trusted filters

Trusted FiltersClo Willaerts

#zepposfestival

29 Oct 2010

About.me/clo

Information Overload

“One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more than you can cope.”

Marshall McLuhan, 1967

Information Overload

"By dramatically reducing the cost of creating, storing, and sharing information, computer networks have placed far more information within our reach than we ever had access to before.”

From “The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Filter Failure: solutions

• Radical - Luddites

• Algorhythm - Google Search

• Human filter - network curators

• Friend filters - social graph

• Trusted filters - editorial

Radical - Luddites

Just turn off your pc.

The real problem is:

1. life in a crowded digital world (= your outer world)

2. finding a  space apart for the mind. (= your inner world)

Algorhythm - Google Search

Human filters - Curators

Curator:

“A person who manages, administers or organizes a collection, either independently or employed by a museum, library, archive or zoo.”

(Wiktionary)

Sharers

“Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours.”

Gary Hamel, September 2010 blog post on managementexchange.com

Social media

"Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”

Brian Solis in "Engage"

Human filters

• filter out the noise from all the consumer media and mainstream media, and

• present to you only the most interesting bits.

Friend filters - social graph

• first used by Facebook's Mark Zuckerberg in 2007

• the social network of online relationships between people.

Trusted filter - editorial

• curate relevant market & trend information

• key concept = trust– integrity, reliability in transactions– commitment– allows people “to deal with complexities that

would require unrealistic effort in rational reasoning”. [Wikipedia]

Other tactics

• Trusted Filter

• Friendly expert

• Storytelling

• Passionate pro

Thank you

c.willaerts@sanoma-magazines.be

http://www.conversity.be