ubm electronics... by the numbers

Making Our Numbers

Work for You

partner services

1,600,000…the unduplicated database size of UBM Electronics

XX,XXX

of the 1.6 million

x%duplication and

8.26 minutes…average time spent on site

…number of entries in

design contests

XX,XXX

798…approximate number of information points

1…source for your information needs

…critical information needs of engineers

5• News and analysis

• Design & technology

• Products & data

• Learning & education

• EE profession

…content forms needed by engineers

application microsites

tutorials

events

white papersonline

peer-to-peer networking

forums

print manufacturers sites

roadshows

seminars

search

datasheets

newsletters product teardowns

webinarsconferences

17

What do all these numbers

mean to you?

…leads generated each month (on average)

XX,XXX

White paper Webinar Booth at event

Content is King.

But interaction is Queen.

…monthly unique visitors

1,198,207

…monthly page views

across our US sites

4,879,001

13…the number of web developers

dedicated to our products

the number of times eetimes.com has been down

zero

…the number of full

time editors on content

including 14 engineers

with real-world design

experience

40

…the number of regular contributors to our sites

900

90,000…the number of companies

accessing our sites

Numbers have a way of

speaking for themselves…

…different job functions in the

audience we engage

• Design and Development

Engineering

• Software Design

• R&D

• Design and Development

Engineering Management

• Engineering Services

• Test & Measurement

• Component/Chip Design

• System Design

• Board Level Design

• Production

• Field Application

• General or Corporate

Management

• Marketing

• Sales

• Quality Control

• Purchasing

• Equipment/End Product

Design

17

…markets they cover• Consumer Electronics

• Communications Equipment

• Components and

Subassemblies

• Industrial Controls & Equipment

• Computers/Computer

Peripherals

• Military/Aerospace

• Test, Measurement &

Instrumentation

• Automotive

• Medical Electronics

• Consultants

• Distribution

• Independent Research and

Testing Laboratories

13

XX…the number of countries where we have subscribers

• Brand Awareness

• Product Launches

• Lead Generation

• Thought Leadership

• Community Building

• Adoption

• Engagement

• Continuing Education

8…ways we can help

you exceed your

marketing objectives

Users are engaged with our content

• 20,228 comments posted to eetimes.com since launch

• 34,000+ new registrations to eetimes.com since launch

• EE Life newsletter = 46% average open rate

• 164,482 tech paper leads generated in 2010

• 121 minutes average time spent in by an attendee in virtual

event environment

• xx,000 aggregate UBM Electronics event attendees in 2010

• ARM TechCon – 1,948 engineers, chip designers, hardware and

software designers, business leaders and industry observers

from 52 countries participated.

• Over 500 LPCXpresso enabled designs from over 40 countries

were entered in the NXP Cortex-M0 LPC1100 Design Challenge

Partner with you to support your marketing needs

• Support your success by developing, managing, and

delivering on programs that meet defined objectives

with measureable results, and best in class customer

experience.

• Foundational Services: direct marketing, event

marketing, continuing education, collateral, customer

insights, and content:

• White

papers, newsletters, brochures, catalogues, web

pages and sites, ebooks, microsites

• Video, webcasts, webinars, seminars, podcasts

• Advertising and marketing creative

• Emerging & Transformative Services: Social media

management, audience & community

development, content curation and amplification, lead

management/nurturing, ecommerce

Key Takeaways• Electronics industry is maturing making marketing

a core competency

• There are an increasing number of touch points

for marketers in the engineering work flow

• Metrics and measurement are vital

• Choose your partners wisely

• What’s your plan?

• Plug into the platform

You have our numbers.

Let us help you improve yours.