true bruin welcome: enormous activities fair

ENORMOUS ACTIVITIES FAIR 2012 REPORT

MARKETING METHODS

WEBSITE The website included sponsor logos and were linked to a specific site or Facebook page. http://www.studentactivities.ucla.edu/eaf.htm

EMAIL Email blasts also included logos and links.

PRESS Campus newspapers and web newsletters were contacted for the event.

SIGNAGE Posted around campus: • Banners • Display monitors • Printed Signs

SOCIAL MEDIA Strong online presence. • Facebook

https://www.facebook.com/UCLARecreation

• Twitter https://twitter.com/UCLARecreation

PARTICIPANT DEMOGRAPHICS

10,000+ Participants All New Bruins: Grad Students, Transfer Students, International Students, and Freshmen Current Students 30+ student affairs departments and 250+ student organizations represented across UCLA.

TOTALS

SOCIAL MEDIA

Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation

FINAL OUTCOMES

BECAUSE OF YOUR PARTICIPATION…

Introducing and strengthening brand recognition through engagement Bridging together Seventeen Magazine and their partners to the UCLA student community

MORE OPPORTUNITIES

Here are other ways you can engage with the community here at UCLA:

• Title sponsor • Grand Prize sponsor • T-shirt sponsor • Coupon distribution with emails and during

registration • Booth display indoors and outdoors • ‘Learn at Lunch’ sessions • Student events (i.e BruinFest) • Employee events (i.e I Heart Walking) • Community events (i.e Jazz-Reggae Festival) • Participation at multiple events • Year long sponsor opportunities • Contact to other PAC-12 campuses

Thank you

Looking forward to working with you!

KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu