duplicate content 1In bound links
Linkscape Data Linkscape Data 2
H1 & H2H1 & H2 overview
Universal SearchUniversal Search – 1Universal Search – 2
ContentFacebook Twitter
1. Google SERPs
Google.co.uk SERPs for ‘universal music group’
2. Source of Universalmusicgroup.com
view-source:http://www.universalmusic.com/
3. Keywords – Ad Words keyword tool
Out of a survey of top 100 keywords Universalmusic.com should be ranking for the following table shows the 8 that the site actually ranks for and the positions.
3.1 Keywords - Impact
According to Alexa.com the keywords listed below are the keywords that Universalmusic.com is getting the highest organic search impact from. ‘Impact factor’ – The closer the number to 100, the higher the search impact. The highest brand term ‘Universal Music’, had an Impact of 13.31, which is still a low impact by any standards.
http://www.alexa.com/siteinfo/universalmusic.com#
3.2 Keywords - Summary
SummaryWhat we can learn from the above is that
with simple on site SEO, link building, PR and social media activity using core brand terms such as ‘Universal Music’ and synonyms thereof, we can extend the brand’s reach through search and social to increase the impact of these keywords.
4. Meta Descriptions
Missing!
5. Title Tags & Site Architecture
Title tags
5.1 Title Tags - Summary
Title tags on universalmusic.com follow the same global convention [keyword] | Universal Music
From this it is clear that no optimisation has been completed. There are many ways to incorporate ‘best practice’ for follow
a title tag convention, but in this instance [keyword 1] | [keyword 2] | [brand name] might be the best convention to follow. This is also a good convention for medium sized sites with 13,900 pages being indexed in Google from Universalmusic.com. For example:
http://www.universalmusic.comCurrent Title tagHome | Universal Music Proposed Title Tag
6. Duplicate Page Content - 1
Overview Top 20 pages on universalmusic.com with duplicate content found elsewhere on Universalmusic.com
6.1 Duplicate Page Content - 1
Total on site errors
7. In Bound Links – Top 10 Study
Overview
The data set below is taken from Linkscape and shows the top 10 inbound links to Universalmusic.com sorted by Page Authority. (a metric to define the benefit attained by gaining a link from this page)
7.1 LinkScape Data
7.2 LinkScape Data 2
http://en.wikipedia.org/wiki/Universal_Music_Group - Branded Wiki Page
www.umusic.com/ - 302 http://blog.us.playstation.com/author/pseybold/ http://new.umusic.com/flash.aspx -302 http://new.umusic.com/ -302 www.ifpi.org/content/section_links/member_sites.html http://blog.us.playstation.com/2011/06/15/music-unlimited-
expanding-to-android-today-new-opportunity-for-ps3-owners/
www.getmusic.com/ -302 www.jessiejofficial.com/ http://www.examiner.com/pop-music-in-chicago/upcoming-
madonna-album-offers-plenty-of-surprises
Link building to add benefit to H1s & H2sLink data below is from SEO MOZ’s
LinkScape
9. Universal Search
MRSSwww.universalmusic.com/rss Video SEO Optimisation Vevo hosting for videos why?BenefitsLet video sharing sites compete to host
videos
9.1 Universal Search SERPs 2
Google.com SERPs for ‘new music videos’ Summary Top 10 results are dominated by videos Top result is from VH1 blog Majority of results from video sharing sites
9.2 Universal Search SERPs 3
Google.com SERPs for ‘Kelly Rowland Motivation’ Summary Kelly Rowland not #1
10. Content Strategy - Spaces
Create engaging ‘liquid’ contentEarn a disproportionate share of popular
cultureCreate brand stories to create conversationsAct and react to conversations 24/7
10.2 – Content – Users & Tech
Fuel consumer and business created stories Create an ‘on demand’ culture using
technology that runs 24/7Combine ideas with technologyLeverage customer behavior Build and develop direct relationships with
customers
11. Twitter
Custom backgroundStyle of tweets Questions ConversationTypes of links Number of followers Influence KloutReachRecency Twitter buttons on siteRetweet buttons next to content
12. Facebook
Staff involvement Fan pagesNumber of fansUpdate frequency Apps Any social widgets, buttons on site itself
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