tweets, pheeds & snapchetiquette: six tips for engaging your tribe
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Tweets, Pheeds & Snapchetiquette: Six Tips for Engaging Your Tribe (lol…)
JANUARY 28, 2014MAYA, KRISTIN & ALL OF YOU
#Youth2014
Ready? Introductions 6 lessons Diving in Sharing Reflection
KNOW YOUR PURPOSE
Engaging Your Tribe Using Social Media: 6 Tips (weadership.org)
MAKE & EMPLOY A MAP
SUPPORT YOUR TRIBE/S
FOLLOW GOOD NETIQUETTE
MEASURE, ADAPT & PERSIST
EMBRACE SERENDIPITY
Description Resources CitedSocial Media is an ever-changing collection of tools thatcan be employed in infinite ways. A first step in using social media wisely is getting clear about what you seek toachieve – your fundamental purpose. Goals, strategies, tools, and tactics follow.
OpenDream: http://www.opendream.co.th/ Love Not Yet (Film):http://www.youtube.com/
watch?v=BPkLrc9c1CM
Use tools to help you identify the communities you seek to reach and the relationships you would like to establish with them. Funnels, pyramids, concentric circles all work.Find the tool that works for you. Revisit often.
Identify and build on existing patterns. Go where yourtribe is, use their tools, support them in achieving their goals – trust and influence with follow.
Three simple rules: 1) be relevant; 2) be generous; and3) be interesting (or funny). Start there and see whathappens!
Pay attention and take a risk now and then. Online social relationships can be amazingly valuable.
Social change is a marathon offline and online. Build skills, test approaches, document progress, share knowledge and keep going.
Rockford/Etsy case: http://www.etsy.com/blog/news/2013/etsy-and-rockford-team-up-on-craft-entrepreneurship/
Alamo Workforce Solutions (article & links):http://www.bizjournals.com/sanantonio/blog/morning-edition/2013/07/workforce-solutions-uses-social-media.htmlKristin Wolff & Maya Thornell-Sandifor, Social Policy Research Associates
Funnel: http://vpmarketingondemand.com/wp-content/uploads/2013/03/Social-Media-Tips-Engagement-Funnel-960x720.jpg; Pyramid: http://www.socialmediamodels.net/wp-content/uploads/2011/04/SocialMediaModels_SocialEngagementPyramid.jpg; Circles:http://amysampleward.org/wp-content/uploads/2011/05/CommNetCrowd.gif
Seth Godin understands tribes and how to interact with them. Just find his stuff. Start here: http://sethgodin.typepad.com/seths_blog/files/TribesQA2.pdf
How about a recorded tutorial by HuffPo blogger & entrepreneur Spencer Critchley specifically for workforce pros!)?: https://spra.adobeconnect.com/_a148408/p9nfaqyb2k5/?launcher=false&fcsContent=true&pbMode=normal
WEADERSHIP.ORG
WEADERSHIP.ORG
1Know Your Purpose
2Make &
Employ a Map
3Support
Your Tribes
Where do they engage?
A local coffee shop A monthly meet-up Google hangout Via email Basecamp (or
similar) An IRC channel LinkedIn
4Use Good
Netiquette
3 Rules:⁃ Be generous⁃ Be relevant⁃ Be interesting
(and/or funny)
5 Be Open to Serendipity
“We don’t expect every student to become an Etsy seller, but rather to apply the skills they learn to any entrepreneurial path they want to follow. We do believe, however, along with the City of Rockford, that this will lead to real economic impact.”
“This pilot program has the potential to be not just what Mayor Morrissey calls a “pathway to prosperity” for Rockford, but a blueprint for similar programs across the country and around the world.”
http://vimeo.com/61305313
“Thank you for inspiring us…”
Photo by Chnines (Flickr)
6 Measure, Adapt & Persist
Photo by Chnines (Flickr)
KNOW YOUR
PURPOSEMAKE & EMPLOY A MAP
USE GOOD NETIQUETTE
EMBRACE
SERENDIPITY MEASURE,
ADAPT & PERSIST
Six Tips for Engaging Your Tribe
SUPPORT YOUR TRIBES
GUIDING QUESTIONS What (specifically) will you do to
accomplish your goal and why? What resources (knowledge,
technology, time, budget, etc.) will you need that you don’t have?
How will you know when/if you succeed?
What ideas/lessons/advice emerged from your group?
Tweet the best idea you heard during the last hour. Use #Youth2014 #socmed
Check Weadership.org for more (and we’ll be in touch).
Thanks!Maya Thornell-Sandifor, Senior Associate (Maya_Thornell-Sandifor@spra.com)Kristin Wolff, Senior Associate (Adjunct) (kwolff@thinkers-and-doers.com)@kristinwolff@Social_Policy@Weadership
SPRA.com
WEadership.org
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