turbo charge your internet marketing
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23 – 26 September | Dublin, Ireland
The essential global youth travel industry event
www.facebook.com/wystc @WYSTC | #WYSTC2014 www.wystc.org
Strategies for delivering ROI onlineTurbo-charge your internet marketing:
26-09-2014
www.facebook.com/wystc @WYSTC | #WYSTC2014 www.wystc.orgwww.facebook.com/wystc @WYSTC | #WYSTC2014 www.wystc.org
2What is SEARCH today?
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32000: HOW DOES THE USER SEARCH AND HOW DOES GOOGLE SHOW THE RESULTS
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42014: AND, WHAT ABOUT NOW?
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5AND WE KNOW, THIS MEANS CHANGE
IA, 10 yearsEducation/travel , growing competition and sofisticationFragmentation vs specializationYou need more resources, so you need to make them worth-it
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5 “BUZZ WORDS” THAT SHOULD RESONATE IN YOUR STRATEGY
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CONTENT
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MOBILE
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ANALYTICS
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(BIG) DATA
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SOCIAL BUSINESS
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STRATEGIES AND KEY POINTS TO REMEMBER
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13The customer Journey (Travel-France)
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14You need content marketing to attract your audience
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15A happy customer is your best sales man: establish relations with SM
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16It is all about relationships, are you using Linkedin?
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17Don’t forget about e-mail marketing and affiliate marketing
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18 SEM: getting really expensive for traveling.
• Use it only for long tail only (indication of number of keywords in a campaign)
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19Think about your data (BIG or not)
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SO, WHERE IS THE ROI?
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21Measure local, Analyze Global
ROIIOR : impact of relationshipSavings:
- advertising- customer service- ….
www.facebook.com/wystc @WYSTC | #WYSTC2014 www.wystc.org
22THINK ABOUT YOUR PURCHASE FUNNEL
Who buys your product?Who makes the decision?How long does it take?When/how do they start researching?Buying/comsuption scenaries
www.facebook.com/wystc @WYSTC | #WYSTC2014 www.wystc.org
23MAKE SURE YOUR DATA IS “SPEAKING”
Be careful about “department silos” and power warMake inventory of your dataThink about possible relations and causations
www.facebook.com/wystc @WYSTC | #WYSTC2014 www.wystc.org
24DEFINE YOUR KPI
Create meaningful KPIsThink about business, not about “online”
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25DESIGN A DASHBOARD
Simple or sofisticated, the important part is that EVERYONE can access the data that they need And… that they understand it.
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