uber armour 2012

U B E RC O L L E C T I O N 2 0 1 2

A R M O U R

U B E R F I E R C E2012

CONTENTS

2 . C O L O R P A L L E T E

1 7 . U B E R F I E R C E F I E S T A R E D / B L A C K

3 . U B E R

1 8 . U B E R F I E R C E F I E S T A R E D

4 . F I E R C E

1 9 . U B E R F I E R C E L E M O N L I M E

5 . U B E R F I E R C E L A T E R A L

2 0 . U B E R F I E R C E T R U E B L U E

6 . U B E R F I E R C E M E D I A L

2 1 . U B E R F I E R C E T H I N K P I N K

7 . U B E R F I E R C E H E A L

2 2 . U B E R F I E R C E A L L S T A R

8 . U B E R F I E R C E O U T S O L E

2 3 . U B E R F I E R C E M A R Y L A N D B L A C K

9 . U B E R F I E R C E L A T E R A L M E C H A N I C A L

2 4 . U B E R F I E R C E M A R Y L A N D W H I T E

1 0 . U B E R F I E R C E M E D I A L M E C H A N I C A L

2 7 . T H A N K S M I K E

1 3 . U B E R F I E R C E B L A C K

2 8 . U B E R A P P A R E L

1 4 . U B E R F I E R C E D I R T Y W H I T E

2 9 . U B E R A P P A R E L

1 5 . U B E R F I E R C E C O O L G R E Y3 0 . U B E R A P P A R E L

1 6 . U B E R F I E R C E D I R T Y W H I T E / B L A C K3 1 . U B E R A P P A R E L

3 2 . U B E R A P P A R E L

3 3 . U B E R A D

PU

RP

LE

G

RA

PE

DI

RT

Y

WH

IT

E

DE

EP

P

LU

M

RE

AL

P

IN

K

CA

ND

Y

AP

PL

E

CO

OL

G

RE

Y

GU

M

TR

UE

B

LU

E

OL

YM

PI

C

GO

LD

RE

AL

Y

EL

LO

W

FI

ES

TA

R

ED

AQ

UA

M

AR

IN

E

LE

MO

N

LI

ME

u·ber [oo-ber]

adverb1. having the specified property to an extreme or excessive degree; very

adjective2. designating a person or thing that exceeds the norms or limits of its kind or class

prefix3. being a superlative example of its kind or class; super

fierce [feers]

adjective1. menacingly wild, savage, or hostile

2. violent in force, intensity

3. furiously eager or intense

4. Strenuously active or resolute

5. Savage or threatening in appearance.

U B E R

U B E RF I E R C EU B E R

F I E R C Elateral

5

U B E RF I E R C E

medial

6

U B E R

U B E RF I E R C E U B E R

F I E R C Eheel

7

U B E RF I E R C E

outsole

8

U B E R

synthet ic brushed suede

synthet ic brushed suede

synthet ic brushed suede

synthet ic t iger fur

accent st i tching

accent st i tching

mesh vent i lat ion holes

cable-knit moisture control inner support sock with HEATGEAR l in ing that molds to ankle contours when temperature elevates

synthetic tiger fur outer with HEATGEAR lining that molds to ankle contours when temperature elevates

internal full length MICRO G midsole cushioning and solid rubber outsole with multi-directional traction pattern

carbon fiber midfoot shank for lateral support and stability that contours within lateral rubber support wing

accent st i tching

internal full length MICRO G midsole cushioning and solid rubber outsole with multi-directional traction pattern

U B E RF I E R C E

lateralmechanical

9

carbon fiber midfoot shank for lateral support and stability that contours within lateral rubber support wing and arch

synthetic tiger fur outer with HEATGEAR lining that molds to ankle contours when temperature elevates

synthet ic t iger fur

accent st i tching

accent st i tching

cable-knit moisture control inner support sock with HEATGEAR l in ing that molds to ankle contours when temperature elevates

accent st i tching

mesh vent i lat ion holes

synthet ic brushed suede

synthet ic brushed suede

internal full length MICRO G midsole cushioning and solid rubber outsole with multi-directional traction pattern

internal full length MICRO G midsole cushioning and solid rubber outsole with multi-directional traction pattern

synthet ic brushed suede

U B E RF I E R C E

medialmechanical

1 0

U B E R F I E R C E

2 0 1 2C O L L E C T I O N

U B E R

U B E RF I E R C EU B E R

F I E R C Eblack, fiesta red purple grape, deep plum

1 3

U B E R

U B E RF I E R C EU B E R

F I E R C Edirty white, aqua marinepurple grape, deep plum

1 4

U B E R

U B E RF I E R C EU B E R

F I E R C Ecool grey, deep plum

1 5

U B E R

U B E RF I E R C EU B E R

F I E R C Edirty white, blackcool grey, deep plum

1 6

U B E R

U B E RF I E R C EU B E R

F I E R C Efiesta red, blackdeep plum, cool grey

1 7

U B E R

U B E RF I E R C EU B E R

F I E R C Efiesta red, deep plum

1 8

U B E R

U B E RF I E R C EU B E R

F I E R C Elemon lime, candy appledeep plum

1 9

U B E R

U B E RF I E R C EU B E R

F I E R C Etrue blue, deep plum

2 0

U B E R

U B E RF I E R C EU B E R

F I E R C Ereal pink, dirty white

2 1

U B E R

U B E RF I E R C EU B E R

F I E R C EA L L S T A R

true blue, fiesta reddirty white, olympic gold

2 2

U B E R

U B E RF I E R C EM A R Y L A N DU B E R

F I E R C EM A R Y L A N D

black, fiesta redreal yellow

2 3

U B E R

U B E RF I E R C EM A R Y L A N DU B E R

F I E R C EM A R Y L A N D

dirty white, fiesta redreal yellow, gum

2 4

U B E R

A P P A R E L

for ruining it for the rest of us

Sincerely,Charles, Reggie

Karl, Johnand Patrick

for ruining it for the rest of us

Sincerely,Charles, Reggie

Karl, Johnand Patrick

for ruining it for the rest of us

Sincerely,Charles, Reggie

Karl, Johnand Patrick

2 8

F I E RC E F A S T

2 9

T U F F F R E SH

3 0

TEAM TEAM

3 1

HARD QUICK

3 2

U B E R F I E R C E2 0 1 2A R R I V E S

T H A N K Y O U