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FROM CONCEPT TO APP SERVICE DESIGN
Understanding the agricultural value chain, stakeholders and ICT
application opportunities
At the #ICTAg Webinar “Durban”November 20th 2015
Presentation by Telly Valerie OnuTwitter: @Teval
AGENDA
Understanding the Concept of the Value Chain
A Look at the Agribusiness Value Chain and Value Chain Analysis
Opportunities for ICT Services Design Examples of ICT Application
Opportunities
What is Value?
Trade and the Ecosystem
Value Chain - The ConceptA value chain is a connected series of organizations, resources and knowledge streams involved in the creation and delivery of value to the end customer.
Micheal Porter’s Value Chain
Value Chain Categories• Primary activities:
Those that are involved in the creation, sale and transfer of products (including after-sales service)Inbound logisticsOperationsOutbound logisticsSales and marketingService and support
• Support Activities:Those that merely support the primary activitiesHuman resources
(general and admin.)
Tech. developmentProcurement
Value - The ConceptMicheal Porter’s Value Chain
Value Chain Categories• A visual map of the Value Chain facilitates an
understanding of the system‘s dynamics and has the capacity to reveal:
1.Key actors involved in the chain, boundaries of the system, inter-relationships and functional roles.
2. Flow of goods, services, payments(money) and information along the chain.
3. Linkage points, gaps or blockages between
Agriculture Value Chain (AgVC) Mapping
Agriculture Value Chain (AgVC)
AgVC- Chain Actors
AgVC - Partner Network Mapping
AgVC – Example- Mexico – Strawberry VC
Opportunities for Service Design
Revisiting the Flows in the Value Chain and the components
Agriculture Cycle
Opportunity IdentificationKEY CHALLENGES MOBILE
AGRICULTURE APPLICATIONS AND SERVICES
Internet of Things
Productivity Losses Information Services
Equipment Monitoring
Poor Knowledge of Agriculture Practices
Weather , Market Information
Monitoring
Non Availability of Market Information –around Prices of Agricultural Produce buyers and markets
Agriculture (Crop, Livestock)Peer to Peer Input authentication
Environment Monitoring
Lack of accurate weather information
Data Collection Livestock and Fishery Management
Opportunity IdentificationKEY CHALLENGES MOBILE
AGRICULTURE APPLICATIONS AND SERVICES
Internet of Things
Supply Chain Inefficiencies
Value Added Service Smart Logistics
Gap in Supply-Demand Match
Matching Platforms
Intermediaries Act in Silos
Traceability and Tracking Systems
Poor Logistics and Weak Infrastructure causing Wastage
Management of Supplier/Distributor Network
Opportunity IdentificationKEY CHALLENGES MOBILE AGRICULTURE
APPLICATIONS AND SERVICES
Farmers Financial Exclusion
Mobile Financial Services for Farmers
Non Availability of Loans Payments Facilities
Payments to Farmers via Mobile Money
Non Availability of Insurance to protect against crop failure of loss of livestock
Micro Insurance for Inputs , Crops Livestock
Evouchers for Agri-related products - Inputs
Opportunities
Examples of ICT Applications
Services Model Guideline for Application Development
Thank You
Ms. Telojo “Telly” Valerie Onu
Contact: 869-660-0535 email
[email protected]: @teval
Linkedin: http://www.linkedin.com/t
vonu
FROM CONCEPT TO APP SERVICE DESIGN
Understanding the agricultural value chain, stakeholders and ICT
application opportunities
At the #ICTAg Webinar “Durban”November 20th 2015
Presentation by Telly Valerie OnuTwitter: @Teval