tttm case study

Talk to the Manager

Social Media Campaign

Mike Mao MBA 2013Foster School of Business, UW

Social Media Networks

Social Media Campaign Goals

ACQUIRE Customers/Us

ers

ENGAGE Customers/Us

ers

GROW Customers/Us

ers

Acquisition

WHO IS ENGAGING WITH YOUR COMPETITORS?

USE PICTURES FOR 2X CONVERSION &

ENGAGEMENT

CREATE A CONTEST OR PROMOTION

BE PERSONAL AND OFFER REWARDS

Engagement

Apps

Web

Text Messaging

Level of Engagement

CALL TO ACTIONOFFLINE TO ONLINE

Ask customers to check out twitter, FB page and

instagram. Encourage interaction from display

signage.

Growth

6 KEY METRICS TO MEASURE YOUR ROI ON SOCIAL MEDIA

Source: “The Social Media ROI Cookbook, Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media.” Altimeter Group. July 2012

Growth

INVEST MONEY INTO HIGH ROI, DISCARD LOW ROI

TOOLS FOR MEASURING ROI

• Correlation—MarketShare or Compass Labs

• Linking/Tagging—Buddy Media, Argyle Social, Wildfire Interactive

• Integrated—Awareness, Inc., Lithium, Shopkick

• Direct Commerce—8th Bridge, Moontoast, Offerpop

Thank You!