twitter

Travel with Twitter@addynamo @seanrileysa

&

271 MILLION+ active global users

Source | Twitter Internal, 2014

500 MILLION Tweets per day

Source | Twitter Internal, 2014

> 80% OVER 18 YEARS OLD

Source | Twitter Internal, 2014

61%

Twitter is an everyday activity

The following shows how, what & why they do...

of users visit Twitter everyday and more than two in five engage several times a day

#MarketingInTheMoment

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#twittertown !

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Live Public Conversational

Everyday conversations are your marketing moment

@TwitterAds | Confidential

#runVOLUME OF CONVERSATION

WED SATFRITUE THU SUNMON

@twitteradsuk | Confidential

@TwitterAds | Confidential@TwitterAds | Confidential

Highlighting cool product

VOLUME OF CONVERSATION

WED SATFRITUE THU SUNMON

#weather

Thomas Cook @ThomasCookUK

RETWEET if you love sunshine, warm seas & cute kittens! OK, we can’t help with kittens, but we are offering a £200 voucher!! #WinItWednesday

Reply Retweet Favorite More

Film Titanic

Source | Social Guide, Jan 2014

11MTotal Tweets

Mon Tue Wed Thur Fri Sat Sun

Need a Break Relaxed

Source | Topsy, Kenya

What is distinct or known about an event?

#WorldCup

Lufthansa @lufthansa

The best extra weight we've ever carried!

Plan for unexpected moments

Two-way conversations are your marketing moment

@TwitterAdsUK

Tweets

LauraEllen @Laura_ellenxx

Can tell I like chocolate abit too much when I’m following @KITKAT and @Oreo hahahaha

@TwitterAdsUK

KITKAT @KITKAT

The fight for @Laura_ellenxx’s affections is on. @oreo your move #haveabreak twitpic.com/cb1g84

@TwitterAdsUK

Oreo Cookie @Oreo

Sorry, @kitkat we couldn’t resist... #GiveOreoABreak pic.twitter.com/iMXjChetOa

#PromotedProducts Build a community & amplify your brand

3 Products

Reach the right person, at the right moment

Followers Look-a-likes Interests Keywords Search

TV Tailored audiences

Overlay with

MobileGenderLocation Language

Everyday Moments in Travel

30M#photo mentions in a month

72BMentions Tweet Impressions

37,000and closer to home, in Kenya…

182MMentions Tweet Impressions

5,000potential reach from a single

Tweet

6,464Mentions of #safari & #Kenya in the past 90 days generating 27 Million Tweet impressions

On Twitter, worldwide

14,489Mentions of #safari in the past 90 days generating 121 Million Tweet impressions

On Twitter, in Kenya

8,351potential reach from a single

Tweet

42 hours spent online planning a 4 day trip

Sharing!

Dreaming!

Planning!

Booking!

Experiencing!

44% - 18.5 hours!

31% - 13 hours !

2% - 1 hour !

23% - 10 hours !

Source: BCG – The Digital Road to Earning Travelers Trust !

2.5x more conversation during a safari holiday

Those sharing have a large influence on those planning or aspiring

holiday + beach!#Plan

Help? Weekend getaway from Joburg… ideas?

@millionthrillsSun International

Promoted by Sun International

Only 2 hours away from JHB. bit.ly/56xx

#Plan

15 replies

Top 5 Sales of all time

5,000New Followers

Organic Trending15x

39,434Engagements in 5 days

People reached11M

Twitter is a bridge, not an island

68% of your followers visit your website

53% uplift in web search for a travel brand if the user was first exposed to a Tweet

A follower is 58% more likely to buy your product

A follower is 2.5x more likely to Tweet a positive experience

#asantesana@addynamo @seanrileysa