true dialogue - the world is changing

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THE WORLD IS CHANGING

True DialogueTM

1Context

Protest templateA well established pattern

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.

AccuseTarget

Outspread

MobiliseATTENTION

Move

PressureILLUSTRATIONS & PICTURES: IMGARCADE.COM / JSG.UTEXAS.EDU / BLOG.PLANOTECH.FR / FR.CLIPART.ME / CPCML.CA / JOURNALDEMONTREAL.COM

Obsolete methodsInfotainment: media fragmentation and competition Forces sensationalist coverageStandalone traditional PR methods Antagonizing positions (in favor - against) Bitesize messaging

PICTURES : LA PRESSE+ / LA PRESSE.CA / LA PRESSE+

High requirementsGovernment standards Social Acceptability is a must Compliance with Sustainable development

approach (three pillars)

Politicians attitude Responsibility is left to corporations

4ILLUSTRATION : COGERI-CONSEIL-FORMATION.FR

2Approach

Dialogue« Differs from discussion or debate  : it refers to a conversation mode

that necessarily include reason, judgement, accuracy and wisdom, as well as interpenetration

of convincing and convergent arguments as dialogue unfolds among interlocutors. »

Wikipédia (translation)

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3Solution

True DialogueTM

Proven platform created by a R&D Think Tank

of diversified industry leaders

True DialogueT

M

EXPERTS

Sustainable DevelopmentPublic Affairs

Crisis managementDigital Strategy

Social media community managers

Business leaders

Seasoned political advisors

Former activists

Developed over 3 years,

500k private investment

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True DialogueTM

Transparency Harshness Credibility

9SCREENSHOT: FORUMBOREAL.COM

True DialogueTM

A successful tool tested in many projects

1. Disseminate exhaustive and factual information2. Favors specialists and credible experts involvement3. Grows community outreach4. Develops subjects that matters to community5. Framed and moderated conversations

10PICTURES : RESOLUTE FOREST PRODUCTS

A huge challengeTransparency Harshness Credibility

• Quick response• Credible interlocutor• Comprehensive information• Objective and neutral• Local culture awareness

Expectations

• Complex internal processes

• Stringent management rules

• Complex expertise• Biased perspective• Little knowledge of local

issues and dynamic

Reality

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A huge challengeTangible benefits

1. Credible stakeholders involvement.2. Weighted discussion, less emotional and more rational.3. Respectful environment allows community members to

forge their own opinion.

12ILLUSTRATION : IT-EXPERTISE.COM

A huge challengeTangible benefits

4. Insure presence in digital media environment .5. Interacting with traditional media and PR methods.6. Indisputable proof of constructive dialogue with community

member required by governments and regulatory bodies.

13ILLUSTRATION : FR.FREEPIK.COM

Thank you

Questions?

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Contact

Stéphane Perrault, Senior Vice President

sperrault@piloteconseil.com