uncovering the future of online reputation management

Uncovering The Future of Online

Reputation Management

Matthew C. Funk

Social Media Marketer

The Future of Online Reputation Management

Matthew C. Funk

Social Media Marketer

5 Glimpses of the Future

• Positive Approaches:

• Use Community

• Instant Outreach

• Critical Contact

• Get with Check-Ins

• Get Rid of “Social”

Use Community

• Technique: Strategic

• Works Smarter

• Social is Essential

• Connects with Locals

• Essential to Reviews

Use Community

• Tool: Yelp

• Get Mobile

• Use in Off-Time

• Identify Influencers

• List Top Five

• Communicate

Instant Outreach

• Technique: Lightening Response

• “Bucket of Sweat”

• Increases Sentiment

• Avoids Spam

• Applies Personal Touch

Instant Outreach

• Tool: Dashboard

• Compose Copy

• Align with Marketing

• Assign Responder

• Monitor Reactions

Critical Contact

• Technique: Harvesting

• Initial Outreach is Critical

• Improved Responses

• Best Sentiment

• Benefits of Continuity

Critical Contact

• Tool: E-blasts

• Compile Contacts

• Set Schedule

• Dynamic Copy

• Always Incentivize

Get with Check-Ins

• Technique: Location

• Key to Reviews

• Increasingly Common

• Requires no Incentive

• Massive Potential

Get with Check-Ins

• Tool: Other Mobiles

• Google+ or Yelp

• Checklist Memo

• Dept. Managers

• Marketing Materials

Get Rid of “Social”

• Technique: Mindset

• Survey Marketing

• Meet with Depts.

• Seek Opportunities

• Weave into Web

Get Rid of “Social”

• Tool: Marketing Assets

• Top-Tier Planning

• Always Call to Action

• Give Incentive

• Commerce=Conversation

Your Top Tool: Mobile

• Way of the World

• Centralize Activity

• Key Response Time

• Strategic Scheduling

• Connect with Customers