umiya traders mba porject report prince dudhatra
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INDUSTRIAL Report
UNDERGONE AT
ON MARKETING MIX
Prepared by
CHINTAN MANDAVIYA
T.Y.B.B.A.
Academic year 2005-06
Seat No.:- Roll No:- 16
Guided by
MR. MANISH THAKAR
College
Smt. M. T. D. C. C.
Submitted toSaurashtra University
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DECLARATION
The undersigned MANDAVIYA CHINTAN the student
of T.Y.B.B.A. hereby declare that the project work presented in
this report is my own contribution and has been carried out
under the super vision of lecturerMr. MANISH THAKARof
Smt. M. T. D. C. C.
This work has not been previously submitted to any other
university for any other examination.
Date:
Place: Rajkot Signature.
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PREFACE
Practical Study plays a vital role in the field of education. It
has been introduced for the students to get practical knowledge
along with the theoretical knowledge, only bookish knowledge
is not the right way of learning anything specially for the
management students. How management principles are
implemented in business can only be known through practical
study through visit, students can Very well become aware about
industrial environment like problem, opportunities, different
situations etc. This helps the students for better understanding &
also gives then a chance to show their skills & ability.
According to the above reviews our Saurashtra University
has included practical training of any industry & viva of it as 8 th
paper, With a view to expand my boundaries of thinking about
implications of the theoretical knowledge in practical field I
have preferred UMIYA TRADERS for the same. It was really a
niece experience for me to get training in such a reputed
company.
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ACKNOWLEDGEMENT
Industrial development has its own importance in every
country; industrial development is called the "Barometer to
measure development of the country.
India is also one of the developing country, trying to
develop its industries more & more. Gujarat is one of the
developed states of India Gujarat, there are small scale, medium
scale & large scale industries also. It is a matter of great
pleasure & satisfaction to present the report of project work
undergone at
UMIYA TRADERS.
I am heartily thankful to the Principal Mr. T. T. Raiyani,
Mr. Manish thakar and all staff members of Smt. M. T. D. C. C.
Rajkot for being source of inspiration & for allowing me to visit
at UMIYA TRADERS,
I owe a deep sense of gratitude to all the members of the
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company especially Mr. Dineshbhai Patel, for giving permission
to take the vocational training for 15 days.
Their encouragement, guidance & best co. operation in
preparing this report & for the enhance-meant of my knowledge
by sharing their so many valuable hours with me. I would also
like to thank all the employees of UMIYA TRADERS & who
have directly or indirectly helped me in preparation of this
report
I would also like to be thankful to my family members,
friends, & well wishers who directly or indirectly helped me a
lot.
Date:
Place: Rajkot
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INDEX
SR.
NO.
PARTICULAR
1. Introduction
2. History
3. Project At A Glance
4. Present Scenario
5. Organization Chart
6. Marketing Management In UMIYA7. Other Analysis
8. Introduction To Marketing Mix
9. Product Mix
10. Promotion Mix
11. Conclusion Of Marketing Mix
12. The Firm From My Point Of View
13. Suggestion
14. Conclusion15 Bibliography
INTRODUCTIONTime is the Greater Preserver & destroyer of all being &
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things. It is the does of all happens, good or bad time limits its
own creations or sets them free to expand.
While everything sleeps, time keeps vigil none can
transgress time, which freely moves within all being, with
nothing to obstruct it what ever was in the past will come in the
future & is now are the creations of time, seeing these do not
loose your declamatory awareness,
-Mahabharata
With UMIYA TRADERS, the times will change It is
exactly this point that the UMIYA TRADERS group is out to
prove to the world.
HISTORY
UMIYA TRADERS Started on a very sweet note on 1984
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with particulars planning.
A right from the beginning Skills combined with top class
professional completely down, iso earth practical ability to take
on any situation in its stride. The management & UMIYA
TRADERS commenced production of 500 Kg. tea per day.
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PROJECT AT A GLANCE
The project a glance means profile of the company with
exceptional attributes of success.
UMIYA TRADERS is a company with exceptional
attribute of success one of the most notable thing of UMIYA
TRADERS is the very impressive track record of the directors
who are brewing over 22 years of experience in tea.
Here, are some of the high lights of the company.
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Name of the Unit :- UMIYA TRADERS.
Location :- UMIYA TRADERS.
