understanding and engaging today’s real estate agent

Understanding and Engaging Today’s Real Estate Agent

Matt DollingerPresident and Founder

Gearbox Consulting

• Over 10 years of industry experience

• Accomplished industry speaker

• RealTrends 50 Company• Coaching and Training of

100s of agents• Developed training

programs around KCM• Focus on growth,

automation and technology

How I’ve used KCM in the past

Created the Market Expert Class

• In-office training program focusing around the materials provided by KCM each month:– 20% increase in total GCI for participants– 20% increase in online lead conversion of buyers– 50% decrease in property price adjustments– 30% decrease in DOM for listed properties– 98% LP:SP ratio for listed properties

Integrated into Company Marketing

Supplemental Online Content

Video Market Updates

Branded Listing/Buyer Collaterals

What agents look for in lenders

My unofficial Chicago agent survey

• Sent survey out to top 1000 agents in Chicago• 16% responded to survey• Three Questions– What do you want/expect from your lender?– Why are you currently working with your lender(s)?– Why have you “left” a lender?

• These answers were then broken out by quartile*

What are you looking for in a lender

Why do you work with your lender(s)

Why have you left a lender?

Why have you left a lender?BROKER

What the agent isn’t getting…

• Different agent outreach programs– Curtailed business development, insight or leadership

based on their current needs (based on quartile)

• Coaching and training on how to USE market data– Insight into how current developments can effect

their business and most importantly their clients

• Compelling/Branded marketing materials– Pieces to educate consumers, drive business and

reflect their brand in a positive light.

from their BROKER

How can you become high value?

What is valuable to today’s Realtor?

• Anything that saves them time or automates.

• Anything that brands them positively.

• Anything that helps them do more deals/grow.

• Anything that “WOWS” their client.

Creating Value Based Partnerships

Remember These?

3 areas Bridge Builders can help

• Increase Facetime with key agents• Brand agents as experts• Grow and Empower YOUR Team

Increase Facetime with key agents

• Schedule a monthly meeting with your top producing agent’s teams and provide/discuss these materials.*

• Schedule a monthly webinar where you can go through some of the most important slides

• Send them out to perspective agents with your contact information (email blast)

* Sample curriculum and “how to” guide for running a Market Expert class will be provided after webinar.

Brand them as experts

• Key infographics for them to use in marketing (postcards, email blasts, etc.)

• Handouts (in color) for them to use in buyer presentations and listing opportunities

• Scripts for them to use when discussing the market with their clients.

• Materials for them to use in online lead opportunities• “Keep in Touch” materials to send out to past

transactions to show them how well they've done in their investment

Grow and Empower YOUR Team

• Make “newbies” look like educated pros when talking about the market

• Provide them with marketing materials to go after their own agent relationships

• Follow up materials and handouts to use in their meetings with potential clients

• Keep in touch materials with their database of agents.

Questions or Comments?

Matthew DollingerPresident and Founder

matt@mattdollinger.comwww.GearboxConsulting.com

773.354.9681