ubuntu social media brief
Post on 07-Jul-2015
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“I am what I am because of who we are.”
Ubuntu Africa Social Media
Strategy June 2012
Saturday, September 8, 12
OBJECTIVE: Create a meaningful social
media presence that connects people to
Ubuntu Africa’s mission to nurture
and support children with HIV/AIDS and
ultimately increases the donor base.
Saturday, September 8, 12
Like the lepers of the 19th century, few
groups in the world today are more stigmatized than
children living with AIDS in South Africa.
Saturday, September 8, 12
But through the volunteers, social workers nurses and
supporters of Ubuntu Africa, these children have a chance
Saturday, September 8, 12
To be
Just like any other kidSaturday, September 8, 12
So who will share
Ubuntu Africa’s story?
Saturday, September 8, 12
Sasha Campbell Paying it forward
I’m one of about forty black kids at Stuyvesant High School so I know what
it’s like to feel different. I’m the president of the Black Students League, and
we’re trying to get our classmates to see how issues that effect one group of
people effect us all.
One of my friends moved to the city from Westchester and told me about
Ubuntu Africa. You know what, she has nothing in common with the children
Ubuntu Africa is helping, but who cares? At least she’s helping to really make
a difference in these children’s lives and I hope I can do the same.
I liked their Facebook page and have been sharing their videos to my friends.
It’s a small organization but it seems to make a big difference. Maybe one day
these kids will grow up, go to college and be able to give back to the
organization that helped get them there.
PROFILEage: 16geography: New York, NYeducation: Stuyvesant High School income: nonefamily life: Lives with family in the Bronx
“I know my life is a little harder than most, leaving at 6:15 every morning to go to school, but I also know that there are kids who have it worse than me. Ubuntu Africa teaches these kids - who have it much harder than most - to be stronger than most.”
http://www.nytimes.com/2012/02/26/education/black-at-stuyvesant-high-one-girls-experience.html?pagewanted=all
Saturday, September 8, 12
Nicole Abi Spreading idealism
My dad works for ESPN and took our whole family to the World Cup in South
Africa while I was in high school. I’m originally from Lebanon so I’ve traveled
a lot but the trip still helped me appreciate what I have. When we drove
around Johannesburg it was a whole other world. Every white person
seemed to be well off and working but all the black South Africans were
poor. It was so segregated and felt like everyone was afraid of each other.
Americans underestimate how lucky we are to have such a stable
infrastructure that supports its citizen. So when my roommate told me about
Ubuntu Africa, I decided to get involved. It seems like Ubuntu Africa is really
making a difference in these children’s lives - not handing them money, but
teaching them how to eventually support themselves. I’d definitely love to
look into volunteer opportunities if I study abroad in South Africa!
PROFILEage: 20geography: MAeducation: Junior at Tufts income: nonefamily life: Lives on college campus with a roommate
“I went to South Africa for the World Cup with my family and am now kind of obsessed with living there again so I want to get involved with Ubuntu Africa.”
Saturday, September 8, 12
Julia Low Empowered through sharing
I spent a semester studying abroad during my junior year in South Africa. The
poverty I see on the streets of Boston is nothing compared to what some
South Africans have to go through, especially considering that AIDS and HIV
are so widespread. I landed an internship at a non-profit because I want to
help people as much as possible even if I can’t always donate money.
The non-profit I work for has a huge presence on YouTube. Hearing and
seeing the stories of the people from the organization really helped me
understand who and how it helps. Sometimes they’re hard to watch and I find
myself tearing up but I post them to my Facebook because I want my friends
to support the organization. I hope that one person can make a difference, at
least if we’re all affected by what we see.
Through this I realized that I’m really privileged and that even if I can’t
donate, I can make an impact by sharing information. I’ve even started
replacing my normal brands with those that have a social impact.
PROFILEage: 23geography: Lives outside of Bostoneducation: Bachelors in Sociology from Colgate income: $400 per week stipendfamily life: Lives with parents to save money
“I’m barely getting by working as an intern so I can’t really afford to donate but when I saw the video about how Ubuntu Africa helps children who are practically shunned from society, I had to share it with all my friends. Hopefully it will help.”
Saturday, September 8, 12
James Burke Desire to be Involved
When I was in high school, I worked as a camp counselor at a sleep away
camp a few hours from L.A. The camp had a huge scholarship fund so less
fortunate kids could attend for free. The kids were super well behaved, even
more so than the regular campers. They just seemed to have this major
resilience and approached their situation by appreciating what they had. I
think they taught the other kids to complain less and to find humor in
difficult situations.
When I found out what Ubuntu Africa does, helping children who are virtually
shunned from society, I realized I had to get involved. I feel like so much of
living in NYC is all about drinking, going out and meeting girls. I mean, I’m
not complaining. That stuff is awesome. But I know there’s more to life than
just that. And I want people to get to know the real me - that I’m well
informed and care about others. Besides, girls love that, right?
PROFILEage: 26geography: New York, NYeducation: UCLA income: $55Kfamily life: Lives with a roommate in Manhattan
“I just moved to NYC a few months ago to start a new job and got invited to an Ubuntu Africa happy hour through a friend. I was reminded of how much the kids reminded me of my kids as a camp counselor.”
Saturday, September 8, 12
Ian Halverson Preserving community values
I had a very unique childhood. My father moved the family to Iraq to work as
a communications specialist and missionary, drilling water wells to help the
Iraqis. So to say that I grew up learning about the importance of helping
others is kind of an understatement. I haven’t been to South Africa yet but
I’m the director of a youth leadership program that deals with high risk
teenagers, preventing them from joining the street gangs of Southeast San
Diego.
I know how hard it is for these kids when it seems like the world is working
against them. They just need a chance and to be appreciated and cared for.
When you encourage these kids to learn and take leadership roles, you’re not
just helping them, but helping an entire community. I’m definitely going to
share information about Ubuntu Africa and WaveAIDS with my friends and
try to get them involved. Someday maybe my son will understand the
importance of helping others. Pay it forward right?
PROFILEage: 33geography: San Diego, CAeducation: University of San Diego income: $75Kfamily life: Lives with wife and new baby
“A bunch of college students I met while surfing in San Diego told me about Ubuntu Africa. My son was born last year and I can’t imagine how I’d feel if he was born with such a devastating disease.”
Saturday, September 8, 12
What motivates them to share Ubuntu Africa‘s content?
High School Student College Student Post College Young
ProfessionalSan Diego
Surfer
• They feel like they’re making an impact even if they can’t donate
• To spur conversations and make connections
• Share event invites to seem like they’re in the know
• Share out of anger and frustration that these children have been cruelly stigmatized
• Share to show people an organization where money goes to good use
• To seem socially conscious, smart and informed
Saturday, September 8, 12
The ability to discover moving and interesting content is a form of social
currency... because
Saturday, September 8, 12
WE ARE WHAT WE SHARE
Saturday, September 8, 12
So who is Ubuntu Africa?
Saturday, September 8, 12
✴ Shares love with the children it helps
✴ Has integrity
✴ Is empowering
✴ Is selfless
✴ Is always growing: has grown from helping 15 to 200 children with AIDS since starting 5 years ago
✴ Is authentic
✴ Is informed
✴ Is brave and resilient
✴ Nurtures leadership and mentorship
Ubuntu Africa ...
Saturday, September 8, 12
How do we show people who we are?
Saturday, September 8, 12
By inspiring our community with hope through our words and actions just as
we have inspired Ubuntu Africa’s children
Saturday, September 8, 12
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