Neknam,
Tal. Tankara,
Dist. Rajkot. (Gujrat)
Form of theUnit :- Proprietor firm
Size of the Unit :- Small scale
Year ofestablishment :- 1984
The management :- Management of the company is rested
with the Proprietor & qualified
personnel with expertise in
commercial technical &
administrative functions.
Owner :- Dineshbhai patel
Bankers :- ICICI bank
Phones :- +91 2822 273224-25
Email :- Umiyatraders@yahoo. Com
Working Days: :- 6 days per week 312 days a yearExcluding public holidays &
festivals.
Total Employees at
factory:
:- 35
Working hrs : :- 8 hrs.
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PRESENT SCENARIO
The Proprietor of UMIYA TRADERS is with an
impressive track record & also over 22 years of experience in
the same business. UMIYA TRADERS is having more
production capacity with latest technology
The management of UMIYA TRADERS commenced
production of 500 Kg. tea per day, today the target of the year
A strong marketing network in rajkot & gujrat is already
being establish the products of the company.
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MARKETING MANAGEMENT IN UMIYA
In this global Economy, Marketing Management occupies a
significant place whether it is new firm or it is established unit.
In this competitive world every concern must give their
attention to marketing functions. They have special department
for marketing activities. To fulfill overall organization
objectives, an efficient and effective organization of marketing
department is prime condition.
As for as UMIYA TRADERS is concerned it is old firm.
Their main objective is to establish its increasing the sale in the
market. So, their marketing activities revolve around this
objective. It has well trained staff in marketing department. The
marketing department of Umiya consists of product and brand
manager, distribution manager, advertising and promotion
manager and sales manager with sales supervisor and salesman.
It has efficient marketing research and development department.
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The physical distribution manager is responsible for the
execution of orders, stocking of inventories, handling of excise
duty problems administration of distribution channel and
allocation of supplies to various sales depoes. The advertising
manager is responsible for the help of promotion manager. The
sales manager supervises salesmen.
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OTHER ANALYSIS
MARKET SHARE ANALYSIS
The term market share is used frequently. Essentially it
refers to the proportion of the total sales of a product during a
stated time period in a specific market that is captured by a
single firm. Market share can refer to entire industries, narrow
segments, or particular geographic areas & also can apply to
past, presenter1 future time periods.
The analysis of market! share is needed compare the
company's sales with the industry's sales. Comparing a
company's sales results with its goals certainly is a useful from
of performance evaluation. But it does not tell how the company
is doing relative to its competitors. This is nothing but a detailed
study of market share analysis, which indirectly helps, in
accurate forecasting of demand for a product for successful
marketing planning.
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MARKET SHARE OF UMIYA
UMIYA
25%
THAKARS
HI
30%
TATA TEA
30%
OTHERS
15%
UMIYA
THAKARSHI
TATA TEA
OTHERS
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SWOT ANALYSIS
After gaining an entry in the customer home, smart
marketers aim for a space in the customers heart too."
To reach at the consumer's heart Umiya is doing "SWOT
analysis" so that they can add value to the customers.
SWOT Analysis means the analysis of :-
1. S = Strength
2. W= Weakness
3. O =Opportunity
4. T = Threat
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SWOT Analysis Of Umiya
T = Threat S- Strength
Chances of Duplication Quality, Service, Technology,
Experience, Strong Mktg.
Infrastructure in saurashtra &
gujrat.
O = Opportunity
Necessary items like coffee,
milk powder etc.
W= Weakness
competition with c.somabhai ,
Strength: -
I am No. 1 = In saurashtra
I am superior = In Quality
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"Quality is key to success ", translating it into a reality,
company has concentrated on quality, simultaneously keeping a
hawk eye on cost factor. And the result is the best quality of tea.
Umiya traders is an enormous plant situated on 2500
square feet of land in Neknam - Equipped with world famous
highly sophisticated machines in all departments including
mixing, testing & packaging.
As research & development play a vital role into quality
enhancement, R & D at Umiya traders is equipped with the state
- of - the are instruments & most modem testing devices, which
help not only meeting tie exact quality but also meet the
changing requirement of customer, by producing new &
innovative products all the time
.
Weakness
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At present, the company is offer less no. products of
tea as compare to others.
The company has to face stiff competition with c.
somabhai & other Companies.
Opportunity
Small opportunity are often the beginning of great
enterprises".
There are so many opportunities, which the company can
capture in near future. It envisages to start production of
following items in near future
coffee
1. milk powder.
