understanding the agricultural value chain, stakeholders and ict application opportunities - from...

FROM CONCEPT TO APP SERVICE DESIGN

Understanding the agricultural value chain, stakeholders and ICT

application opportunities

At the #ICTAg Webinar “Durban”November 20th 2015

Presentation by Telly Valerie OnuTwitter: @Teval

AGENDA

Understanding the Concept of the Value Chain

A Look at the Agribusiness Value Chain and Value Chain Analysis

Opportunities for ICT Services Design Examples of ICT Application

Opportunities

What is Value?

Trade and the Ecosystem

Value Chain - The ConceptA value chain is a connected series of organizations, resources and knowledge streams involved in the creation and delivery of value to the end customer.

Micheal Porter’s Value Chain

Value Chain Categories• Primary activities:

Those that are involved in the creation, sale and transfer of products (including after-sales service)Inbound logisticsOperationsOutbound logisticsSales and marketingService and support

• Support Activities:Those that merely support the primary activitiesHuman resources

(general and admin.)

Tech. developmentProcurement

Value - The ConceptMicheal Porter’s Value Chain

Value Chain Categories• A visual map of the Value Chain facilitates an

understanding of the system‘s dynamics and has the capacity to reveal:

1.Key actors involved in the chain, boundaries of the system, inter-relationships and functional roles.

2. Flow of goods, services, payments(money) and information along the chain.

3. Linkage points, gaps or blockages between

Agriculture Value Chain (AgVC) Mapping

Agriculture Value Chain (AgVC)

AgVC- Chain Actors

AgVC - Partner Network Mapping

AgVC – Example- Mexico – Strawberry VC

Opportunities for Service Design

Revisiting the Flows in the Value Chain and the components

Agriculture Cycle

Opportunity IdentificationKEY CHALLENGES MOBILE

AGRICULTURE APPLICATIONS AND SERVICES

Internet of Things

Productivity Losses Information Services

Equipment Monitoring

Poor Knowledge of Agriculture Practices

Weather , Market Information

Monitoring

Non Availability of Market Information –around Prices of Agricultural Produce buyers and markets

Agriculture (Crop, Livestock)Peer to Peer Input authentication

Environment Monitoring

Lack of accurate weather information

Data Collection Livestock and Fishery Management

Opportunity IdentificationKEY CHALLENGES MOBILE

AGRICULTURE APPLICATIONS AND SERVICES

Internet of Things

Supply Chain Inefficiencies

Value Added Service Smart Logistics

Gap in Supply-Demand Match

Matching Platforms

Intermediaries Act in Silos

Traceability and Tracking Systems

Poor Logistics and Weak Infrastructure causing Wastage

Management of Supplier/Distributor Network

Opportunity IdentificationKEY CHALLENGES MOBILE AGRICULTURE

APPLICATIONS AND SERVICES

Farmers Financial Exclusion

Mobile Financial Services for Farmers

Non Availability of Loans Payments Facilities

Payments to Farmers via Mobile Money

Non Availability of Insurance to protect against crop failure of loss of livestock

Micro Insurance for Inputs , Crops Livestock

Evouchers for Agri-related products - Inputs

Opportunities

Examples of ICT Applications

Services Model Guideline for Application Development

Thank You

Ms. Telojo “Telly” Valerie Onu

Contact: 869-660-0535 email

tonu@qconsultinc.comTwitter: @teval

Linkedin: http://www.linkedin.com/t

vonu

FROM CONCEPT TO APP SERVICE DESIGN

Understanding the agricultural value chain, stakeholders and ICT

application opportunities

At the #ICTAg Webinar “Durban”November 20th 2015

Presentation by Telly Valerie OnuTwitter: @Teval