trmt 396 lecture #6 dan mcdonald. affluent spend more on vacation educated 36% with grad degrees in...
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AffluentSpend more on vacation
Educated 36% with grad degrees in one
study
Mature Though Australian study
shows 55+ and 15-24 groupings
Well-travelled and on longer trip
Does prior researchSoft outdoor activity
interest
Aboriginal tourism experiences often “part of the standard tourism consumption pattern”
One component of a product - seldom explicit focus
SouvenirsA market even among
those who don’t set foot in community
Niche or ‘select’ markete.g. Prior engagement
Active Northern focusYoung
singles/Indigenous Introduction
Business meeting excursionists
Retired regional Self-Drive
Leisure OpportunistsExpand holiday to gain
memorable experience
Tourism Research Australia (2010)
Blend & intertwining of interests in nature and in culture
Some evidence of seeing aboriginal people as ‘part of the natural landscape” [echoes initial parks notions]
Rural/remote focus with less product & experience in urban settings
U.S. tourists often combine interests with mountain parks, everglades, etc.
Often more critical, piqued by lack of authenticity or overt packaging
‘Spatial distance ‘smallAre often “part of the
story” and thus more potential for perceived social critique
“Tourism reflects and impacts pre-existing tensions and conflicts” (p.78)
Land & resources tensionsNotzke (2006)
Advertising can lead to frustration if gap perceived
The notion of “market ready”
How much should move to the market or can we alter expectation
Understanding the difficulties of life in some communities
Indianism or Indian HobbyistsEuropean legacy of
Karl May’s Winnetou stories and their sympathetic portrayal
New Age TravelersSpiritual seekers and
cultural consumersPost-Modern Tourists
Impact aware and politically empathetic
Relationship with hosts often differs
Access to the ‘backstage’Attune to cultural
differences and nuancesSome come to rediscover
and re-learnPart of a long standing
separate economyOften visiting other
indigenous people is the sole focus
Tourists desire authentic, but have little knowledge to base notion on
Concerns about quality of service & reliability lingerCreates vulnerability to
single bad experiences or operators
Accentuated often by inaccessibility of experiences, uncertainty about ethics, & artifact/art focus of consumption
Notzke (2006); Tourism Research Australia (2010); Tremblay & Pitterle (2008)
The market reality is more subtle & segmented than the generally accepted picture
Should we reinforce the ‘dual track’ or move to broaden beyond?
Do we ‘entertain’ or ‘educate’ as a means to draw the domestic market ?
Intermediaries play a vital role and must reinforce the multiple community goals present
BearingPoint LP, Goss Gilroy Inc. and Associates. (2003). Aboriginal Tourism in Canada, Part II: Trends, Issues, Constraints and Opportunities. For Aboriginal Tourism Team Canada. Retrieved from http://www.tc.gov.yk.ca/pdf/ATCreportTrendsIssuesOpportunitiesConstraints.pdf
Tourism Research Australia. (2010). Indigenous Tourism in Australia: Profiling the domestic market. Retrieved from http://www.ret.gov.au/tourism/tra/Documents/Domestic%20Analysis/Indigenous_Tourism_in_Australia_FINAL.pdf
Tl’atzt’en Nation & University of Northern British Columbia (2007). The Aboriginal Tourism Market. Prince George, BC: UNBC.
PWC Consulting. (n.d.). Alberta Aboriginal Tourism Product Opportunity Analysis. [PowerPoint slides] http://tpr.alberta.ca/tourism/research/docs/aborig_pres.pdf
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