"Don't sitdown & wait for opportunities to come. (let up and
make them !".
Threats
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In today's competitive era there is always risk. " More risk,
more glory" is the call of the day.
Some threats are there for Umiya. There is a chance of
duplication of the products. Stiff competition can also be a
major threat.
But Umiya is having broad horizons & vision. So that it
anticipate the future well & can known the threats which can
become hurdle in future as the Umiya people are having 22
years experience of tea market.
Introduction Of Marketing Mix
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"Marketing Mix" refers to the amounts and kinds of
marketing variable, the firm is using at a particular time" -
Marketing mix is a plan designed to analyze the marketing
problems. It denotes combinations of various elements, which in
their totality constitute a firm's "Marketing System" These
elements, are product, place, promotion and price. The
Marketing mix consists of everything the firm can do to
influence the demand for its product. The many possibilities can
be collected in to four groups of variables. The four p's of
marketing mix consist of following points :-
1. Product Mix
It refers to classes of product in different product lines
2. Promotion Mix
It includes methods of promotion sales through
advertising, sales promotion, personal selling etc means to
communicate with the customers.
Thus, Marketing mix is very vital decision to
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maintain the market comer or to increase goodwill of the
unit. The above mentioned for variables are mixed ftl
satisfy customer's needs. And wants there should be time
to time changes and evaluation of variables according to
the needs of customers an efficient and effective marketing
mix can reach the unit at top of the market.
I have studied the marketing mix of Umiya Which is
unique at its place.
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CONTENTS OF PRODUCT
MIX
SR.NO.
PARTICULAR
1. Introduction
2. Product Mix & Product Line Decision
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3. Product variaty
4. Product Quality
5. Product Features
6. Brand Name
7. Packing & Labeling
8. Product sizes
9. Services
10. Returns
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INTRODUCTION
In General sense, we may thing product as a physical item
but according to Philip Kotler.
"A Product is bundle of physical service and symbolic
particulars expected to yield satisfactions or benefits to the
buyer."
From the above stated definition. We can say that product
means not only physical appearance but also a set of service or
benefits provided to customers. In wider concept product
includes physical goods, services and ideas.
All Managerial activities revolves around product. It is the
basic thing to be thought. Many units misunderstand the concept
of product and give only importance to physical goods rather
than its service. It doesn't' means that they should ignore
physical appearance but benefits of goods should be carried
because customer have direct relation with its benefits.
The main products of umiya is tea. They are available in
different prices, packets, weights. And brands. The prices of the
product is very reasonable.
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PRODUCT MIX & PRODUCT
LINE DECESION
Product Mix is the list of all products offered for sale by a
company for example, if a firm manufactures or deals with
different varieties of soap, tooth brush, tooth paste etc. the group
of all these products is called product mix. The product mix of
Umiya is at follows.
Product Mix Width
UMIYA TEA DHARATI TEA UMA TEA
13 no. Umiya tea
113 no. Umiya tea
Sp. Dano Umiya tea
Red Dharti tea
Blue Dharti tea
Green Dharti tea
Red Uma tea
Blue Uma tea
Green Uma tea
Product line is a group of different product items closely
related to each other all the brands of the same product is
product line. The products perform similar function are
marketed to some channel and are sold to the same customer
product mix includes product line.
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Product Mix refers to following components.
1. Product Mix Length: -
It refers total no of items in the product line Umiya has
9 product lines. So product mix length of Umiya is 9.
2) Product Mix Width: -
It refers how many different products in company. In
Umiya there are three product mix width Umiya tea, Dharti tea
and Uma tea.
3) Product Mix Depth:-
It refers to how many variants are offered of each
product in the line. By counting the number of variants witching
each line the average depth of Umiya's product mix is (9/3 = 3)
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4) Consistency Of Product Mix :-
It refers the close relationship of various product lines
either to their end use or to production requirements or to
distribution channels. Or to other variables Umiya's products
Umiya tea, dharti tea and Uma tea consistent in case of
production requirements and functions they perform for
buyers.In nearer future Umiya is launching coffee, milk powder.
So, it will have more product lines.A
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PRODUCT VARIETY
Product Variety includes the types of products, which a
company produces. They may be for the same customers or for
different customer. In other words, the different products may
satisfy similar needs or different needs.
We can find different varieties of tea. It has 9 types of
brands. It has packing for all classes of society. In tea, it has red,
blue and green in tea.
