uk film magazine research dan
Post on 18-Jan-2015
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By Dan Grant
Uk Film Magazine Research
Published by Bauer Media (powerful publishing group) Costs £3.99 per issue Published Monthly Mass market – not too genre specific. Empire describes their audience as “76% male, affluent
movie fans and cinema hounds”, so they would target their magazine at Males interested in the movie industry.
Empire reviews lots of different genres of film, meaning it aims itself at a mass target audience instead of a niche.
Name and logo – ‘Empire’ suggests it’s dominant and powerful, font style is sans serif and all in capital letters, helps it to stand out and could be aimed towards a younger target audience.
Empire
Published by BFI Governed by a royal charter (they are a charity)Costs £3.95Published MonthlyNiche Market – tends to be for people with a
specialist interest in film theory and the academic side of film.
Name & font: ‘Sight and sound’ relates to film, shows it’s genre. The font is simple and easy to read – could be tailored towards an older target audience.
Formal layout – again could be towards an older TAAcademic magazine
Sight & Sound
Published by Future Publishing (big company)
Costs £3.99 per issue Published MonthlyTarget audience: 15-40 year olds interested in
film – Their slogan is ‘The Modern Guide To Movies’
Mainly a male readership‘Total Film’ suggests it’s obtains lots of
information about film and is exclusively about film.
Sans serif font helps it to stand out and make it seem powerful.
Total Film
Published by IPC Media (big global company)
Monthly magazineAimed at 25-45 year old men, focused
predominantly on Music and Movies
Uncut
Published by Future PublishingPublished MonthlyGenre specific – covers Science fiction and
fantasy films. Suggests the target audience may be older (perhaps 25-50)
The name ‘SFX’ and the font and colours used make the magazine seem futuristic – links in with the fact that it reviews Science fiction and fantasy films.
SFX
£5.99 (expensive)Published by the church of LondonPublished once every 2 monthsNiche audience – alternative and specific in
taste – reviews British independent films, artistically designed. May tailor towards 25-50 year olds with a specific taste.
Could be aimed towards people interested in the design and graphics side of film.
Little White Lies
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