uk recruiter event 05062014

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Recruitment Technology Showcase EventHow recruitment agencies can Build, Engage and Recruit@alexCharraudeau – Media Solutions Consultant

LinkedIn London, 5th June 2014

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Alex Charraudeau

Ex-recruiter 7 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email

marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn

LinkedIn

@alexCharraudeau

Google+

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Agenda

1. Marketing in the Modern Age

2. What is new about Recruiting in 2014?

3. How recruiters can Build, Engage, Recruit

4. What success looks like on LinkedIn

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 4

Marketing in the Modern Age

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 5

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 6

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 7

Women

Women with a disposable income

Women between 24-45 with a disposable income

Women between 24-45 with a disposable income interested in healthy living

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 10

What have we learnt?

Kellogg's understands advertising Targeting is crucial Data and technology help target the right people What next?

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 11

5.387 billion cans sold in 2013. 43m fans on Facebook 3.8m Google+ 125,000 followers on Twitter … and they don’t talk about the product

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 12

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 13

What is new about Recruiting in 2014?

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 16

The best recruiters act like marketers…

17

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

How recruiters can Build, Engage, Recruit

Build Recruit

1 3

Build your brand,

your platform

and talent pools

Pick up leads,

make placement

and hire staff

Build Engage Recruit

1 2 3

Build your brand,

your platform

and talent pools

Demonstrate why

they should do

business with you

Pick up leads,

make placement

and hire staff

EffectiveEfficient

Build1 Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants

do? What are your values?

A brand is simply an organization, or product or service with personality

Build1 Build the foundations. Position your brand across employees and your

company. Rich media gets 100% more engagement.

Build1

Build landing pages.

Build conversion points.

Make it uniform and unified.

What percentage increase in conversions does

targeted content give you?

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

400% conversion rate boost when companies deliver relevant content and high-quality experience

Quality & relevance: The twin keys to digital growth

– http://mckinseyonmarketingandsales.com/quality-and-relevance-the-twin-keys-to-digital-growth

David Edelman – McKinsey&Company

Engage2

99% of advertising doesn’t sell much of anything

What is your message? Who needs to see your message? How will they see it? What is your objective? What are your consultants going to do?

IT professionals

IT professionals in banking

Senior IT professionals in banking

Senior IT professionals in banking working at HSBCEngage2

Engage2

Over 2 billion updates are seen weekly across LinkedIn.

88% of members would follow a company.

Followers are 2.5x more likely to recommend your business.

78% of company followers are more likely to respond to an InMail.

Your followers, fans, members, connections will see your content.

They may spread this further through social amplification if the content is relevant and engaging.

To reach a wider audience, or to push your message out at scale quickly consider advertising.

Organic

Earned

Paid

Engage2

Click-through rates on desktop LinkedIn are 10x as high as traditional display ads.

Content generates 6x more engagement than jobs.

Engage2

3 Recruit

Are you demonstrably helping the organisation achieve its strategic

objectives?

How are you picking up leads? How are you attracting candidates? How are you making placements?

3 Recruit

Awareness

Consideration

Preference

Conversion

Advocacy

60% of the decision is

made before contact

with a sales person

Social media has made

this easy than ever

before

3 Recruit

What percentage of senior professionals access

LinkedIn on their mobile in the UK?

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Desktop Mobile

98%

43%74%

Saw a Company

Status Update,

UK Executives using LinkedIn

0.16

0.3

0.16

0.5

Engaged with

Your Brand No Engagement

with Your Brand

Engaged with

Your Brand No Engagement

with Your Brand

3 Recruit InMail Success Rates by Brand Engagement

Dynamic Career Page

Jun 2013 to Jul 2013

Static Career Page

May 2013 to Jun 2013

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Review – 5 tips for a social recruiting

1. Build your brand

2. Build your foundations

3. Engage with your audience

4. Convert clients, candidates and internal hires - Recruit

5. Analyse, review, improve