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PRODUCT QUALITY
As I have stated that, customer has direct relation with
product's benefits or function. In other words, customer sees the
quality of product rather than its physical appearance. Quality
refers to that part of the physical object of the intangible service
for which the ultimate customer is paying money.
Umiya gives first preference to quality because it Wits to
establish its image in the market. Umiya is getting goodwill
rapidly only because of its product's quality. Moreover, Umiya
is maintaining its quality with lower price so that more part of
market can be captured. It has quality maintenance department
with computerized system. The department is not concerned
only with the quality of product but also the quality of its
advertising, services, delivery, after sell service etc.
Thus, product's quality plays, on important role in such a
market where competition is very tuff.
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PRODUCT FEATURE
Features refer to inherent functions of product. Which
makes different and unique from others. Some companies
become success in capturing market only because of its
extraordinary features of their product. Product's features can
attract customers.
Umiya traders is available in different features. Each
product is different from each other because of their feature. The
main extraordinary features of Umiya trader is the it has many
types of packing. Moreover, it haves to consider the cost
element in changing the feature. So, it maintains balance
between cost and feature.
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BRAND NAME
Brand name refers to that which a product is identified
brand name may be a name, a sign, a design, a term or a
combination of them. The purpose of branding a product is to
differentiate the product from competitors. A brand name when
registered is called the trademark.
To select, a good brand name is matter of common sence.
That means brand name should be selected from customer's
point of view. Many aspects are carefully considered in
branding the product. The good brand name helps in promoting
Sale in this competitive are. Because customers identify the
product with brand and have special image for a particular
product. So, while selecting a brand name many aspects should
be considered.
As far as, Umiya is concerned I thing it is a very perfect
brand name. Proprietor Shri Dineshbhai Patel suggested it.
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He has selected this name because "Umiya", Moreover, it
is easy to spell, read and understand Now a days Umiya Traders
are getting popularity because of its brand name. From
viewpoint of distributors they have been successful in attracting
customers with the brand name of Umiya.
At Present, Umiya has not brand policy or strategy because
they want to continue this name for all products in feature.
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PACKING AND LABELING
Packaging May defined as a group of activities like
designing and producing the container or wrapper for a product.
It is the combination of the designer's creative skills and the
product and marketing and sales knowledge of marketing
manager.
Packaging is often remarked as "Silent Salesman', because
of its advertising appeal, identifying power and intrinsic values.
The main purpose of packaging is to protect its content in
transit, in storage and in use. Moreover. To reduce wastage due
to some cases like moisture, fungus, inset and exposure to
sunlight. In recent years packaging has become a potential
marketing tool. Consumer is willing to pay a little more for the
convenience appearance, dependability and prestige for better
packaging.
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The Product of Umiya is tea . The primary packaging is the
pouch packing. Thereafter pouches are packed in one bunch and
then bunches are packed in cartoons and bags, which are sent to
different depos.
After packaging, the important part is labeling the package
labeling consists of printed information that describe the product
appearing on or with the package.
The secondary package of Umiya the corrugated boxes.
Following information is given on the box.
1. Brand Name
2. Price
2. Total Weight
3. Manufacturing Date
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The method of labeling is useful to manufacturers, dealers
and the consumers because all the information's relayed to the
product is available on the box itself. It helps in maintain stocks,
differentiate different Brand, referring the prices etc.
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PRODUCT SIZES
The term Size means to dimension of the measure of a
thing. In other words, it refers to the magnitude of the product.
The importance of the size differs from product to product. The
products which are sold con the basis of weight have little
importance of size vice versa, products in which size plays an
important role. Size has psychological effect on consumer,
because it can be seen while quality is intangible thing.
In Umiya, We can find different types of brand in different
size.
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SERVICE
Services are extra benefits that are given after sale of the
product. In other words, a service is any act or performance that
one party can offer to another that intangible and does not result
in the ownership of anything. They are provided to capture the
market, while some other products need after sales service.
The importance of after sale service is for consumer and
producer. From producer's point of view, the higher the period
of after sale service, higher will be the sale. Form consumer's
point of view, after sale service will increase the durability of
the product.
In Umiya, after sale service is provided during the
guarantee period, The guarantee period is of one year, During
one year, if any pouches are being outdated or old the co. will
replace it without any cost. Company has no salesman for after
sales service, so distributors have to send the outdated pouches
in the company.
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INDEX
SR. NO. PARTICULAR
1. Introduction
2. Sales promotion
3. Advertising
4. Sales force
5. Public relation
6. Direct marketing
INTRODUCTIONThe word promotion means to push forward. In
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marketing term promotion means a group of such activities that
increase the sales volume. It is communicating information
between producer and seller.
In this competitive age, it is believed a very effective tool
for attracting customer for a product for promotion various tools
like personal selling, advertising, sales promotion information
about product to the potential customer through this tools
.
In this way, this 4th p of marketing mix is very efficient and
effective 'P'
SALES PROMOTION
Sales Promotion is very common tool of promotion. It
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means those activities that increase sales volume. Its main
purpose is to stimulate consumers and dealers effectively, sales
promotion techniques are indirect and non personal.
According to William J. Statnton
"Sales promotion is an exercise in information, persuasion
and influence". In short. Sales promotion covers all those
activities that increase ultimate sale in competitive are, it plays a
powerful role because only effective promotion tools can create
demands and ultimately the sales volume. It is compulsory now
days to stand in competition.
Umiya uses many ways and techniques of promoting sales
It has different activities for different class of distributors
following are the promotional activities carried out by Umiya.
1. Sales promotion for customers:
A)Seasonal Discount
1) Off-season discount
2) Festival Discount
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3) Marriage Discount
B) Gift articles
Umiya gives gifts to its customer on over purchase of
Umiya traders. The gifts are pen sets, space wheel covers, and
money purse; carry bags, and bags etc.
B)Sales promotion for retailers and dealers:
Distributors of Umiya are also resorted for helping in sales
promotion they are rewarded in moneyorg. Terms. The
promotional activities for dealers are as follows:
1. Buying allowance or quantity discount
2. Advertising allowance and display allowance
3. Trade discount and other special discount
4. Sales Scheme and Sales contents.
In this way, Umiya has systematic and efficient sales
promotion program and policy
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ADVERTISING
Advertising is another powerful tool of promotion. No
business can survive without advertisement like sales promotion
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it is non-personal and indirect method of promotion. In
competitive age, problem is not whether advertise or not but
problem is low to advertise. Advertising physiologically affects
the customers. And stimulates their wants. And ultimately wants
result in demand. Advertising is a paid form of non-personal
presentation or promotional of ideas. Goods or services by an
identified person.
In words of wood Advertising is erasing to know, to
remember to do thus, advertising is in short spreading of
information.
[A] Advertising media:
An advertising medium is any object or device that carries the
advertising message.There are so many mediums available in
the market of advertising. The India is used which is very
powerful and less expensive.The various mediums are as
follows:
(1) Print Media:
It includes newspaper, magazine foulness etc.
(2) Broadcasting media
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It includes ratio, TV. Internate, etc.,
(3) Other Sedia:
It include internal pamphlets, displays, holiday holdings,
wall printing fair etc
Umiya has advertising agency named admirable at Rajkot
that gives advertisement in newspapers, magazines outdoor
boarding and posters.
[B] Advertisement Budget:
Advertisement budget is the advance planning of low much
funds will be allocated in men, agencies media and other
ancillary. While determining the budget, many factors like type
of advertising, type of media, competitors advertising plan,
season, business cycle etc. should be kept in mind. The
budget should not be unjustified to any factor.
In Umiya, 5 % of total sale is invested in advertising. Top
management every year decides this percentage. Budget is
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prepared and necessary change are made A particular amount is
fixed for advertising and this amount is divided into media,
agency and other ancillary.
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SALES FORCE
Sales force includes salesmen, sales executive, sales
officers or sale supervisors today; many companies develop
sales force for better promotion of sale. Sale force is helpful in
promotion the sale. And to link the customer and producer it has
favor of company's product, which gives it enoughremuneration.
As far as Umiya is concerned. It has not any direct forces.
However, it distributors have appointed sales executives have
appointed sales executives they work for company.
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PUBLIC RELATION
Public relation is believed indirect marketing tool that
means smooth public relation can create a good image in the
market Here public relation means not only relation with
customers, suppliers, shareholders, dealers but relation with
employee legislation, community leaders, should be maintained
the public relation department perform the function like press
relations. Product publicity corporate communication counseling
etc. It can be helpful in launching a new product, building the
god image of a new firm and in developing the firm's reputation.
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DIRECT MARKETING
Direct Marketing is an interactive System of marketing,
which uses one or more advertising media like direct mail,
catalogs, telemarketing electronic shopping etc. It has been
growing at more rates because it is very useful than store
marketing it is used. By any organization it has advantage of
selectivity personalization, continuity, better timing high
leadership and privacy.
Umiya has only one depo in rajkot , so it believes in
direct marketing. It feels that, it is very important for time and
money. However in local area. It areas many direct promotional
activities.
Thus, promotion mix includes advertising, sales
promotional. Public relations, sales force and direct marketing
has some benefits and some drawbacks. However, they all are
used in marketing a proper use of promotional tools can lead the
company on the steps of success.
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CONCLUSIOIN OF
MARKETING MIX
At the end of marketing mix I would like to say the 4 'p' of
marketing are very effective and covers the whole marketing
functions. It can be use full to producer to affect the mentality of
buyers. And buyers can also be aware of every product in the
market. 4 'p's can be matched with 4 'c' that means product is for
customer's need and wants price represents the cost place is for.
convenience and promotion is a communication.
The mix of 4 'p's can only fuifin the marketing plans a good
mix is helpful in obtaining top position each has its own
functions to perform and marketing mix is uncompleted without
any of them thus, marketing mix is a very useful and important
tool to stand in competition.
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THE FIRM FROM MY POINT
OF VIEW
When I joined B.B.A. I had a dream to visit the big
companies. My great pleasure that I have taken my training at
UMIYA TRADERS., which is one of the most reputed firm of
RAJKOT. During my training I have observed many good
characteristics of unit.
1. The first surprising thing for me in this training is that/in
Umiya everything is uniform like dress, lunch bags, etc.
2. Secondly, the concern has maintained the tradition of
rajkot in case of hospitality. In rajkot guests are considered
as honorable person as God. I found the same philosophy
in this unit. Each & every visitor is welcomed and given
good treatment.
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3. The main feature of the members of the co. is, love for
their native place. The aim of the members is not limited
up to their interest but they want to develop Rajkot.
4. Here 60% of the workers are girls & they are mostly from
rural areas nearby Neknam. Umiya contributes a lot for
their development and upliftment.
5. Cleanliness is the main attraction of this unit. Each &
every person including Proprietor. takes off shoes outside
while entering in the office.
6. At the time of starting and ending the work for a day, first
prayer is done by each & every person.
7. The motive of the org. is to provide maximum customer
satisfaction. Today they got that position due to good
quality of product at reasonable prices.
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8. Here, I felt that people work together just like members of
family " & not like a" business institutions.
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SUGGESTION
In the world of God every individual is striving for
perfection. No one is perfect. But constant endeavor for
excellence leads towards perfection. Umiya is a mark of quality
& excellent marketing.
However, to become a world leader one should not remain
unaware of self-weakness. The world is changing rapidly
especially in the area of tea.
The possible suggestions for Umiya from me as under
1.Advertising
People are not seeing advertising in newspapers regularly.
So please concentrate on advertising in newspapers.
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3. Price & Variety of products
Umiya's product price is somewhat high & some brands
are similar to others. It is true, that Umiya is of superior quality
but price difference may affect negatively.
For high price Company should bring varieties in its
products, because with similar brands & high quality you may
not always attract lower and middle class because uptill now
they were satisfied with others' product & you better know the
popularity of others.
4. Strategy
Company should adopt attractive distributors promotion
strategy.
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5. Diversification
Company should think of diversifying of their product
range in the areas of cofee and milk powder.
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CONCLUSION
I had a great experience in visiting Umiya it is really a
progressive company. On seeing its production it is tremendous
development for any new company from all points of view
Umiya is perfect in its work.
It employees around 35 workers and from then most of are
women. So, from social point of view, ii increases women
esteems by giving them earnings.
The brand name "Umiya" is now becoming household
because it is very easy to remember and its product quality
cannot forget the name Umiya it sale its product in saurashtra.
Moreover, tea is production process does not use and
chemical so it has not pollution. The machinery used in the
factory is very technically advanced so burden of laborers can
be reduced.
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All employees and management works together without
any conflict and with full responsibility. And I give my best
wishes to Umiya to achieve more and more success and to
become world famous.
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BIBLIOGRAPHY
Marketing management Marketing management
(Philip Kotler) (S.A.Sharlekar)
Marketing management
(W.J.Stanton)
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